A dynamic leader, forward thinker, and an award-winning solutions provider. Over 13 years of marketing expertise in:
• Value creation; orienting marketing objectives to corporate strategy for long-term, sustainable growth.
• Constructing local and national marketing plans which create and keep customers.
• Clarifying target customer needs then aligning operations, sales and marketing to develop clear and measurable performance proof points in support of differentiated communication strategies.
• Building trusting rapport with clients, promoting entrepreneurial mindset with employees, and owning key business decisions to meet or exceed financial KPI's
Business consultancy group specializing in diversified communications to multicultural audiences.
Clients: Matlock Advertising, Republic National Distributing Company and Proximo Spirits
Recruited to join this long standing tech-infused experiential shop to stabilize their existing client relationships, attract new business, and secure sustainable, profitable revenue growth via marketing innovation.
Clients: Darden Restaurant Group and The United States Marine Corps
Joined as Account Supervisor on $6 million The Home Depot business, (managed 4AE's and 3 Assistant AE's):
2005 - Account Executive: Managed $500 thousand NFL sponsorship and print media budget for Gallo's E&J Brandy
2007 - Senior Account Executive: Responsible for “re-staging” Jack Daniel's Family of Brands with (LDA) multi-cultural consumers.
2012 - Senior Strategist: Turnaround on Jack Daniel's secured organic growth with Brown-Forman; awarded $2 million in Gentleman Jack and $500 thousand in Canadian Mist Black Diamond billings .
High Impact Sales Presentation|Business Trend Identification & Forecasting|Product Training & Placement|Community Engagement| Budget Administration & P&L Management | Prospecting/Cold Calling On-Premise Beverage Sales |C-Suite Relationship Building Brand Development |Sales Closings & Techniques|Change Management & Resource Allocation|Creative Management Supplier Diversity & Inclusion| Keynote Speaker| Minority Business Development |Public Policy| Market Segmentation|Principled Entrepreneurship| Intellectual Property|Fleet Asset Management|Licensing|EEOC Compliance|UX Fundamentals|Essentials of Supervision|
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