Performance-driven team builder looking to secure a permanent local role as Marketing Manager.
Field Marketing Manager, 11/2017 to CurrentIgnition Inc./Newbridge Marketing Group - Atlanta, Dallas, Los Angeles, GA, TX, CA
Studied consumer behavior in 13 states, understanding why people make consumer decisions, then trained entrepreneurs on my findings
Scouted and booked meeting spaces to conduct seminars, planned the logistics with equipment to use for trainings, troubleshooting issues that prevented proper meeting flow
Conducted training seminars every week in areas of leadership, networking, and mentorship
Tested communication of brand messaging as an Emcee (attendances of over 10,000 people per event)
Drove, maintained, set up events with customized commercial vehicles (RV, SUV - Trailers, Dually - Trailers, Box Trucks)
Grew engagement on social media accounts from 1% to 33% in 3 months
Broadcasted live with Facebook Live, Instagram Live, Twitch for local business owners and artists (30% sales increase)
Collaborated with social media influencers to increase brand awareness with content
Partnered with Nike to help high school football players gain visibility to colleges (5,000 participants) by highlight videos
Ran classes on effectively using Instagram to reach a bigger audience (attendance sizes from 10 - 30 people)
Created landing pages to help local small businesses increase quality leads (10% converted to leads).
Orchestrated launch for 10 new products to expand market share and generate $150,000 in revenue.
Provided research and development on health, technology, lifestyle products to showcase benefits and retain customers.
Marketing Manager, 01/2016 to 11/2017Step Logic INC - Atlanta, GA
Transitioned from traveling in the field to a permanent role
Built and trained the marketing team and culture from scratch, without any guidance
Created strategies to help Fortune 500 brands (AT&T, T-Mobile, Samsung, Apple, Nike) increase brand awareness (1,000 impressions) and qualified leads (20% conversion) through Trade Shows and promotional events
Communicated with the team through Slack and utilized Podio for project management
Led status meetings weekly with oral presentations, using Power Point slides through Zoom video conferencing
Designed marketing materials from printable displays (cards, pull up banners, step and repeats, giveaways) and produced them internally
Built landing pages with Wordpress to increase leads for potential clients (10 new qualified leads per week)
Measured metrics with Google Analytics and social media posts through Hootsuite and Sprout Social
Built web presence using Wix and Squarespace
Help start and grow their social media presence (Twitter and Facebook).
Compiled product, market and customer data to forecast accurate sales and profit projections.
Consulted with product development teams to enhance products based on customer data.
Tour Marketing Manager, 01/2011 to 01/2016Hadley Media - San Diego, CA
Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
Drove over 200,000 miles across 40 states ($1 million custom built marketing vehicles) to execute campaigns to increase brand awareness
Gathered leads at Trade Shows (15% converted to qualified leads)
Encouraged consumers to visit the event space by emceeing with no script
Gave oral and digital presentations to recap events executed (feedback from consumers and leads captured)
Ran the brand's social media accounts (Instagram, Facebook, Twitter) to update consumers with upcoming events, promotions for coming to the events and increase loyalty
Trained and led contracted staff (10 - 20 brand ambassadors).
Marketing Specialist, 05/2002 to 12/2010JK International - Atlanta, GA
Started my own company in high school through college to gain experience and learn how to market to businesses
Created and gave oral presentations to audiences ranging from 100 to 10,000 attendees, using Power Point and videos
Created a campaign for apartment complexes to increase their occupancy (10% increase)
Implemented strategies for a national hotel brand to increase gift shop sales (15% increase).
Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.