Strategic, innovative and award-winning marketing professional with international and domestic experience in for-profit and non-profit established and start-up ventures and large organizations. High-energy leader with an entrepreneurial attitude and demonstrated ability to deliver mission-critical results in fast-paced, highly competitive, complex industries. Adept at creating mutually-beneficial strategic partnerships and relationships with customers, vendors and service providers. Skilled in building, leading and retaining high performance teams.
Strategic & Tactical Planning
Product Development & Launch
Advertising, Promotion & Public Relations
New Customer Acquisition
Media Planning & Buying
Directed Membership renewal campaign that generated $1.3M in sales in two months exceeding goals by 25% while delivering highest single month of sales.
Instrumental in non-profit organization's turnaround delivering four consecutive profitable seasons after six previous years of losses and preserved funding for continued operations.
Achieved a 40 point margin increase in 10 months in east coast hub markets for major US airline.
Internal Marketing Director01/2014 to 01/2016Canyon Ranch - world's leading wellness companyTucson, AZ??
Launched internally developed digital weight loss program that delivered $50k in first quarter sales and exceeded goals by 20%.
Led the effort to improve product delivery of mission-critical Health Package products.
Achieved 10% reduction in cancellations with improved longer-term opportunity for sales growth and repeat purchases.
Directed marketing for new multi-million dollar condominium homes, The Canyon Ranch Residences at Bellefontaine, in Lenox MA; $14M in sales commitments enabled financing to break ground.
Produced world-class videos to grow awareness of health/wellness and other key products, programs and services.
Director of Marketing and Communications01/2005 to 01/2014UApresents/University of Arizona - 3rd largest performing arts presenter in the western USTucson, AZ
Generated annual ticket sales of $1.8 to $2.2 million and average 25% full houses in 2,600 seat theatre presenting up to 40 artists and events each season.
Awarded numerous Ad Federation and MarCom awards for season brochures, TV and print advertising and overall campaign execution.
Enhanced season programming to better express the brand and grow ticket sales.
Achieved a 50% increase in media coverage by developing stronger relationships with the media outlets and improving the quality of press materials.
Principal01/2002 to 01/2014Media JTucson, AZ
Sole proprietor consultancy - media buying, business planning and marketing strategies.
Generated $41.6 million in leveraged media value above client cost with a unique frequency-buying model.
Acquired $2.5 million in new annual billings partnering with Tucson-based advertising agency.
Chief Marketing Officer01/2000 to 01/2002Aon Hewitt /SageoChicago, IL
Start-up e-business providing services to client companies of the world's second largest benefits consultancy.
Delivered Sageo's e-commerce offering.
General Manager/Chief Merchandising Officer01/1999 to 01/2000Accenture/iFlourishChicago, IL
Business Launch Center.
First internally developed e-business for this leading global professional services company.
Delivered the travel initiative as well as the redirection as an e-commerce service provider for leisure travel.
Director of Product Marketing01/1988 to 01/1998Galileo International, IncChicago, IL
?1.8B provider of electronic distributions services to the global travel industry.
Launched and optimized over 40 complex software products representing 90% of company's revenues.
MBA: Marketing and FinanceKeller Graduate School of ManagementChicago, IL??Marketing and Finance
Bachelor of Arts: French and SociologyUniversity of Missouri Columbia, MOFrench and Sociology Semester Abroad, University of Grenoble, France
Russian Language StudyUniversity of MoscowMoscow, Russia
Board Member of the Pi Beta Phi House Corporation Board (2002 to present) Board Member National Association of Women Business Owners, Tucson Chapter (2005 - 2006) University of Missouri Alumni Association Board (2003 - 2006)
SASIE Finalist, Marketing and Sales, Southern Arizona Small Business Association, only sole proprietorship to be so honored (2007) NAWBO Rookie of the Year (2003), Pioneer Award (2005), Unsung Hero Award (2007)
Leadership, negotiation skills, new business and product development, business planning, e-business