High-energy, driven digital media analyst and consultant seeking a new direction in the nonprofit sector with a role that prioritizes customer engagement, organizational performance improvement, continuous innovation, and cross-media platform community outreach.
Adaptable professional with experience spanning start-ups to established enterprises, the ability to succeed in fast-paced environments, and to creatively structure and resolve complex business and communication issues
Experienced presenter and communicator, capable of building consensus across fragmented audiences via advocacy that leverages social media, organizational collaboration, surveys and content marketing
Thought leader with sought-after expertise on digital media, marketing analytics and optimization, and online media monetization strategies
Seasoned global traveler with international business and humanitarian experience, and extensive foreign insight
Quantitative and qualitative market research
Social media engagement
Online and mobile consumer marketing tools
E-mail and direct mail marketing campaigns
Industry analyst relations
Budget development and management
Creative and innovative
to 01/2012 Digital Media Frost & Sullivan – San Antonio,
Project manager and lead consultant on projects including Quark, Adam Software, Mark Logic, Saepio, Tegrity, and Open Text, providing tactics and strategy on competitive and product trends, and defining market opportunities through projected program or strategy impact
Dynamic keynote speaker, presenter, and media expert with highlights including: Bloomberg, B2B Magazine, and eContent Magazine Fox Business News University of Kentucky- Educational Technology Symposium Henry Stewart Digital Asset Management- New York City Quark- QuarkXPress Product Launch Tour Europe
Authored comprehensive digital media industry market intelligence, insights, and consulting analysis on marketing analytics and campaign management, dynamic publishing and content management,
and enterprise video
webcasting leveraged by clients and secondary audiences to define strategies,
design product roadmaps and forecast performance
regional, and product based market projections, revenue forecasts, and strategic
recommendations for market entry, improving competitive positioning, and
achieving operational best practices through extensive C-Level, competitor,
operational, and consumer level primary and secondary research methodologies
Member of a highly profitable, seven-person digital media focused
analyst team, that significantly outperformed quarterly revenue
expectations for ten consecutive quarters through the global economic
downturn, achieving the status of the highest grossing team in the
Assistant New Home Consultant2006 Armadillo Homes – Elgin,
Developed sales and marketing collateral for email, online, and direct mail product inquiries
Engaged in extensive pre-negotiation communication liaising between customers and headquarters
Graduate Research Assistant01/2006 Texas State University for Daikin Industries Ltd – San Marcos,
Conducted comprehensive market intelligence and competitive analysis initiatives on the burgeoning enhanced oil recovery (EOR) market including global companies Air Liquide and Praxair.
Authored research, and presented key research findings for market entry to C-Level Executives of Daikin Japan.
Assistant to the01/2004
to 01/2005 Texas A&M University – Corpus Christi,
Edited Doctoral level research submissions to the Society for the Advancement of Management (SAM) Advanced Management Journal.
Maintained databases for Association to Advance Collegiate Schools of Business (AACSB) accreditation.
Assisted in intra and extra-departmental communications via email, telephone, and mail outs.
Administrative Assistant01/2003 Austin Driving School – Round Rock,
Maintained instructor scheduling databases of appointments and meetings
Managed incoming, and outgoing communications vital to operational success, including government paperwork for new licenses and defensive driving courses
MBA: 2006Texas State University-
BBA: Management2005Texas A&M University-
Summa Cum Laude
President of the American Marketing Association
Vice President of Communications for the Society of the Advancement of Management