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Head of Global Webinar Marketing Resume Example

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HEAD OF GLOBAL WEBINAR MARKETING
  • http://www.linkedin.com/in/scott-sundy
Professional Summary

Dynamic, creative marketing professional with a passion for creating compelling digital UX content that engages target audiences, enhances thought-leadership and drives revenue/ROI. Proven experience with product marketing, strategic planning and execution, and integrating marketing technology platforms to automate workflow.

Skills

Strategic planning

Virtual events

Content marketing

Campaign management

Product marketing

Marketing automation

Work History
Head of Global Webinar Marketing , 05/2019 to Current
Wolters Kluwer Health – Philadelphia, PA
  • Led webinar content strategy/vision across entire HLRP division, development and execution for Nursing and Medicine segments, established best-in-class virtual event best practices.
  • During 2020, doubled HLRP webinar volume with programs aimed at mitigating COVID-19 impacts for education/practice markets; increased webinar Sales leads (MQL) across division by 1029% resulting from similar volume increases in pre-registrations (389% increase) and live attendees (377% increase), on-demand views (304% increase).
  • In 2019, developed yearlong, CE-accredited thought-leader webinar series for key B2B product line that drew over 5000 pre-registrants, 2200+ live attendees and over 900 on-demand viewers.
  • From 2018-2019, increased webinar engagement across division as follows: 277% increase in overall webinar volume, 290% pre-registration increase, 227% live attendance increase, 163% on-demand increase, 339% increase in MQL Sales leads.
  • Developed and implemented immersive webinar UX featuring optimal live interactivity (live video stream, polls, surveys, chat, Q&A, social sharing) for audiences using ON24 hosting platform.
  • Collaborated with Marketing Ops to fully integrate and automate webinar host (ON24) with in-house tech stacks (Marketo, Salesforce) to enable real time webinar data syncing and live MQL lead flow directly to Sales.
  • Improved YoY annual HLRP digital maturity survey scores by 133% via creation and presentation of 2019 Digital Marketing Education workshop webinar series on best practices and case studies (email, SEO/SEM, webinars, e-commerce, social, omnichannel) for all HLRP employees.
Global Strategic Marketing Manager , 08/2013 to 05/2019
Wolters Kluwer – Philadelphia, PA
  • Created and implemented strategic marketing campaigns for leading $31M suite of leading EHR-integrated clinical decision support and competency validation/educational software in the healthcare provider market space.
  • Directed and executed comprehensive tradeshow event strategy and post-show nurture tactics for all national conferences that increased actionable conference leads by 72% in 2018, leading to 37% increase in new 2018 subscription sales.
  • Conceptualized and built yearlong series of thought-leader webinar programs on key industry topics and buyer pain points to grow sales pipeline and increase brand awareness, attracting 2900 pre-registrants in first year 2018.
  • Launched biweekly blog (est. 2014) on clinical/business topics designed to engage decision-makers at various stages of the buyer journey and increase organic search (SEO) rankings, directing 2 external freelance writers.
  • Led social media content strategy for large online community (250K Facebook, 3K Twitter, 3K LinkedIn) managing 2 student interns and 1 freelance writer, using Adobe Social and Hootsuite; increased LinkedIn followers 35% from 2015-2017.
  • Supported new product launches and updated product releases with impactful, market-ready content and sales enablement tools (naming conventions, White Papers, fact sheets, PowerPoint slides, landing pages, press releases, HTML emails).
  • Utilized Marketo / Salesforce platforms in collaboration with Marketing Operations and Demand Generation teams to funnel marketing-qualified leads (MQL) thru Salesforce and create engaging nurture paths for unqualified leads.
Industry Relations Manager , 04/2008 to 05/2013
Merion Matters, Inc. – King of Prussia, PA
  • Developed and negotiated comprehensive strategic healthcare media / co-marketing partnerships and e-commerce affiliate partnerships with over 40 key professional associations in nursing, allied health, and C-level hospital leadership.
  • Directed all PR and sponsorship strategy with primary professional customer association and local chapters; wrote monthly client e-newsletter on assorted healthcare HR topics, secured key speaking opportunities.
  • Product marketing manager for over 20 custom sponsored educational webinars per year on assorted health topics valued at over $300K in billable revenue.
Education
Bachelor of Science: Communication Temple University - Philadelphia, PA
  • Graduated magna cum laude - 3.8 GPA
Accomplishments
  • Winner, 2014 Wolters Kluwer P&Eplus Recognition Program Project
  • As part of yearlong WK training program, I led the winning team on assigned project of creating and presenting a new employee recognition and rewards program (STAR VIP) which was implemented globally across Wolters Kluwer HLRP in 2016.
  • In 2016, I was the only WK global marketer to receive the ‘Making the Difference – Commitment to Excellence' Sales award for outstanding contributions to driving revenue.
Certifications
  • Pragmatic Marketing Institute - completed certifications in Foundations, Launch, Market, Focus (Aug 2016)
  • Content Marketing Institute - completed digital content marketing Master Class (Nov 2016)
  • ON24 Elite certification - completed certification in webinar marketing (Jul 2019)
  • ON24 Virtualized certification - completed advanced certification in webinar marketing (Aug 2020)
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Resume Overview

Companies Worked For:

  • Wolters Kluwer Health
  • Wolters Kluwer
  • Merion Matters, Inc.

School Attended

  • Temple University

Job Titles Held:

  • Head of Global Webinar Marketing
  • Global Strategic Marketing Manager
  • Industry Relations Manager

Degrees

  • Bachelor of Science : Communication

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