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ISA & Marketing Director Resume Example

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Austin
McClain
  • austinbpm.com
Professional Summary

Detail-oriented Advertising Analyst with extensive knowledge of Paid Advertising and Search Marketing. Dynamic individual with proven history of campaign management, systems creation, and client reporting. Committed to accurate and detailed research and the successful optimization of campaigns. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 4+ years of marketing experience to take on dynamic new role at your company.

Skills
  • Campaign development
  • Google Ads Campaign Management
  • Facebook & Instagram Campaign Management
  • Digital Campaign Reporting
  • Supermetris
  • Google Sheets
  • Excel
  • Google Data Studio
  • Google Analytics
  • Strategic Planning
  • Local SEO
  • Campaign Budgeting
  • Database Management
  • Campaign management
Education
California State University, SacramentoSacramento05/2016Bachelor of Science: Family & Consumer Sciences
Certifications

Google Search Ads Certification

Work History
ZOPA Realty Group- ISA & Marketing Director
Sacramento, CA
  • Managed a database of over 2,000 contacts, nurturing contacts to keep our brand top-of-mind.
  • Responded to all incoming leads, setting appointments for our buyers & sellers agents.
  • Created the email marketing drip system to engage and nurture incoming leads, as well as inactive leads within the database.
  • Assisted in building the team "systems binder" that detailed the team's marketing and administrative systems.
Newmans Pest Control- Search Marketing Consultant
Las Vegas, Nevada09/2019 - Current
  • Collaborated with sales team to increase brand awareness and online presence by building and implementing video advertising strategy on social media channels.
  • Planned and executed Google Ads strategy to increase customer acquisitions through paid ads.
  • Planned and executed Local SEO strategy to increase digital customer acquisitions when the company was unable to sustain an advertising budget for Google Ads, resulting in the best month of business that NPC has experienced to date.
  • Worked closely with the co-owner to improve the website and digital acquisition strategy to hit business goals while staying within budget restrictions.
  • Worked closely with the co-owner to expand into 2 new markets, verifying GMB listings and driving phone calls in each market.
  • Worked closely with the co-owner to improve the reputation management strategy and acquire 50+ new reviews for the company.
  • Planned and executed SEO Link Building campaigns to improve organic rankings for target keywords.
Digital Marketing Labs- Digital Advertising Analyst
Sacramento, CA06/2016 - Current
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize performance.
  • Trained entry-level and junior data analysts on company protocols, best practices and reporting procedures.
  • Automated the recording of advertising data using Supermetrics, Data Studio, and Google sheets, streamlining analysis procedures for efficiency and accuracy.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Tracked key metrics and developed spreadsheets and data models.
  • Coordinated with social media, graphic design and other teams to execute client campaigns.
  • Optimized advertising efforts by auditing and optimizing paid advertising accounts for clients.
  • Reported on campaign progress and results to clients on behalf of Digital Marketing Labs.
  • Automated weekly, monthly, quarterly, and yearly reports using Supermetrics, Google Data Studio, and Google Sheets for clients.
  • Worked closely with remote developers and analysts oversees to successfully launch, analyze, and report on client campaigns.
  • Worked closely with the CEO and Senior Advertising Analyst to streamline reporting processes for all paid advertising clients.
  • Performed, analyzed, and reported on A/B tests on Google Ads & Facebook
  • Designed, built, and presented annual marketing reports for clients.
  • Monitored campaign data and made adjustments to marketing campaigns, keeping all campaign spending on-pace and while hitting campaign goals.
  • Developed campaigns and specific marketing strategies for clients.
  • Studied demographic data to determine optimal targets.
  • Wrote engaging and successful marketing & advertising copy.
Capitol Floats- Marketing Director
Sacramento, CA10/2020 - 10/2020
  • Deployed well-coordinated campaigns during Q4 and black Friday to drive digital acquisitions.
  • Improved ROAS by 29% YOY for the Black Friday season.
  • Planned and implemented Facebook marketing campaigns for Black Friday, Cyber Monday, and holiday sales throughout December of 2019 and for the Q4 Holiday season of 2020.
  • Managed digital reputation & review acquisition campaigns, leading to a 2x increase in review count for the company.
Affiliations

Alpha Phi Alpha Fraternity, Inc.

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Resume Overview

Companies Worked For:

  • ZOPA Realty Group
  • Newmans Pest Control
  • Digital Marketing Labs
  • Capitol Floats

School Attended

  • California State University, Sacramento

Job Titles Held:

  • ISA & Marketing Director
  • Search Marketing Consultant
  • Digital Advertising Analyst
  • Marketing Director

Degrees

  • Bachelor of Science : Family & Consumer Sciences