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global director of brand marketing resume example with 7+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Summary

Innovative executive and marketing professional experienced in high volume, multi-unit, restaurant and business operations.  High energy, results oriented hands on leader.  Willing to relocate.

Experience
04/2017 to Current
Global Director of Brand Marketing Community Health System Edwardsville, IL,
  • Lead and manage a team of marketing managers to oversee the marketing and branding for 400 Johnny Rockets restaurants in 32 countries.
  • Create and manage the company's national advertising, strategic branding and promotional activities including in store, print, digital, mailings, retail and website.
  • Develop strategic sales building marketing initiatives in coordination with operations, purchasing, IT and outside advertising, print production, social/ digital and PR agencies.
  • Develop and implement annualized marketing calendar and budget.
  • Responsible for both Domestic and International local and national marketing strategy.
  • Develop and implement annualized marketing communication that details and measures ROI on marketing spend.
  • Work with agency and printer of record on all design, layout and production of all creative and promotional materials.
  • Develop brand style guide and LSM toolkit to include local store marketing tools and grand opening tools.
  • Develop and manage marketing fund budget including costs to related to PR, creative services, agencies, website administration, social/digital, National POP, guest satisfaction and print production costs.
  • Manage online and face to face consumer intercepts to perform test surveys of the brand, products, promotions and menu items.
  • Leverage vendor partnerships that provide incentive programs and sales building tools.Manage new menu items, menu layout and limited time offers.
  • Manage and pursue sports and entertainment opportunities that are the right fit for the brand.
01/2016 to 03/2017
International Director of Brand Marketing Johnny Rockets City, STATE,
  • As International Director of Brand Marketing executes all marketing activation on a global brand level to achieve the marketing goals set by the CMO.
  • High visibility position that manages processes and projects relative to PR, print, digital and email communications for cross channel campaigns and special projects for international market.
  • Create local marketing strategies to aid in finding inventive ways to connect one-to- one with our consumers.
  • Development of global brand assets, in-store communication and all go-to-market activations.
  • Work on a global scale to manage and execute plans that drive brand awareness, initial traffic (trial) that stimulates buzz and loyal followers across both traditional and emerging media.
  • Work closely with R&D, Supply Chain, Finance and VP of International.
  • Marketing Planning - Work closely with the CMO --and with critical input from franchisees--to establish and manage annual marketing plans, across the complete marketing mix, with a focus on the global level.
  • Create brand strategy that is creative, impactful, practical, actionable and designed to deliver the financial goals while remaining on budget.
  • Brand Management - Develop the brand's creative strategy, and work closely with the company's agencies to bring that strategy to life with compelling, clear communication in all channels of communication (including web and in-store, out of store) National/Global Promotions - Responsible for executing the company's annual promotion calendar, including designing and activating specific promotional campaigns that drive traffic and support overall brand and product messaging In-store execution -Strong focus on creating, updating and managing all communication touch-points at a store level (signage, menu, packaging, uniforms etc.).
  • Work closely with external production vendors and Operations team to ensure that all communication items are delivered on time, at the best price and with clear instruction for execution from store teams.
10/2013 to 01/2016
Director of Marketing Johnny Rockets City, STATE,
  • Direct and coordinate the marketing of the Johnny Rockets Brand: Lead and manage a team of field marketing managers that work with both corporate and franchised locations.
  • Plan and oversee the Company's national advertising, strategic branding and promotional activities including in store, print, digital, mailings, retail and website.
  • Develop strategic sales building marketing initiatives in coordination with operations, purchasing, IT and outside advertising, print production, social/digital and PR agencies.
  • Develop and implement annualized marketing calendar and budget.
  • Responsible for both Domestic and International local and national marketing strategy.
  • Develop and implement annualized marketing communication that details and measures ROI on marketing spend.
  • Work with agency and printer of record on all design, layout and production of all creative and promotional materials.
  • Develop brand style guide and LSM toolkit to include local store marketing tools and grand opening tools.
  • Develop and manage marketing fund budget including costs to related to PR, creative services, agencies, website administration, social/digital, National POP, guest satisfaction and print production costs.
  • Manage online and face to face consumer intercepts to perform test surveys of the brand, products, promotions and menu items.
  • Leverage vendor partnerships that provide incentive programs and sales building tools.Manage new menu items, menu layout and limited time offers.
  • Manage and pursue sports and entertainment opportunities that are the right fit for the brand.
Education and Training
Expected in to to
Bachelor of Applied Science (B.A.Sc.): Business Administration and Management, General
Cal State Fullerton - ,
GPA:
Business Administration and Management, General
Skills

Leadership, market analysis, market growth, marketing budget, accounting, advertising, agency management, brand strategy, creative strategy, legal, marketing strategy, public relations, print production, promotional materials, purchasing, radio, TV, retail, supply chain, R & D testing, website development, contract negotiations, partnership marketing

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Resume Overview

School Attended

  • Cal State Fullerton

Job Titles Held:

  • Global Director of Brand Marketing
  • International Director of Brand Marketing
  • Director of Marketing

Degrees

  • Bachelor of Applied Science (B.A.Sc.)

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