global brand licensing manager resume example with 20+ years of experience

(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Professional Summary

Versatile, results-oriented branding professional with strong marketing qualifications and success driving revenue growth and brand visibility globally. Experience defining and executing business strategies to achieve corporate goals. Acuity spans marketing, branding, licensing, and communications. Keen business instinct and negotiation skills backed by an MBA in Marketing. Top work ethic and integrity.

  • Business development
  • Competitive and strategic planning
  • Budgeting and forecasting
  • Brand positioning/messaging
  • Revenue generation strategies
  • Brand Management
  • Trademark Licensing
  • Agency Management
  • Contract Negotiation
  • Project Management
University of Delaware Newark, DE Expected in 2010 MBA : Marketing - GPA :
Penn State University University Park, PA Expected in 1998 Bachelor of Arts : Journalism - GPA :
Widener University School of Law Wilmington, DE Expected in 2004 Paralegal Certification : - GPA :
Work History
Chenega Corporation - Global Brand Licensing Manager
Moreno Valley, CA, 04/2011 - Current
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Initiated market research studies and analyzed findings.
  • Completed quarterly forecasting and monthly financial reviews.
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Analyzed third-party data and investigated new growth opportunities.
  • Coordinated and participated in promotional activities and trade shows.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.
  • Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
  • Traveled nationally and internationally to meet with customers and deliver clear company messages.
  • Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
DuPont - Senior Paralegal
City, STATE, 10/2007 - 04/2011
  • Supported business clients in Corporate Marketing & Sales, Commercial Sales, Hospitality, and Sourcing & Logistics.
  • Assisted in legal review of advertisement and promotional materials, contracts, antitrust issues, and product claims.
  • Demonstrated attention to detail and exceptional organizational and problem-solving skills in conducting research and analysis, making quick key decisions, resolving conflicts, negotiating, mediating, and multi-tasking in high-volume, results-driven environment.
  • Member of Communications Team.
  • Executed pro bono initiative, working with team and marketing/PR firm on brand development.
  • Developed and implemented Six Sigma project that improved processes and educated buyers prior to entering into a consignment arrangement, ensuring the cost savings benefit.
  • Coordinated and enhanced legal monthly training, educating 150 global Sourcing & Logistics buyers on timely legal issues; presented on topics as needed.
  • Collaborated extensively across divisions, providing legal review support on ad/promotional materials and Corporate Marketing & Sales presentations. 
Comcast Corporation - Corporate Paralegal/ Paralegal Assistant
City, STATE, 2004 - 10/2007

Oversaw 200+ Delaware Holding Companies.

Communicated cross-functionally with various departments and with main legal department in Philadelphia.

  • Continuously exceeded corporate standard for productivity, resourcefulness, and accountability.
  • Supervised, trained, and mentored one paralegal assistant.
  • Turned around disorganized records system, creating new organizational systems and procedures that ensured critical material was easily accessible at all time.
  • Ensured 100% compliance of holding companies through accurate completion of state/federal filings.
  • Organized quarterly and annual DHC Board of Directors meetings; created collateral and took minutes.
  • Supported accounting functions, preparing spreadsheets for Tax, Treasury, and Accounting; filed annual tax and franchise reports.
Tommy Hilfiger Licensing, Inc. - Brand Licensing Associate
City, STATE, 09/1998 - 2004
  • Monitored 25 licensee accounts, ensuring licensees’ compliance with the contractual provisions of their licensing agreements.
  • Worked closely and communicated directly with licensees.
  • Collaborated with the brand licensing group, legal, and finance departments in the corporate office.
  • Provided accounting support to ensure all sales were reported and licensees were in compliance.
  • Analyzed and reviewed quarterly/annual sales reports. Prepared quarterly general ledger entries to accrue for royalty and advertising.
  • Reconciled royalty accrual accounts.
  • Improved organizational process for monitoring licensees' compliance with contractual issues.
  • Nurtured and maintained successful working relationships with financial officers at licensees, facilitating timely and accurate royalty/advertising payments and ensuring overall compliance.

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Resume Overview

School Attended

  • University of Delaware
  • Penn State University
  • Widener University School of Law

Job Titles Held:

  • Global Brand Licensing Manager
  • Senior Paralegal
  • Corporate Paralegal/ Paralegal Assistant
  • Brand Licensing Associate


  • MBA
  • Bachelor of Arts
  • Paralegal Certification

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