Innovative executive and marketing professional experienced in high volume, multi-unit, restaurant and business operations. High energy, results oriented hands on leader. Willing to relocate.
Experience
Global Director of Brand Marketing, 04/2017 - Current Community Health System – Edwardsville, IL,
Lead and manage a team of marketing managers to oversee the marketing and branding for 400 Johnny
Rockets restaurants in 32 countries.
Create and manage the company's national advertising, strategic branding and promotional activities
including in store, print, digital, mailings, retail and website.
Develop strategic sales building marketing
initiatives in coordination with operations, purchasing, IT and outside advertising, print production, social/
digital and PR agencies.
Develop and implement annualized marketing calendar and budget.
Responsible for
both Domestic and International local and national marketing strategy.
Develop and implement annualized marketing communication that details and measures ROI on marketing
spend.
Work with agency and printer of record on all design, layout and production of all creative and
promotional materials.
Develop brand style guide and LSM toolkit to include local store marketing tools and
grand opening tools.
Develop and manage marketing fund budget including costs to related to PR, creative services, agencies,
website administration, social/digital, National POP, guest satisfaction and print production costs.
Manage online and face to face consumer intercepts to perform test surveys of the brand, products,
promotions and menu items.
Leverage vendor partnerships that provide incentive programs and sales
building tools.Manage new menu items, menu layout and limited time offers.
Manage and pursue sports and
entertainment opportunities that are the right fit for the brand.
International Director of Brand Marketing, 01/2016 - 03/2017 Johnny Rockets – City, STATE,
As International Director of Brand Marketing executes all marketing activation on a global brand level to
achieve the marketing goals set by the CMO.
High visibility position that manages processes and projects
relative to PR, print, digital and email communications for cross channel campaigns and special projects for
international market.
Create local marketing strategies to aid in finding inventive ways to connect one-to-
one with our consumers.
Development of global brand assets, in-store communication and all go-to-market
activations.
Work on a global scale to manage and execute plans that drive brand awareness, initial traffic
(trial) that stimulates buzz and loyal followers across both traditional and emerging media.
Work closely
with R&D, Supply Chain, Finance and VP of International.
Marketing Planning - Work closely with the CMO --and with critical input from franchisees--to establish
and manage annual marketing plans, across the complete marketing mix, with a focus on the global level.
Create brand strategy that is creative, impactful, practical, actionable and designed to deliver the financial
goals while remaining on budget.
Brand Management - Develop the brand's creative strategy, and work closely with the company's agencies to
bring that strategy to life with compelling, clear communication in all channels of communication (including
web and in-store, out of store)
National/Global Promotions - Responsible for executing the company's annual promotion calendar,
including designing and activating specific promotional campaigns that drive traffic and support overall
brand and product messaging
In-store execution -Strong focus on creating, updating and managing all communication touch-points at a
store level (signage, menu, packaging, uniforms etc.).
Work closely with external production vendors and
Operations team to ensure that all communication items are delivered on time, at the best price and with clear
instruction for execution from store teams.
Director of Marketing, 10/2013 - 01/2016 Johnny Rockets – City, STATE,
Direct and coordinate the marketing of the Johnny Rockets Brand:
Lead and manage a team of field marketing managers that work with both corporate and franchised locations.
Plan and oversee the Company's national advertising, strategic branding and promotional activities including
in store, print, digital, mailings, retail and website.
Develop strategic sales building marketing initiatives
in coordination with operations, purchasing, IT and outside advertising, print production, social/digital and
PR agencies.
Develop and implement annualized marketing calendar and budget.
Responsible for both
Domestic and International local and national marketing strategy.
Develop and implement annualized marketing communication that details and measures ROI on marketing
spend.
Work with agency and printer of record on all design, layout and production of all creative and
promotional materials.
Develop brand style guide and LSM toolkit to include local store marketing tools and
grand opening tools.
Develop and manage marketing fund budget including costs to related to PR, creative services, agencies,
website administration, social/digital, National POP, guest satisfaction and print production costs.
Manage online and face to face consumer intercepts to perform test surveys of the brand, products,
promotions and menu items.
Leverage vendor partnerships that provide incentive programs and sales
building tools.Manage new menu items, menu layout and limited time offers.
Manage and pursue sports and
entertainment opportunities that are the right fit for the brand.
Education and Training
Bachelor of Applied Science (B.A.Sc.): Business Administration and Management, General, Expected in - Cal State Fullerton - , GPA: Business Administration and Management, General
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