Manager, Web Analytics Resume Example Company Name

MANAGER, WEB ANALYTICS

Experience

Manager, Web AnalyticsApr 2009 to Current
Company Name － City, State

Worked with multiple teams to increase clicks by 18% and revenue by 8% in recent years.
Used SQL to mine data from multiple databases and tables.
Also gathered data from Salesforce and Ad networks & servers.
Managed 2 analysts to consistently produce ad hoc and unique reports for multiple business units across multiple channels.
Hence, we built ad hoc report with Business Object - Infoview to deliver metrics: impressions, searches, clicks, CTR, revenue, etc.
Created a dashboard that collects raw data live without the delay of applying business rules Designed A/B testing to highlight the effects of product enhancements or replacements.
Analyzed the results of A/B testing with advance Excel (Pivot table, Vlookup, etc) and present KPI and forecast to team members and management in PowerPoint.
Identified enhancements in existing online products to increase search relevancy and customer experience, as result increase in click through rate (CTR) & more revenue.
Collaborated wi.

Senior Campaign AnalystJan 2007 to Mar 2009
Company Name － City, State

Restructured demographic group to increase revenue by 10% per campaign.
Managed multiple promotional email and display campaigns that generated positive ROI.
Negotiated with ad networks & email providers for optimal cost: CPC, CPM, CPA, LTV.
Used SiteCatalyst, Omniture to optimize and generate reporting & analysis.
Created custom link tagging to capture each individual event.
Segmented email lists into different bounce rate for better conversion.
Worked with email service providers to ensure that they are not blacklisted.
Developed new business models such as up selling, redesigning creative and pop ups.
Collaborated with technical teams to resolve reporting, creative or application issues.
Analyzed historic performance with advance Microsoft Excel and Access.

Loan Processor/AnalystJul 2004 to Dec 2006
Company Name － City, State

Validated and verified loan application information.
Compared application information to system input and analyzed supporting documentation on Automated Underwriting System.
Reviewed loan application package for completeness and accuracy.
Reconciled application information against system input, comparing individual data.
Calculated and analyzed income structure (i.e.
employment, tax returns, etc).
Also funds to close (i.e.
verification of deposits, gift money, etc).
Coordinated rigorously with customers, boarding, processing, underwriting, closing, appraisal and escrow teams to close loans.

Education

Bachelor, Cognitive Science Computational ModelingMay 2004University of California － City

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