Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
Professional Summary

Accomplished marketing professional offering 20+ years of experience in managing community and sports sponsorships, successful advertising strategies, and multi-media campaigns. Adept at developing solid partnerships, exceeding goals, and meeting deadlines. Skilled in working under pressure and challenges to best enhance the brand.

  • Marketing Effectiveness
  • Corporate Strategy Development
  • Sponsorship Development
  • Corporate Promotions
  • Advertising Campaigns, Marketing Initiatives
  • Implementation Strategies
  • Business Relationships
  • Promotional Events
  • Contract Implementation
  • Communications Strategies
  • Corporate Branding
  • Event Management
  • Effective Communication
Work History
Lead Marketing Strategist, 03/2021 to Current
Keybank National AssociationCortland, NY,
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Built and strengthened strategic relationships with vendors, advertising agencies and community partners.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Met deadlines, exceeding expectations and effectively rolling out Medicare Advantage annual enrollment campaign.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
Senior Marketing Manager, 08/2008 to 03/2021
ActivisionCarlsbad, CA,
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Established and managed overall business plan for [Type of marketing] department.
  • Oversaw [Number] yearly projects from concept through completion.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
  • Increased consumer leads through development of targeted advertisements and dealer direct response program.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
  • Reviewed historical data and secure customer information to advise strategic campaign development.
  • Implemented successful marketing and promotional strategies worth over $[Amount] in yearly revenue.
  • Created [Number] marketing campaigns, which resulted in [Number]% increase in revenue.
Sales and Marketing Manager, 09/1984 to 02/2008
Right At HomeMohawk, MI,
  • Analyzed sales and marketing data for improved strategies.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
  • Organized events and product presentations related to national conferences and conventions.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Implemented, executed and strategically expanded business channel partnerships and program initiatives.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Produced P&L statements to enable research into loss-reduction strategies.
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Managed and motivated sales team to increase revenue [Number]% in [Timeframe].
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by [Number]% in sales.
  • Forecasted sales of $[Amount] and set successful policies to achieve sales objectives and related metrics within timeframe.
Bachelor of Arts: Public Relations, Advertising, And Applied Communication, Expected in 05/1984
State University of New York College At Buffalo - Buffalo, NY ,

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy


Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume scorecould be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:

resume Strength

  • Length
  • Personalization
  • Strong Summary
  • Target Job
  • Typos
  • Word Choice

Resume Overview

School Attended

  • State University of New York College At Buffalo

Job Titles Held:

  • Lead Marketing Strategist
  • Senior Marketing Manager
  • Sales and Marketing Manager


  • Bachelor of Arts

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in:As seen in: