LiveCareer
LiveCareer
  • Dashboard
  • Jobs
  • Resumes
  • Cover Letters
  • Resumes
    • Resumes
    • Resume Builder
    • Resume Examples
      • Resume Examples
      • Nursing
      • Education
      • Administrative
      • Medical
      • Human Resources
      • View All
    • Resume Search
    • Resume Templates
      • Resume Templates
      • Nursing
      • Education
      • Medical
      • Human Resources
      • Customer Service
      • View All
    • Resume Services
    • Resume Formats
    • Resume Review
    • How to Write a Resume
    • CV Examples
    • CV Formats
    • CV Templates
    • Resume Objectives
  • Cover Letters
    • Cover Letters
    • Cover Letter Builder
    • Cover Letter Examples
      • Cover Letter Examples
      • Education
      • Medical
      • Human Resources
      • Customer Service
      • Business Operations
      • View All
    • Cover Letter Services
    • Cover Letter Templates
    • Cover Letter Formats
    • How to Write a Cover Letter
  • Jobs
    • Mobile App
    • Job Search
    • Job Apply Tool
    • Salary Calculator
    • Business Letters
    • Job Descriptions
  • Questions
  • Resources
  • About
  • Contact
  • 0Notifications
    • Notifications

      0 New
  • jane
    • Settings
    • Help & Support
    • Sign Out
  • Sign In
Member Login
  • LiveCareer
  • Resume Search
  • Interactive Multichannel Marketing, Sr. Mgr - Atezolizumab
Please provide a type of job or location to search!
SEARCH

Interactive Multichannel Marketing, Sr. Mgr - Atezolizumab Resume Example

Resume Score: 90%

Love this resume?Build Your Own Now
INTERACTIVE MULTICHANNEL MARKETING, SR. MGR - ATEZOLIZUMAB
Summary

Marketing professional with 9+ years of digital marketing experience across a wide array of industries. Proven success in collaborative environments, cultivating and enhancing relationships while managing various core functions such as effectively leading media strategy, execution, reporting, and ongoing campaign management. Focused on developing “objective-driven” marketing strategy rooted in measurability.

Core Competencies
  • Communication
  • Teamwork & Collaboration
  • Strategic Agility
  • Feedback & Coaching
  • Technical & Business Expertise
  • Results Driven
Experience
06/2014 to Current
Interactive Multichannel Marketing, Sr. Mgr - AtezolizumabGenentech - South San Francisco, CA

Co-led the development of three pre-launch campaigns aimed at increasing market awareness of a new & novel pathway, an investigational molecule, and clinical trial studies. Supported the development multiple launch readiness presentations and collaborated with many internal and external partners in the preparation of the Atezolizumab launch. Served as formal and informal mentor/manager across department.

  • 300% over campaign “valued action” goal for Clinical Trial Awareness campaign; recognized by Brand Marketing with Marketing Excellence award for innovative approach
  • Piloted email program that achieved 240% over program registration targets
  • Managed MBA Intern that led to a full-time position for coveted leadership rotational program
01/2013 to 10/2014
eMarketing, Sr. Mgr - XelodaGenentech - South San Francisco, CA

Championed planning and execution of sunsetting brand, transitioning to Mature Brands. Careful management of LOE strategy and began development of LOE playbook. Took ownership of various brand responsibilities to aid in short-handed marketing staff.

  • Achieved 103% of patient acquisition and 186% of “XSP” goals, resulting in an estimated incremental revenue of $3M and $7.8M, respectively
  • Reached 107% of HCP promo goals acquiring nearly 1,200 new physicians in our internal database
  • Led task force identifying & creating new standards for archiving promotional materials at Genentech
10/2013 to 06/2014
eMarketing, Sr. Mgr - MetmabGenentech - South San Francisco, CA

Closely collaborated with marketing team, supporting a number of pre-launch activities. Onboard internal and external partners, while spearheading efforts to clearly establish roles & responsibilities across all stakeholders. Operationalize working logistics, and establish clear lines of communication.

  • Led digital landscape audits to support pre-launch and launch planning, managed marketing budgets, onboarded agency partners, launched clinical trial and disease awareness campaigns
  • As agency sponsor, co-led negotiations of new SLA with Digital Media AOR saving the department an estimated $1.1M
05/2011 to 01/2013
eMarketing, Manager - XolairGenentech - South San Francisco, CA

Supported both Genentech and Novartis marketing teams with strategic planning and execution of digital media tactics across various promotional channels.

