Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
Driven Growth Marketer who leverages analytics to identify and solve issues within the funnel.
  • Excellent with data manipulation and understanding attribution
  • Excellent understanding of revenue tracking and cost reduction tactics
  • Excellent with Mac OS, Windows, MS Office (Excel), G Suite (Google Docs), Tableau, AppBoy, DFP and DFA
  • Experienced market researcher with a strong ability to design proper marketing experimentation
Growth Marketing Manager, 08/XXX6 to Current
ExosIrving, TX,
SoundCloud, after launching it's music subscription service, saw an opportunity in my skill set and moved me over to the marketing team.  My experienced understanding of the SoundCloud user was seen as a necessary asset in developing a sustainable growth marketing strategy.  Working with Data Science, we developed an acquisition strategy capable of meeting executive goals.  
  • identified the entire user funnel, creating separate behavioral paths meant to drive user acquisition at the most relevant time.   
  • Constantly researched our audience, developing testable hypothesis to refine and optimize our subscriber acquisition numbers.
  • Built a budget to track the growth of subscriber acquisitions that is used by the exec team to visualize and track trends.
  • Successfully expanded the business into nine international markets
Advertising Operations Manager, 07/XXX4 to 08/XXX6
AppcastWashington, DC,
SoundCloud, a leader in the audio streaming space, hired me to help develop a successful and sustainable advertising strategy.  I worked with Sales Executives, Data Scientists, Project Managers, and Engineers to visualize, implement and operationalize the technology and teams needed.  I directly managed the delivery of SoundCloud's first $10m in advertising revenue.  
  • Worked with finance to plan and forecast the international expansion of SoundCloud's new ad sales business.
  • Continuously analyzed our site traffic and user behaviors to create optimized targeting segments for our unique ad products.
  • Worked with engineering to test ad products, and to create an understand of how new ad products will perform amongst SoundCloud users.
  • Continuously worked with Project Managers to help identify strategic ad technology partnerships that would help increase ROI.
Advertising Operations Associate, 10/XXX2 to 04/XXX4
PrxNew York, NY,

I worked as part of a team to manage and deliver on digital advertising campaigns, while also developing the strategies around how to properly optimize each campaign in order to maximize revenues.  This work led to the successful exit and purchase by Kitara Media. .

  • Maximized ad revenue and inventory yield by understanding user behavior and popular site pages.
  • Optimized the delivery of campaigns by driving site traffic to the sponsored pages suggesting and spotlighting the urls.
Education and Training
Bachelor of Arts: Marketing Communications, Expected in May XXX0
Pace University - New York, New York
Marketing Communications
The Muse Interview:

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