Livecareer-Resume
Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Professional Summary
Performance-driven team builder looking to secure a permanent local role as Marketing Manager.
Skills
  • Oral & Digital Landing Pages Event & Print Photoshop, InDesign, Illustrator
  • Presentations, (10% Qualified Leads) Promotions
  • Power Point
  • Wordpress
  • Project Management DOT Medical Card, Independent Thinker, Twitter
  • Podio Truck/Trailer, Sprinter Sprout Social, Instagram
  • Van, Box Truck, RV Google Analytics Facebook
  • Banners
  • Content writing
  • Client relations
  • Google Analytics
  • Leadership
  • Logistics
  • Marketing materials
  • Messaging
  • Networking
  • Project Management
  • Trade Shows
  • Troubleshooting
  • Video conferencing
  • Budgeting and Allocation 
  • Market Positioning
  • Public and Media Relations
  • Equipment maintenance
  • Customer assistance
  • Customer needs assessment
  • Brand building
  • Training and presentations
  • Heavy lifting
Work History
Field Marketing Manager, 11/2017 to Current
Workday, Inc.Home Office, IL,
  • Studied consumer behavior in 13 states, understanding why people make consumer decisions, then trained entrepreneurs on my findings
  • Scouted and booked meeting spaces to conduct seminars, planned the logistics with equipment to use for trainings, troubleshooting issues that prevented proper meeting flow
  • Conducted training seminars every week in areas of leadership, networking, and mentorship
  • Tested communication of brand messaging as an Emcee (attendances of over 10,000 people per event)
  • Drove, maintained, set up events with customized commercial vehicles (RV, SUV - Trailers, Dually - Trailers, Box Trucks)
  • Grew engagement on social media accounts from 1% to 33% in 3 months
  • Broadcasted live with Facebook Live, Instagram Live, Twitch for local business owners and artists (30% sales increase)
  • Collaborated with social media influencers to increase brand awareness with content
  • Partnered with Nike to help high school football players gain visibility to colleges (5,000 participants) by highlight videos
  • Ran classes on effectively using Instagram to reach a bigger audience (attendance sizes from 10 - 30 people)
  • Created landing pages to help local small businesses increase quality leads (10% converted to leads).
  • Orchestrated launch for 10 new products to expand market share and generate $150,000 in revenue.
  • Provided research and development on health, technology, lifestyle products to showcase benefits and retain customers.
Marketing Manager, 01/2016 to 11/2017
AdoramaSalt Lake City, UT,
  • Transitioned from traveling in the field to a permanent role
  • Built and trained the marketing team and culture from scratch, without any guidance
  • Created strategies to help Fortune 500 brands (AT&T, T-Mobile, Samsung, Apple, Nike) increase brand awareness (1,000 impressions) and qualified leads (20% conversion) through Trade Shows and promotional events
  • Communicated with the team through Slack and utilized Podio for project management
  • Led status meetings weekly with oral presentations, using Power Point slides through Zoom video conferencing
  • Designed marketing materials from printable displays (cards, pull up banners, step and repeats, giveaways) and produced them internally
  • Built landing pages with Wordpress to increase leads for potential clients (10 new qualified leads per week)
  • Measured metrics with Google Analytics and social media posts through Hootsuite and Sprout Social
  • Built web presence using Wix and Squarespace
  • Help start and grow their social media presence (Twitter and Facebook).
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Consulted with product development teams to enhance products based on customer data.
Tour Marketing Manager, 01/2011 to 01/2016
World Fuel Services CorporationSan Jose, CA,
  • Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
  • Drove over 200,000 miles across 40 states ($1 million custom built marketing vehicles) to execute campaigns to increase brand awareness
  • Gathered leads at Trade Shows (15% converted to qualified leads)
  • Encouraged consumers to visit the event space by emceeing with no script
  • Gave oral and digital presentations to recap events executed (feedback from consumers and leads captured)
  • Ran the brand's social media accounts (Instagram, Facebook, Twitter) to update consumers with upcoming events, promotions for coming to the events and increase loyalty
  • Trained and led contracted staff (10 - 20 brand ambassadors).
Marketing Specialist, 05/2002 to 12/2010
JK InternationalCity, STATE,
  • Started my own company in high school through college to gain experience and learn how to market to businesses
  • Created and gave oral presentations to audiences ranging from 100 to 10,000 attendees, using Power Point and videos
  • Created a campaign for apartment complexes to increase their occupancy (10% increase)
  • Implemented strategies for a national hotel brand to increase gift shop sales (15% increase).
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
Education
Bachelor of Science: Business Administration, Expected in
Augusta State University - Augusta, GA
GPA:

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School Attended

  • Augusta State University

Job Titles Held:

  • Field Marketing Manager
  • Marketing Manager
  • Tour Marketing Manager
  • Marketing Specialist

Degrees

  • Bachelor of Science

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