Marketing professional with 9+ years of digital marketing experience across a wide array of industries. Proven success in collaborative environments, cultivating and enhancing relationships while managing various core functions such as effectively leading media strategy, execution, reporting, and ongoing campaign management. Focused on developing “objective-driven” marketing strategy rooted in measurability.
Co-led the development of three pre-launch campaigns aimed at increasing market awareness of a new & novel pathway, an investigational molecule, and clinical trial studies. Supported the development multiple launch readiness presentations and collaborated with many internal and external partners in the preparation of the Atezolizumab launch. Served as formal and informal mentor/manager across department.
Championed planning and execution of sunsetting brand, transitioning to Mature Brands. Careful management of LOE strategy and began development of LOE playbook. Took ownership of various brand responsibilities to aid in short-handed marketing staff.
Closely collaborated with marketing team, supporting a number of pre-launch activities. Onboard internal and external partners, while spearheading efforts to clearly establish roles & responsibilities across all stakeholders. Operationalize working logistics, and establish clear lines of communication.
Supported both Genentech and Novartis marketing teams with strategic planning and execution of digital media tactics across various promotional channels.
Championed efforts in establishing West Coast presence for agency. Spearheaded development and execution of digital media strategies. Managed flow of communication across all clients and internal team(s) to maximize productivity and profitability. Supervised Account Managers and mentored their professional development.
Led day-to-day communications and fostered client relationships. Facilitated timely deliverables and QA processes. Mentored and managed Associate Account Managers. Participated in the development and execution of company-wide initiatives including, but not limited to contract development, professional training programs, and programs to sustain company culture.
Performed high-profile claim audits, appeals, quarterly reporting, and monitored changes to federal and state-level health regulations. Assisted clients in arbitration by providing relevant data and legal counsel. Fostered relationships with C-Level executives at both the hospital and healthcare system levels. Provided recommendations for contract negotiations and operational improvements to maximize hospital profitability. Led on-site project teams while managing their professional development. Actively participated in company recruiting efforts.
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