Head Marketing & Trade Mkt Resume Example
Highly creative Marketing Executive with expertise in transforming marketing and advertising strategies into desired results. Led 15 persons team in development of profitable campaigns.
Marketing metrics knowledge and collaborative skills enabled achievement of optimum outcomes.
With a passion for digital and innovation, strong belief in businesses that place consumers at the heart of their strategies, innovating their markets and rapidly learns and adjusts to constant evolution and changes.
Performance-driven Head Marketing & Trade Marketing skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Experienced global business professional having traveled extensively, partnering with multiple international teams to influence strategies and drive marketing success.
Successful marketing leader with proven accomplishments in driving market growth and firm profits.
Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
- Market Positioning
- Corporate Communications
- Brand development
- Campaign management
- P&L Management
- Content Marketing
- Digital Marketing Expert
- Marketing Automation Platforms
- Portuguese Native Speaker
- Marketing Digital – São Paulo Digital School (2018).
- Project Agility Scrum | Dex Training (2017).
- Leadership Development | Fundação Dom Cabral (2015-2019).
Pittsburgh , PA08/2018 - Current
- Responsible for integrating online and offline customer experience through omnichannel strategies, campaigns and activities in mkt place ecommerce and point of sales. Solid experience in B2B marketing strategies focused on leading generation, branded content and networking.
- Experience in Merchandising and promotion strategies, Training (Sell-in, Sell-out.). Responsible for promoting Trade's strategy at POS in order to leverage customer sales and client's engagement. Planning, creation and implementation of merchandising and promotional campaigning materials, POP signage, store settings, incentive campaigns and brand experience.
- Drive new consumers, strengthen brand presence, and promote loyalty program's experience in retail stores (offline).
Creation of campaign calendars in alignment with retail/banks. Recommend marketing strategies and tactics that can be backed up by sell-out and POS activations campaigns. - Plannings and implementation of incentives and networking projects among banks and business partnerships, in addition to mkt and advertising actions.
- Developed innovative and targeted collateral to support overall branding objectives.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Grew new business connections by strategically networking with industry experts.
- Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 60%.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Saint Peters , MO11/2012 - 03/2018
- Planning and execution of strategic campaigns oriented to results by creating offers, inbound mkt and digital strategies for generating and qualifying leads and sales increase.
- Managing the entire product line, defining the product mix, it's positioning, market sectors, price, sales conditions, sales and distribution channels, aiming at making profitability viable.
- Product life cycle development and cycle control, from launching, revival and discontinuation. Research into new markets and value-added services building by strategic partnerships.
- Development of strategic partners' business model to market products, from negotiation to go-to-market, improving the operational efficiency and incrementing results on sales and customers numbers.
- High performance in value proposition design and product improvement through research and business viability analysis based on Business Model Canvas Methodology.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Helped incorporate product changes to drive customer engagement and firm profits.
City , STATE01/2007 - 11/2012
- Branding and advertising as well as positioning of American Express brand in Brazil.
- In charge of digital campaigns for whole product line of credit cards and financial services. Responsible for coordination of external businesses, advertisement agency, media relations as well as research agency.
- Strategical alliances aiming to increase brand value and increase brand awareness (Cirque du Soleil, Airport VIP Lounges, Iguatemi SP, National Retail Federation - NY)
- Definition of Strategic Plan launching of new products to diversify middle market segment with significant results in terms of growth of company's customer base.
- Increased of loyalty and rewards programs of American Express cards aiming at volume of redeemed points for products of catalog in 35%.
- Coordination of international trade fairs and conferences in biggest retail fair in world National Retail Federation - NRF 2012 New York, in USA.
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Resume Overview
School Attended
- University Sao Paulo (FIA)
- College Of San Mateo
Job Titles Held:
- Head Marketing & Trade Mkt
- Sr Marketing Manager
Degrees
- MBA
Bachelor of Arts : Marketing
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