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Head Marketing & Trade Marketing Resume Example

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Simone
Perretti
Professional Summary
  • Highly creative Marketing Executive with expertise in transforming marketing and advertising strategies into desired results. Led 10 persons team in development of profitable campaigns.
  • Marketing metrics knowledge and collaborative skills enabled achievement of optimum outcomes.
  • With a passion for digital and innovation, I have a strong belief in businesses that place consumers at the heart of their strategies, innovating their markets and rapidly learns and adjusts to constant evolution and changes.
  • Performance-driven Marketing Executive skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Experienced global business professional having traveled extensively, partnering with multiple international teams to influence strategies and drive marketing success.
  • Successful marketing leader with proven accomplishments in driving market growth and firm profits.
  • Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
Skills
  • Budgeting and Allocation 
  • Market Positioning
  • PeopleSoft
  • Client communication
  • Analytical profile
  • Staff Management
  • Brand development
Education
FIACity12/2007GED
College Of San MateoCity, State01/2003Bachelor of Arts: Marketing
Certifications
  • Marketing Digital – São Paulo Digital School (2018).
  • Project Agility Scrum | Dex Training (2017).
  • Leadership Development | Fundação Dom Cabral (2015/2017/2019).
Work History
Company Name- Head Marketing & Trade Marketing
City, State08/2018 - Current
  • Responsible for integrating the online and offline customer experience through omnichannel strategies, campaigns and activities in the mkt place ecommerce and point of sales. Solid experience in B2B marketing strategies focused on leading generation, branded content and networking.
  • Experience in Merchandising and promotion strategies, Training (Sell-in, Sell-out.). Responsible for promoting Trade's strategy at the POS in order to leverage customer sales and client's engagement. Planning, creation and implementation of merchandising and promotional campaigning materials, POP signage, store settings, incentive campaigns and brand experience.
  • Drive new consumers, strengthen Livelo's brand presence, and promote loyalty program's experience in retail stores (offline).
    Creation of campaign calendars in alignment with retail/banks/livelo. Recommend marketing strategies and tactics that can be backed up by sell-out and POS activations campaigns.
  • Plannings and implementation of incentives and networking projects among banks and business partnerships, in addition to endomarketing and advertising actions.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Company Name- Sr Marketing Manager
City, State11/2012 - 03/2018
  • Planning and execution of strategic campaigns oriented to results by creating offers, inbound marketing and digital strategies for generating and qualifying leads and sales increase.
  • Managing the entire product line, defining the product mix, it's positioning, market sectors, price, sales conditions, sales and distribution channels, aiming at making profitability viable.
  • Product life cycle development and cycle control, from launching, revival and discontinuation. Research into new markets and value-added services building by strategic partnerships.
  • Development of strategic partners' business model to market products, from negotiation to go-to-market, improving the operational efficiency and incrementing results on sales and customers numbers.
  • High performance in value proposition design and product improvement through research and business viability analysis based on Business Model Canvas Methodology.
    Development and implementation of ecommerce and app projects based on the customer's purchase journey and increased site engagement and performance.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Helped incorporate product changes to drive customer engagement and firm profits.
Company Name- Sr Marketing Manager
City, State01/2007 - 11/2012
  • Branding and advertising management as well as positioning of the American Express brand in Brazil.
  • In charge of digital campaigns for the whole product line of credit cards and financial services. Responsible for the coordination of external businesses, advertisement agency, media relations as well as research agency.
  • Creation of strategical alliances aiming to increase brand value and increase brand awareness (Cirque du Soleil, Airport VIP Lounges, Iguatemi SP, ArtRio, National Retail Federation - NY)
  • Definition of a Strategic Plan launching of new products to diversify the middle market segment with significant results in terms of growth of the company's customer base.
  • Management of loyalty and rewards programs of American Express cards aiming at incrementing the volume of redeemed points for products of catalog.
  • Leadership of market research to reposition marketing mix throughout the business lines.
    Coordination of international trade fairs and conferences in the biggest retail fair in the world National Retail Federation - NRF 2012 New York, in the USA.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
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Resume Overview

School Attended

  • FIA
  • College Of San Mateo

Job Titles Held:

  • Head Marketing & Trade Marketing
  • Sr Marketing Manager

Degrees

  • GED
    Bachelor of Arts : Marketing

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