Marketing and Communications Strategy
Cross-Functional Team Leadership
Vertical Industry Marketing
Develops original, fact-based and visionary perspectives that influence C-level and line of business customers in the areas of digital business, IoT, cybersecurity, growth, innovation, customer experience, and operational efficiency.Achieved # 1 Share of Voice for Internet of Everything Thought Leadership
Received Marketing Excellence Diamond Award from ITSMA for "Driving Business with Thought Leadership."
Leads the team driving the direction, content creation, and acquisition strategy for Cisco's most preeminent C-level events including the CEO Leadership Council and CIO Summit; events consistently receive #1 customer satisfaction scores.
Directs the editorial and marketing strategy for Cisco's thought leadership digital magazine, Connected Futures that brings together C-level executives, thought leaders, analysts and customers to share insights focused on the intersection of business, technology, and people.
Lead a cross-functional team that conceived of and developed Cisco's Internet of Everything thought leadership platform that created the basis for the organizations new Internet of Everything Consulting Practice as well as Cisco's 2013 "Tomorrow Starts Here" corporate brand campaign; received Chairman's Choice Award.
Collaborated with the top economists at MIT to develop a new methodology that combines economic analysis and primary research in the first-of-its-kind "Value at Stake" measurement of the financial value of connecting people, process, data and things; methodology informed Cisco's Go-To-Market strategy and continued thought leadership program.
Directed the market development organization for Consulting Services including the following global programs: C-level relationship marketing, portfolio development and product management, thought leadership and go-to-market content development, sales enablement, knowledge management, outbound marketing, communications, and digital marketing and social media.
Drove innovative, integrated content marketing campaigns throughout the communications and marketing lifecycle - from strategic planning, content creation, and storytelling to delivery.
Led publicity, social media, and outbound marketing team responsible for developing global integrated marketing communications strategies that raised the visibility of thought leadership.
Implemented cross-functional plans with corporate communications and marketing; partners included PR, AR, internal communications, enterprise marketing, vertical marketing, sales, and more.
Positioned thought leaders such as Cisco's Futurist through developing messaging platforms and global communications and social media programs.
Launched social media channels, video program, and created content generation strategy.
Nominated for and attended
year-long external women's
leadership program designed
for high potential
in Silicon Valley (Women Unlimited).
Developed national marketing strategy, organizational framework, and annual priorities for 300+ marketing professionals as a member of KPMG's national marketing leadership team.
Supervised western region marketing organization and developed marketing programs including brand awareness and thought leadership, relationship development, client acquisition and retention.
Created a strategic marketing plan designed to grow select markets, industries and service lines by 100% within three years; identified key performance indicators to measure success.
Led the development of area-wide market assessment; analyzed findings; determined industry go to market strategy based upon analysis.
Initiated an event series designed to create market awareness and demand generation; exceeded prior year event target attendance by 29%.
Analyzed touchpoints to measure success
of relationship development and thought leadership campaigns; increased
touch points with target audience
by 18% over previous campaign.
Directed communications, advertising, events, and corporate responsibility programs across region.
Developed the area's first strategic internal communications program, underpinned by research.
Created executive messaging for twenty leaders across multiple communications vehicles including quarterly email messages, speeches, partner calls, town hall meetings, internal website.
Transformed website from a static repository of contact information to a dynamic communications vehicle.
Partnered with market research department to create the area's first weekly competitive intelligence electronic publication that provided Partners with news briefs of competitive activity.
Wrote and designed marketing communications pieces including collateral, advertising copy, direct mail letters, internal newsletter articles, leadership speeches and internal communications.
Drafted proposals and managed RFP response effort for a portfolio of targeted organizations.
Leader at boutique high-tech public relations firm, which provides integrated public relations and marketing communications for emerging companies in the software, services, and electronics sectors.
Responsible for strategy development, brand positioning, new business development, proposal creation, and account team management.
Promoted to Vice President in less than three years; reported directly to President and CEO.
Developed high impact public relations strategies for technology organizations such as TiVo, which led to market creation and increased industry and consumer confidence.
Built communications programs that enhanced brand recognition of companies and products through high profile media placements, inclusion in industry analyst reports, and selection for speaking opportunities.
Counseled C-level clients in their communications, media relations, and analyst relations
teams and trained
staff on writing,
media pitching, and client relations.
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