, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
Home: (555) 432-1000
Cell:
resumesample@example.com
Professional Summary
Accomplished marketing professional offering 20+ years of experience in managing community and sports sponsorships, successful advertising strategies, and multi-media campaigns. Adept at developing solid partnerships, exceeding goals, and meeting deadlines. Skilled in working under pressure and challenges to best enhance the brand.
Skills
Marketing Effectiveness
Corporate Strategy Development
Sponsorship Development
Corporate Promotions
Advertising Campaigns, Marketing Initiatives
Implementation Strategies
Business Relationships
Promotional Events
Contract Implementation
Communications Strategies
Corporate Branding
Event Management
Effective Communication
Work History
Lead Marketing Strategist, 03/2021 to Current Keybank National Association – Cortland, NY,
Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
Continually maintained and improved company's reputation and positive image in markets served.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Built and strengthened strategic relationships with vendors, advertising agencies and community partners.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Met deadlines, exceeding expectations and effectively rolling out Medicare Advantage annual enrollment campaign.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Senior Marketing Manager, 08/2008 to 03/2021 Activision – Carlsbad, CA,
Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
Established and managed overall business plan for [Type of marketing] department.
Oversaw [Number] yearly projects from concept through completion.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Managed workflow between staff, coordinating documents, planning and creative material distribution.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Increased consumer leads through development of targeted advertisements and dealer direct response program.
Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
Reviewed historical data and secure customer information to advise strategic campaign development.
Implemented successful marketing and promotional strategies worth over $[Amount] in yearly revenue.
Created [Number] marketing campaigns, which resulted in [Number]% increase in revenue.
Sales and Marketing Manager, 09/1984 to 02/2008 Right At Home – Mohawk, MI,
Analyzed sales and marketing data for improved strategies.
Cultivated and maintained strategic alliances with key partners and vendors.
Managed sales promotions and marketing strategies on major social media sites.
Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
Organized events and product presentations related to national conferences and conventions.
Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
Implemented, executed and strategically expanded business channel partnerships and program initiatives.
Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Produced P&L statements to enable research into loss-reduction strategies.
Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
Managed and motivated sales team to increase revenue [Number]% in [Timeframe].
Created and expanded sales presentations to new and existing customers increasing net sales revenue by [Number]% in sales.
Forecasted sales of $[Amount] and set successful policies to achieve sales objectives and related metrics within timeframe.
Education
Bachelor of Arts: Public Relations, Advertising, And Applied Communication, Expected in 05/1984 State University of New York College At Buffalo - Buffalo, NY , GPA:
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