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lead marketing strategist resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
  • :
Professional Summary

Accomplished marketing professional offering 20+ years of experience in managing community and sports sponsorships, successful advertising strategies, and multi-media campaigns. Adept at developing solid partnerships, exceeding goals, and meeting deadlines. Skilled in working under pressure and challenges to best enhance the brand.

Skills
  • Marketing Effectiveness
  • Corporate Strategy Development
  • Sponsorship Development
  • Corporate Promotions
  • Advertising Campaigns, Marketing Initiatives
  • Implementation Strategies
  • Business Relationships
  • Promotional Events
  • Contract Implementation
  • Communications Strategies
  • Corporate Branding
  • Event Management
  • Effective Communication
Work History
Lead Marketing Strategist, 03/2021 to Current
Keybank National AssociationCortland, NY,
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Built and strengthened strategic relationships with vendors, advertising agencies and community partners.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Met deadlines, exceeding expectations and effectively rolling out Medicare Advantage annual enrollment campaign.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
Senior Marketing Manager, 08/2008 to 03/2021
ActivisionCarlsbad, CA,
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Established and managed overall business plan for [Type of marketing] department.
  • Oversaw [Number] yearly projects from concept through completion.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
  • Increased consumer leads through development of targeted advertisements and dealer direct response program.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
  • Reviewed historical data and secure customer information to advise strategic campaign development.
  • Implemented successful marketing and promotional strategies worth over $[Amount] in yearly revenue.
  • Created [Number] marketing campaigns, which resulted in [Number]% increase in revenue.
Sales and Marketing Manager, 09/1984 to 02/2008
Right At HomeMohawk, MI,
  • Analyzed sales and marketing data for improved strategies.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
  • Organized events and product presentations related to national conferences and conventions.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Implemented, executed and strategically expanded business channel partnerships and program initiatives.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Produced P&L statements to enable research into loss-reduction strategies.
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Managed and motivated sales team to increase revenue [Number]% in [Timeframe].
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by [Number]% in sales.
  • Forecasted sales of $[Amount] and set successful policies to achieve sales objectives and related metrics within timeframe.
Education
Bachelor of Arts: Public Relations, Advertising, And Applied Communication, Expected in 05/1984 to State University of New York College At Buffalo - Buffalo, NY ,
GPA:

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Resume Overview

School Attended

  • State University of New York College At Buffalo

Job Titles Held:

  • Lead Marketing Strategist
  • Senior Marketing Manager
  • Sales and Marketing Manager

Degrees

  • Bachelor of Arts

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