Field Marketing Representative Resume Example
A results-driven, sought-after field marketing expert, specializing in apparel and shoes across multiple verticals in Southern California. Known for building top brands, managing multiple projects with increased results for partner retailers, passion for meaningful customer relationships, sales rep support for training and product knowledge, creative visual merchandiser, development of new strategies for brand growth, as well as extensive experience working and managing large highly attended events. Fashion designer and ultimate passion to work for a company looking for a creative who has invaluable insights from being in the field with consumers for years and really knowing what will sell. Team player with strong communication and presentation skills, extremely personable and professional appearance. Proud Accomplishments. + 8+ years in merchandising, retail and field marketing in active sports industry, with top brands. + Merchandising, sales, product strategy, and field marketing the last 4 years for adidas throughout Los Angeles and Orange County. + Awarded "Top adidas Field Agent" out of 300+ agents across the U.S. Consistent achieving top tier bonus. + Selected to oversee the Running Specialty accounts, communications & relay insights back to the Running Business Unit.
Knowledgeable Pilates Instructor well-versed in teaching classes, maintaining facilities and relating to students of all backgrounds. Familiar with health and wellness strategies extending beyond classroom environment.
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- Adidas shut down Field Marketing Team Division due to Corona Virus) | ADIDAS FIELD MARKETING (Merchandising, Marketing, and Product Expert)
- Partnering with accounts to promote adidas through merchandising, marketing, and product trainings
- Helped achieved increased sales, customer training improvement & satisfaction
- Oversees merchandising and executing brand standards for all accounts and reports daily to HQ
- Manage and work adidas events and activations throughout Southern California to gain consumer pulse for the brand
- Analyzing competitive brands in market and relating insights to adidas product development team for future strategies
- Working directly with adidas accounts as a product expert in monthly trainings to increase customer experience and sales
- Directly responsible for 30 stores across Orange County and Los Angeles
- Daily executing any inventory or product issues to HQ that hinders sales
- Eyes and ears for brand
- Directly working with retail accounts on product launches and how to properly display new product for maximum sales
- Facilitate new ideas for product launches and how to tell the story in retail
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics for (adidas products)
- Conferred with existing and potential customers to assess requirements and propose optimal Sales and Training, Visual Merchandising solutions
- Serviced existing accounts on regular basis to maximize revenue
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities
- Initiated effective sales techniques and drove product sales
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients
- Pilates Instructor for 24HourFitness
- Promote fitness class to increase gyms memberships
- Maintained cleanliness of group fitness room, mirrors, floor and fitness equipment
- Motivated clients to achieve their personal fitness goals through developing and modifying routines
- Attended continuing education classes to maintain current knowledge
- Lead Visual Merchandiser, sales, as well as assisting in outfitting for photo-shoots/sponsored athletes
- Running shoe product tester, providing precise feedback in the shoe's construction and quality to Footwear Product Development team
- Created interior displays to promote products in alignment with corporate sales objectives
- Enhanced overall store appearance by applying careful consideration to product and display locations
- Prepared interesting and innovative visual displays to grab customer interest and promote sales
- Updated pricing and signage to complete product displays and educate customers
- Promoted seasonal products and trends to move stock and prepare for incoming inventory
- Maintained excellent attendance record, consistently arriving to work on time
- Worked with managers and advertising directors to optimize promotions
- Completed seasonal windows, dressed mannequins and arranged in-store displays to showcase available products
Named to the President's Honor List 3 times, GPA: 3.5, Ran Cross-Country &Track (Boston Marathon)
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Resume Overview
School Attended
- California State University
Job Titles Held:
- Field Marketing Representative
- Pilates Instructor
- Visual Merchandiser
Degrees
- Bachelor of Arts : Fashion Design
