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Field Marketing Manager resume example with 13+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Work History
Field Marketing Manager, 06/2016 to Current
Workday, Inc.Brentwood, TN,
  • Responsible for executing the Red Bull marketing strategy through athlete marketing, culture marketing, consumer collecting and opinion leader development
  • Managed North Texas consumer collecting program: 3 Field Marketing Specialists, 460,000+ consumers sampled, 4 collegiate activations
  • Developed and executed localized field plans for two branded Red Bull properties: Flying Bach & Neymar Jr's Five
  • Collaborated with local and regional team to develop 2017 Dallas/Fort Worth Hispanic plan
Field Marketing Manager, 02/2014 to 06/2016
Workday, Inc.Incline Village, NV,
  • Responsible for executing the Red Bull marketing strategy through athlete marketing, culture marketing, consumer collecting and opinion leader development
  • Aligned with consumer collecting team to drive market trial: 150,000+ consumers reached, 85 collegiate activations, 3 small fire events
  • Developed and executed two athlete projects, with support from Red Bull Media House team
  • Built local community relationships across market, securing Red Bull Flugtag Louisville for 2016
  • Executed Red Bull Trail Daze in 2015: 200 participants, 50,000 digital impressions
  • Facilitated three sales support initiatives throughout territory: 78% N&IF, share gap gain of .4% 
Field Marketing Specialist, 10/2009 to 01/2014
Rockwell Automation, Inc.Chelmsford, MA,
  • Drove local Collegiate marketing strategy on 3 campuses in Dallas: Southern Methodist University, University of North Texas and University of Texas - Dallas
  • Created effective, tailored consumer collecting plans, impacting 250,000+ consumers per year
  • Collaborated with sales team to leverage marketing initiatives within On and Off Premise sales channels
  • Supported local marketing efforts around Red Bull branded events including: Red Bull Flugtag, Red Bull Soapbox, Red Bull Thre3style
  • Identified and developed local relationships within key playgrounds in Dallas market. 
Admissions Counselor, 10/2007 to 10/2009
Bethel Church Of ReddingRedding, CA,
  • Coordinated University marketing and recruiting efforts in 4 states for prospective students, resulting in 16% increase in applications received
  • Actively created fresh ways to market the University to high school students in an effort to increase enrollment
  • Identified key high-school and community staff, while developing local relationships
  • Planned, developed and executed impactful recruiting events for prospective students
  • Organized and directed yearly recruitment plan, assigned territories for admissions staff 
Education
Bachelor of Science: Journalism, Public Relations, Expected in 2007
Oklahoma State University - Stillwater, OK
GPA:

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Resume Overview

School Attended

  • Oklahoma State University

Job Titles Held:

  • Field Marketing Manager
  • Field Marketing Manager
  • Field Marketing Specialist
  • Admissions Counselor

Degrees

  • Bachelor of Science

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