Analytical, detail oriented, enthusiastic and experienced marketing professional with a demonstrated ability to drive campaigns and sales, as well as to grow existing and creating new partnerships. Strong project management and leadership skills, with expertise in branding, advertising, digital content development, integrated marketing, and agency/client management. Proven ability to partner with clients to plan, design, develop and implement media marketing projects from theory to application. Proven experience working with and managing diverse cross-functional teams to deliver targeted marketing plans for specific customer markets. Experienced in B2B and B2C markets.
03/2014 to Current
MANAGER, MARKETING PARTNERSHIPSGUITAR CENTER, INC － WESTLAKE VILLAGE, CA
Oversee, create, and manage all client centric branded content designed to drive revenue, brand awareness, and site traffic.
Developing and executing RFP and KPI reports including strategic proposal writing, planning, budgeting, scheduling, and publishing to ensure profitability of client initiatives.
Collaborate with international and US based clients and in partnership with internal stakeholders (Marketing, Merchandising, Creative and Legal for compliance) to align goals with strategies across the company and clients global marketing outreach.
Track, analyze, and report on performance of implemented strategies across all channels such as paid search, paid social, web, CRM e-mail, print editorial, video, radio, and event management.
Optimize budget and performance of 45+ accounts, managing $10M+ in annual sales, and programming 100+ marketing plans with an average spend of $600K.
Grew the number of accounts from 23 to 39 in a single year, exceeding revenue goals by 36% YoY due to program expansion and sponsorship offerings.
Created process and reporting methods to enhance the accuracy of campaign execution for cross-functional marketing teams, campaign KPI's for clients and billing for the finance department.
Created a marketing presentation timeline of processes for digital media and print for clients to better align with product launches and promotions.
07/2011 to 02/2014
ASSISTANT MANAGERGUITAR CENTER, INC － GREATER LOS ANGELES, CA
Managed store sales department and B2B client accounts.
Led a team of fifty employees through sales and operations.
Developed ongoing sales techniques to help improve customer satisfaction and increase revenue.
Processed invoices to maintain receivables and payables.
Managed $750K+ in annual revenue, serving major accounts.
Averaged $50M+ in total store revenue each year of tenure.
02/2008 to 10/2010
ASSOCIATE MANAGER, MERCHANDISINGHARRODS － LONDON, UK
Created monthly and weekly KPI reporting to identify challenges, trends, and opportunities and optimize engagement strategies.
Created innovative strategic campaigns to increase site traffic and support revenue and margin growth, while collaborating with multi-platform teams: creative, marketing, procurement, web, e-mail CRM, social, SEO, affiliates, IT and external organizations.
Launched tent pole and omni-channel campaigns for high-end luxury brands and their products with a monthly sales average of $250M.
Collaborated with CRM e-mail on proactive content engaging email campaigns that would generate $1.5M per deployment.
Increased sales yoy by 5%, by driving the site traffic due to strategic content offerings and messaging.
06/2006 to 01/2008
ASSISTANT ENGINEERRICHMOND STUDIOS, BROADCAST MEDIA － LONDON, UK
Responsible for the management of all audio technical and production operations of the broadcast audio video recording studio.
Servicing clients such as MTV Europe, BBC, Universal Music, Universal Pictures, and Sony Music Entertainment.
Worked with DVD authoring, audio, video, and art design teams to develop the final DVD release packages.
Assisted with the full production of DVD releases for broadcast shows such as the annual MTV Europe Awards and Brit Awards, Cirque Du Soleil Kooza and Varekai, Concert for Diana.
Did the final QC sign off for the "Concert for Diana" DVD in both surround sound and stereo DVD releases.
Artists included: Duran Duran, Elton John, English National Ballet, Fergie, Joss Stone, Kanye West, Kylie Minogue, Nelly Furtado, P.Diddy, Pharrell Williams, Paul McCartney, Pink, Rod Stewart, Scissor Sisters, Simply Red, Take That and more.
Bachelor of Arts: Recording Arts and Music Business (with Honors)Middlesex University － LONDON, UKRelevant Coursework: Copyright Law, Contractual Law, Intellectual Law, Consumer Behavior, Marketing.
Guitar Center Oustanding Service Award For 2016 March 2017
Harrods Award of Excellence December 2009
Microsoft Office Suite, Adobe Illustrator, Adobe Photoshop, Adobe Omniture, Intuit Quickbase, Google Analytics, Google AdWords, Atlassian Jira.
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Companies Worked For:
GUITAR CENTER, INC
RICHMOND STUDIOS, BROADCAST MEDIA
Job Titles Held:
MANAGER, MARKETING PARTNERSHIPS
ASSOCIATE MANAGER, MERCHANDISING
Bachelor of Arts : Recording Arts and Music Business (with Honors)
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