Interactive Multichannel Marketing, Sr. Mgr - Atezolizumab Resume Example

Championed planning and execution of sunsetting brand, transitioning to Mature Brands. Careful management of LOE strategy and began development of LOE playbook. Took ownership of various brand responsibilities to aid in short-handed marketing staff.

• Achieved 103% of patient acquisition and 186% of “XSP” goals, resulting in an estimated incremental revenue of $3M and $7.8M, respectively
• Reached 107% of HCP promo goals acquiring nearly 1,200 new physicians in our internal database
• Led task force identifying & creating new standards for archiving promotional materials at Genentech

Closely collaborated with marketing team, supporting a number of pre-launch activities. Onboard internal and external partners, while spearheading efforts to clearly establish roles & responsibilities across all stakeholders. Operationalize working logistics, and establish clear lines of communication.

• Led digital landscape audits to support pre-launch and launch planning, managed marketing budgets, onboarded agency partners, launched clinical trial and disease awareness campaigns
• As agency sponsor, co-led negotiations of new SLA with Digital Media AOR saving the department an estimated $1.1M

Supported both Genentech and Novartis marketing teams with strategic planning and execution of digital media tactics across various promotional channels.

• Surpassed marketing goal resulting in an estimated 420 new patient starts and 2:1 ROI.
• Earned Marketing Excellence Award for first tablet CSA
• Launched "Digital First" social media campaign via SERMO resulting in 63% of audience indicating that further action will be taken with Xolair.
• Launched Xolair's first co-promoted iDetail Core Sales Aid along with two subsequent program updates; sustained utilization rate of 89%, highest in the GIO Business Unit.

Championed efforts in establishing West Coast presence for agency. Spearheaded development and execution of digital media strategies. Managed flow of communication across all clients and internal team(s) to maximize productivity and profitability. Supervised Account Managers and mentored their professional development.

• Expanded KODAK Gallery business over 200%; surpassed holiday revenue goals with a ROAS of over 600%
• Orchestrated Comedy Central's "Indecision 2008" digital campaign, leading to the network's all-time highest rated special
• Optimized SEO performance for top MTV Networks brands; increased Spike and TV Land natural search traffic by over 175%

Led day-to-day communications and fostered client relationships. Facilitated timely deliverables and QA processes. Mentored and managed Associate Account Managers. Participated in the development and execution of company-wide initiatives including, but not limited to contract development, professional training programs, and programs to sustain company culture.

• Winner of Silver Medal Addy Award for "Best Web/Online Campaign" category for THQ Surpassed initial sales projections for THQ's new release of Frontlines: Fuel of War
• Achieved a 70% lift in CTR for PayPal's 2007 Holiday email program Increased IndieVest lead pool by 300%

Performed high-profile claim audits, appeals, quarterly reporting, and monitored changes to federal and state-level health regulations. Assisted clients in arbitration by providing relevant data and legal counsel. Fostered relationships with C-Level executives at both the hospital and healthcare system levels. Provided recommendations for contract negotiations and operational improvements to maximize hospital profitability. Led on-site project teams while managing their professional development. Actively participated in company recruiting efforts.

• Identified and collected underpayment of over $300,000 on a single case.
• Project team achieved collection rate of over $500 per hour, 300%+ over benchmark.