High impact marketing executive driving next-generation commerce technology solutions Strong team development leading clients from start-ups to F500 to $13 billion in new sales Increase client ability to identify new markets via database retrieval with market modeling/SAS SQL programming and management of market survey vendors Strong marketing skill easily moving from vision and strategy to implementation Results-oriented manager who works under pressure individually and as part of a team Exceptional presentation, interpersonal and communication skills Strong work ethic and commitment to excellence
New customer acquisition
Data and modeling analytics
Multiple project management
Duquesne Commercial Funding: 40% increase in profits via marketing campaign built on SAS Real time Decision Manager system
n-Line: fast track imaging. Secured $9 million in venture capital via strategic alliance for market penetration saving company from bankruptcy by restructuring of debt
PPG: F500 glass and paint manufacturer. Captured $400 million in new market sales in ASEAN and EU markets via market entry strategic plan
Newport Sensors: 4D imaging applications. Secured $2 million in venture capital via market entry strategy saving a failing start-up company by debt restructuring
NP Photonics: cellular component manufacturer. Secured $2 million in venture capital via market penetration strategy and rescued start-up company from bankruptcy
Ford Motor: Captured $900 million in sales for the Escort model targeted at Female under age 30 market via SPSS database system generating leading edge market segmentation via Cluster and Factor analysis
06/1997 to Current
managing partnerIntl Consulting Group － Pittsburgh, PA
Direct and coordinate marketing activities and policies to create successful products and services. Review the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Develop client marketing strategies while balancing firm objectives with customer satisfaction maximization. Initiate market research studies and analyze findings. Clients include:
Duquesne Commercial Funding. 2/11-present. Conceptualized, built and launched a marketing campaign to date generating a 40% increase in profits via SAS Real time Decision Manager systemIdentify $20 billion commercial mortgage markets via SAS Real time Decision Managersystem development project management.Identify high profit potential by market segment via SAS Customer Intelligence Studio working with SAS BI Management Console (SMC) and Information Map Studio (IMS) with Teradata as the primary data warehouse environment.Develop Discrete Choice Analysis (DCA) and Conjoint Analysis models via SASEstablish SAS 9.4 system requirements involving data collection, business rules definition, data integration, and presentation layers.Explore data using the SAS Visual Analytics viewer and via SAS Mobile provide V.9 client dashboard and reports.Program in R via SAS/IML Studio interface integrating R functionality with SAS/IM, and SAS programs for exchanging data between SAS and R for exploratory data analysis.Build in customized statistical graphs and interactive programs that use dialog boxes and built-in analyses by calling SAS procedures (custom analyses, repeat analysis on different data), and extending results of SAS procedures using SAS/IML statements.Coordinate the dynamically linked graphs and tables, runs on the client, share analyses and use call functions and user-contributed packages of the R language to create marketing decision support for campaigns and diagrams using SAS Real-Time Decision Manager, testing and validating the campaign diagrams and decision treatment campaigns to run simultaneously-treatments for the campaigns.
n-Line: fast track imaging. 8/10-1/11. Secured $9 million in venture capital saving company from bankruptcy via restructuring of debt, creating strategic alliance for market penetration of 750 million 300 nm chip, wafer
PPG: F500 glass and paint manufacturer. 2/07-06/09. Bolstered Auto Glass Division by capturing $400 million in sales in ASEAN and EU markets via turnaround strategic plan. Increased company ability to identify new markets via quick data retrieval database with discrete choice model via SAS SQL programming and management of market survey vendor.
Newport Sensors: 4D imaging applications. 3/06-8/08. Secured $2 million in venture capital via market entry strategy for 4D infrastructure inspection system targeted at $80 billion inspection market via SPSS End User sales forecasting system saving a failing start-up company via debt restructuring.
Conductus: cellular component supplier. 4/05-8/05. Turned a $2 million loss into a $3 mil profit by capturing $50 million sales via market penetration strategy into $200 billion transmitters for wireless 4G cellular market.
NP Photonics: advanced materials components. 09/04 to 06/05. Secured $2 million in venture capital via market penetration strategy for $100 billion advanced materials component (sol gel) market for cellular manufacturers saving start-up company from bankruptcy.
Time Domain: telecommunication/internet backbone software developer. 02/03 to 06/03. Turned $1 mil in losses to $8 mil in profits by securing $3 million in venture capital via market penetration strategy for $50 billion wireless IP/consumer video market.
Ford Motor: 9/02 to 12/02. Captured $900 million in sales for the Escort model targeted at Female under age 30 market via SPSS database system generating detailed market segmentation via Cluster and Factor analysis and manage service level agreement with market survey vendor (Market Facts).
08/1990 to 06/2014
Assoc. ProfessorDuquesne University － Pittsburgh, PADuquesne University Associate Professor-Marketing 1990-2014.On-line instruction using advanced state-of-art techniques: instrument reviews, conducting surveys, and software including databases: Conjoint, Factor, ANOVA, MANOVA, MDS, and CHAID on SAS and SPSS platforms and Database Mining: SQL, Clementine, Access, Tableau.Led student research teams for 155 companies all highly rated by business clients.Provided leadership with colleagues on joint projects publishing over 40 referred articles with four graduate students and nine academic colleagues (five each in top economics and marketing journals).Chaired School Research Committee staging 50 research seminars and doubling its publicationsAssisted 10 grad students and six faculty through the IRB process.
07/1984 to 07/1990
Sr. Market & Economic AnalystCincinnati Bell Information Systems － Cincinnati, OHProvided decision support leading to $3 billion in new product revenue (cellular service, work station systems and gateway systems).E-Commerce-Focus groups study series leading to $300 million new revenue from identifying first e-commerce Internet market (Gateway procurement system).Implemented training requirements, project prioritization with clients, resource management, and development and maintenance of vendor teams.
09/1980 to 06/1994
Director of Market & Economic ResearcHContinental Insurance － New York, New York1980-84Developed marketing intelligence system leading to $ 4 billion in new revenue.Coordinated corporate MIS group leading to numerous decision support systems improvements including top management access to Strategic Market Planning systems and "what if" simulations
04/1975 to 12/1979
.Director of Strategic Planning R.J. Reynolds － New York, New YorkDeveloped all corporate strategic plans and the supporting, related decision support systems.Implemented cost savings of $40 million via rationalizing a vast domain of disparate data bases.Secured $5 billion in new revenue via World Service upgrade driven by enhancing decision support systems, e.g. world trade model, financial risk model.
PhDUniversity of CincinnatiAs Taft Research Fellow (awarded to highest GPA), conducted research for two faculty members 1) refined the money multiplier under Prof. Karl Brunner and developed a game model of oligopoly markets under Prof. Jos. Craycraft. Both works were published in top journals.