Global Head Of Events Resume Example Contract Position Impact

GLOBAL HEAD OF EVENTS

Professional Summary

An organized and results-driven leader with an expertise in corporate event strategy, global event execution, and program design.

Skills

Work History

Marketing Events Lead11/2019 to Current
Contract Position - Impact – New York , NY

For the US and EMEA regions, lead and develop a high-performance event marketing team for a global SaaS organization; Engage and align with senior leadership on strategic vision for the development and operational management of events including webinars, conferences, and tradeshows
Co-Lead the planning of Impact's virtual B2B SaaS conference, Impact Growth; Make data-driven decisions leveraging Marketo and SFDC to develop a scalable online and off-line event program that generates brand awareness, net new opportunities and acceleration of the existing pipeline
Strategically execute Impact's presence at national SaaS trade shows including: Affiliate Summit; Lead Gen World; and PI Live Advanced; Oversee and execute site searches for hosted events including creating RFPs, evaluating options, providing recommendations, contract review and negotiations

Global Head Of Events 02/2019 to 07/2019
Contract Position - MakerDAO – New York, NY

Worked cross-functionally with Business Development and Marketing team leadership to build out a 2019 global events roadmap and production playbook while ensuring alignment with overarching company goals and vision; Ran the execution of large scale sponsorships and small community-focused events with an integrated marketing approach involving multiple global stakeholders
Directed the program development and logistical framework for MakerDAO's first proprietary Blockchain FinTech summit, MKRCON; Hired and worked alongside a third-party production company to co-drive the floorplan buildout and experiential elements
Developed profiatble relationships globally at key B2B FinTech conferences including Money 20/20 and Digital Money Forum at CES

Global Head of Campus Events 05/2017 to 12/2018
ConsenSys – New York, NY

Provided hands-on leadership and strategic direction as the global head of a target community; Project managed and oversaw all ConsenSys university-based events and programs across Blockchain technology communities in North America, APAC, EMEA, MENA, and LATAM
Applied market research to tailor event marketing strategies of global events resulting in an average attendance rate of 80% and a post-event engagement rate of 60%
Aligned ConsenSys in partnership with key diversity in tech leaders such as Blavity, Out in Tech, and Women Who Code through executing joint sponsorships of trade shows, meetups, and hackathons globally - including: DevCon, AfroTech, and SXSW
Forecasted and tracked team-wide budgets by region; Reported on event success metrics

Senior Event Manager12/2014 to 02/2017
Vayner Media – New York, NY

Owned the ideation, planning, and execution of multiple experiential and internal events simultaneously; Project managed brand activations as needed
Strategically executed timelines, agendas, and shot lists for production to run on schedule; Managed a master events calendar
Maximized budget efficiency through effective negotiations with venues and vendors; Created ROI analysis and post-event tracking reports to ensure future performance
Hosted weekly status calls with senior clients such as PepsiCo, Unilever, Twitter, Facebook, and Pinterest; Built and cultivated profitable client relationships
Developed and drove event marketing plans that mapped to company priorities; Identified business growth opportunities through event participation at CES, AdWeek, Cannes, and Art Basel
Exercised knowledge of new, unique and cutting-edge trends in event design

Event Producer To The CEO06/2014 to 09/2014
Contract Position - Matrix Advisors – New York, NY

Event Manager To The CSO & M.D. Of Initiative Worldwide09/2011 to 04/2014
Initiative Media / Interpublic Group – New York, NY

Owned global conference planning tied to relationship building with senior client Unilever, logistics include: extensive site research, site visits, comparative cost analysis, RSVP list management, room block management, menu selection, entertainment, décor, and client transportation
Tracked conference budgets; Consistently achieved an estimated 18% savings to the bottom-line costs through contract negotiations
Directly managed conference partners to ensure delivery against contracts and deadlines; On-site managed the execution of conferences
Increased brand awareness for clients through social activity at conferences - promoted hashtags and engaged with top influencers
Secured the attendance of media outlets and key industry guest speakers

Event Coordinator To The Account Management Team 05/2011 to 08/2011
Contract Position - Grey Global Group – New York, NY

Coordinated the logistics for domestic and international events (inclusive of Cannes Creative Festival receptions)

Event Producer To The Director Of Global Marketing 02/2011 to 05/2011
Contract Position - Lazard Asset Management – New York, NY

Education

Associate of Applied Science: Fashion Merchandising Management Fashion Institute Of Technology - New York City, NY

Resume Overview

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