SALES MANAGEMENT * CONSUMER PRODUCT SALES Results oriented professional with a 17 year record of achievement and demonstrated success driving multimillion-dollar sales growth while providing award-winning sales leadership. Manage sales planning and forecast to drive sales, contribute to national volume and grow market share.
Strategic Account Development Team Development Promotional Analysis
Key Account Manager- Ulta Beauty05/2010 to Current L'Oreal
Responsible for strategic brand development of entire L'Oreal brand portfolio to include categories of cosmetics, skin care, hair care, and hair color for the nations largest growing beauty focused retailer Ulta Beauty.
Direct Volume management of $55MM.
Goal is to increase sales and grow market share by: forecasting monthly sales projections, extensive analysis of sales trends, advertising performance, ROI analysis, and distribution analysis.
P&L management including marketing funds, returns/markdown management, retail support budgets, customer marketing project budgets, permanent merchandising budgets, and trade show budgets.
Execution of new product launches, implementing sales brand initiatives, pricing strategies and guidelines,conduct sales planning meetings and sales presentations, planogram review analysis and development.
Development and implementation of account customer specific marketing programs including consumer gift programs, in-store events, and guest appearance/events.
Regional Account Manager01/2003 to 04/2010 L'Oreal – East
Account manger calling on regional accounts focusing in the food class of trade in Ohio, Pennsylvania, and New England market.
Direct Volume Managment of $19MM volume.
Responsibilities included forecast management,sales growth, market share growth, distribution gains, and sales strategy implementation of L'Oreal brands.
Direct broker management of Crossmark broker teams in multiple East Coast Markets including Pittsburgh, Philadelphia, Providence, and Hartford.
Regional Account Manager of the Year 2006.
District Manager01/1999 to 01/2003 L'Oreal – Ohio/Pennsylvania/Indiana
L'Oreal Paris-Retail Sales Division, Ohio/ Indiana/Pennsylvania Managed a district sales team of 17 territory managers who serviced national and regional accounts for all brands in the L'Oreal USA portfolio.
Job responsibility was to direct sales team in a sales, marketing, and retail support capacity by the implementation of marketing directives for national and regional accounts.
Responsible for management of manpower budgets, sales incentive programs, travel and expense budgets, performance training and development, product education, and account specific project scheduling.
District account list included 400+ retail doors in the drug, mass, and food class of trade.
District Manager of the Year 2002.
District volume $15.2 million dollars annually.
Territory Manager01/1995 to 01/1998 L'Oreal – Ohio
Provided bi-weekly and monthly coverage to national and regional accounts assisting in merchandising, display set-up, planogram implementation and return processing.
Established programs to decrease out of stocks and increase shelf inventory.
Sold incremental product by creating sales promotions at store level.
Awarded 1997 Territory Manager of the Year.
Outside sales representative02/1994 to 01/1995 ADP – Cleveland, OH
Small Business Account Manager for nations leader in payroll processing services.
Primary duty was to generate new business based on a weekly quota through tele-marketing, data-base management, prospect tracking, direct mail and cold calling
Achieved 100% sales quota 1995.
Awarded position to participate in ADP District Manager Advisory Council.
Bachelor of Science: Journalism and Mass Communication1994Kent State University-