Tenured, driven, passionate Manager. Ready for the next challenge to further develop my service, merchandising, and leadership skills, as well as continue to positively build the brand, consumer and employee experience.
Demonstarte Brand Passion
Foster Consumer Commitment
Develop Talent Teamwork and Diversity
Lead, Coach, Drive, Inspire
10/2013 to Current
Head Coach (Store Manager)Nike – Pismo Beach, CA
Grew volume of store year over year in a challenging retail environment.
Reinvigorated company culture through, storytelling, history, heritage, coaching the team with positive intent, and continued leadership engagement which positively impacted the employee experience.
On-boarded 2 new Leaders to the team, and changed stores organizational structure to best support and drive consumer experience and profitability.
Grew staff to increase work life balance and quality of life, from 25 employees to 45. Also staffed upwards of 50 employees during peak and holiday seasons with a hiring plan in place in a challenging to hire market.
Increased store operational effectiveness, driving a culture of safety, payroll management, and policy compliance. First year of product shrink stayed flat to previous year, and decreased product shrink by $5000 the next year, through elevated education and loss prevention practices in the store.
Brought to life company's digital culture vision by encouraging and leveraging other Leaders in store to build processes and best practices with employees becoming a leader in the district in adopting and driving the digital culture.
05/2003 to 10/2013
Assistant Store ManagerAmerican Eagle Outfitters – Folsom, California, United States
New Store Opener for Factory locations in Northern California and Bay Area. Worked in regular concept and factory store concept.
Interviewed and hired teams of 10-40 with leadership teams in various stores. Once hired, ran small to classroom size/style training camps, and in-store training.
Drove a culture of store credit cards and rewards programs through actively creating goals, seeking best practices, and encouraging teams through in the moment coaching.
Held title of Visual Manager in various locations, building and training merchant skills with sales teams and managers resulting in stornger visual presentations throughout market.
06/2008 to 07/2011
Assistant Store ManagerTorrid – Sacramento, California, United States
Managed 20 Associates and reported to the Store Manager in companies #1 volume store location, and lower volume locations.
Trained and developed Sales Associates and Managers for locations across the country
Hosted customer private shopping events for clientele in store to drive additional profitability, customer satisfaction, brand exposure, and brand loyalty
Created store pilot social media to increase traffic and drive additional profitability