  • Surpassed marketing goal resulting in an estimated 420 new patient starts and 2:1 ROI.
  • Earned Marketing Excellence Award for first tablet CSA
  • Launched "Digital First" social media campaign via SERMO resulting in 63% of audience indicating that further action will be taken with Xolair.
  • Launched Xolair's first co-promoted iDetail Core Sales Aid along with two subsequent program updates; sustained utilization rate of 89%, highest in the GIO Business Unit.
06/2008 to 05/2011
Account Supervisor360i - South San Francisco, NY

Championed efforts in establishing West Coast presence for agency. Spearheaded development and execution of digital media strategies. Managed flow of communication across all clients and internal team(s) to maximize productivity and profitability. Supervised Account Managers and mentored their professional development.

  • Expanded KODAK Gallery business over 200%; surpassed holiday revenue goals with a ROAS of over 600%
  • Orchestrated Comedy Central's "Indecision 2008" digital campaign, leading to the network's all-time highest rated special
  • Optimized SEO performance for top MTV Networks brands; increased Spike and TV Land natural search traffic by over 175%
05/2006 to 06/2008
Sr. Account ManagerRED BRICKS MEDIA - South San Francisco, CA

Led day-to-day communications and fostered client relationships. Facilitated timely deliverables and QA processes. Mentored and managed Associate Account Managers. Participated in the development and execution of company-wide initiatives including, but not limited to contract development, professional training programs, and programs to sustain company culture.

  • Winner of Silver Medal Addy Award for "Best Web/Online Campaign" category for THQ Surpassed initial sales projections for THQ's new release of Frontlines: Fuel of War
  • Achieved a 70% lift in CTR for PayPal's 2007 Holiday email program Increased IndieVest lead pool by 300%
07/2002 to 05/2006
Senior ConsultantTRIAGE CONSULTING GROUP - South San Francisco, CA

Performed high-profile claim audits, appeals, quarterly reporting, and monitored changes to federal and state-level health regulations. Assisted clients in arbitration by providing relevant data and legal counsel. Fostered relationships with C-Level executives at both the hospital and healthcare system levels. Provided recommendations for contract negotiations and operational improvements to maximize hospital profitability. Led on-site project teams while managing their professional development. Actively participated in company recruiting efforts.

  • Identified and collected underpayment of over $300,000 on a single case.
  • Project team achieved collection rate of over $500 per hour, 300%+ over benchmark.
Accomplishments
  • ACE Award for BioOncology eTactic Measurement Initiative
  • Marketing Excellence Awards - Atezolizumab Clinical Trial Awareness Campaign, Xolair Excellence for iDetail
  • MBA Intern hired for coveted CRDP position
  • Digital Media AOR Contract Negotiation saving dept ~$1.1M
  • Innovation Design Tool to encourage innovation across CBO
  • Empowered Partnership - Elevated awareness across CBO
  • Genentech Initiatives Marketing Gallery Walk 2013 - Presenter: "Changing Patient Engagement, Augmented Reality"
Education
Bachelor of Science: General Financial ManagementUniversity of Southern California, Marshall School of Business - Los Angeles, CA, USA
Skills
  • Marketing strategy
  • Digital analytics
  • Customer Relationship Management
  • Database management



Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Genentech
  • 360i
  • RED BRICKS MEDIA
  • TRIAGE CONSULTING GROUP

School Attended

  • University of Southern California, Marshall School of Business

Job Titles Held:

  • Interactive Multichannel Marketing, Sr. Mgr - Atezolizumab
  • eMarketing, Sr. Mgr - Xeloda
  • eMarketing, Sr. Mgr - Metmab
  • eMarketing, Manager - Xolair
  • Account Supervisor
  • Sr. Account Manager
  • Senior Consultant

Degrees

  • Bachelor of Science : General Financial Management

Create a job alert for [job role title] at [location].

×

Advertisement

Similar Resumes

View All
Sr.-Mgr-Business-Development-&-Product-Trainer-resume-sample

Sr. Mgr Business Development & Product Trainer

Aspire Brands USA

San Clemente, California

Interactive-Editor-resume-sample

Interactive Editor

Travel Channel Media

Washington, District Of Columbia

Director,-Interactive-Design-resume-sample

Director, Interactive Design

U.S. Chamber of Commerce

Washington, District Of Columbia

About
  • About Us
  • Privacy Policy
  • Terms of Use
  • Sitemap
Help & Support
  • Work Here
  • Contact Us
  • FAQs
Languages
  • EN
  • UK
  • ES
  • FR
  • IT
  • DE
  • NL
  • PT
  • PL
Customer Service
customerservice@livecareer.com
800-652-8430 Mon- Fri 8am - 8pm CST
Sat 8am - 5pm CST, Sun 10am - 6pm CST
  • Stay in touch with us
Site jabber winner award

© 2021, Bold Limited. All rights reserved.