Managing Partner Resume Example

Recruited to join this long standing tech-infused experiential shop to stabilize their existing client relationships, attract new business, and secure sustainable, profitable revenue growth via marketing innovation.

Clients: Darden Restaurant Group and The United States Marine Corps

• Interviewed, supervised and motivated 15 staff members to achieve optimal productivity.
• Developed standard operating procedures and document work-flows for current and future process steps
• Olive Garden®, secured 22 state-by-state serving permits in 40 days. Awarded $1.3 million execution contract: “Bread-Stick Nation Tour.
• ”Co-authored D.O.D Officer Diversity Recruitment Plan with WPP plc agencies of record, JWT and UWG
• USMC®, awarded 2-year 'BrandCasting' contract for “Marine Fit Challenge Tour”
• Increased MME Live's Pre-tax net sales 137%

Portfolio: https://spaces.hightail.com/space/3ppUdmxJmt

Joined as Account Supervisor on $6 million The Home Depot business, (managed 4AE's and 3 Assistant AE's):

• Authored African American consumer segmentation model for home & enterprise purchases, led broadcast and digital advertising efforts to communicate key seasonal drive messages
• Developed, negotiated and managed key relationships internally and externally to include vendors, broker services, and printers
• Recruited, hired and trained new employees, including monitoring and review of individual performance.
• Ensured a cross-functional approach and all channels of the business were integrated into the marketing strategy where appropriate

Portfolio: https://spaces.hightail.com/space/g3r9iehHcN

2005 - Account Executive: Managed $500 thousand NFL sponsorship and print media budget for Gallo's E&J Brandy

• Prepared and gave presentations to clients and other project stakeholders.
• Managed promotional initiatives and special events to enhance press coverage and boost unaided awareness numbers.

2007 - Senior Account Executive: Responsible for “re-staging” Jack Daniel's Family of Brands with (LDA) multi-cultural consumers.

• Determined target demographics and devised strategic marketing initiatives to reach target audiences.
• Built and strengthened retail partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
• Produced Hermes-winning “Art, Beats + Lyrics” national tour halting share decline in 2007. Our actions contributed to Jack Daniel's market share rising by 1.5% from 8.4% in 2006, to 9.9% in 2012

2012 - Senior Strategist: Turnaround on Jack Daniel's secured organic growth with Brown-Forman; awarded $2 million in Gentleman Jack and $500 thousand in Canadian Mist Black Diamond billings .

• Led new business development solicitations for YUM brands, awarded Kentucky Fried Chicken's TV & Print media ($2 million in 2010).
• Led solicitation of Viacom Media, awarded promotional rights for Nickelodeon's Dora the Explorer's 10 year anniversary tour.

Portfolio: https://spaces.hightail.com/space/ipB5MUENFA