Field Marketing Manager resume example with 13+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
Work History
Field Marketing Manager, 06/2016 to Current Workday, Inc. – Brentwood, TN,
Responsible for executing the Red Bull marketing strategy through athlete marketing, culture marketing,
consumer collecting and opinion leader development
Managed North Texas consumer collecting program: 3 Field Marketing Specialists, 460,000+ consumers sampled, 4 collegiate activations
Developed and executed localized field plans for two branded Red Bull properties: Flying Bach & Neymar Jr's Five
Collaborated with local and regional team to develop 2017 Dallas/Fort Worth Hispanic plan
Field Marketing Manager, 02/2014 to 06/2016 Workday, Inc. – Incline Village, NV,
Responsible for executing
the Red Bull marketing strategy through athlete marketing, culture marketing,
consumer collecting and opinion leader development
Aligned with consumer collecting team to drive
market trial: 150,000+ consumers reached, 85 collegiate
activations, 3 small fire events
Developed and executed two
athlete projects, with support from Red Bull Media House team
Built local community relationships across
market, securing Red Bull Flugtag Louisville for 2016
Executed Red Bull Trail Daze in 2015: 200 participants, 50,000 digital
impressions
Facilitated three sales support initiatives throughout territory:
78% N&IF, share gap gain of .4%
Field Marketing Specialist, 10/2009 to 01/2014 Rockwell Automation, Inc. – Chelmsford, MA,
Drove local Collegiate marketing strategy on
3 campuses in Dallas: Southern Methodist University, University of
North Texas and
University of Texas - Dallas
Created effective,
tailored consumer collecting plans, impacting 250,000+ consumers per year
Collaborated with sales team to leverage
marketing initiatives within On and Off Premise sales channels
Supported local marketing efforts around Red
Bull branded events including: Red Bull Flugtag, Red Bull
Soapbox, Red Bull
Thre3style
Identified and developed
local relationships within key playgrounds in Dallas market.
Admissions Counselor, 10/2007 to 10/2009 Bethel Church Of Redding – Redding, CA,
Coordinated University
marketing and recruiting efforts in 4 states for prospective students,
resulting in 16%
increase in applications received
Actively created fresh
ways to market the University to high school students in an effort to increase
enrollment
Identified key high-school and community staff, while developing
local relationships
Planned, developed and executed impactful
recruiting events for prospective students
Organized and directed yearly recruitment
plan, assigned territories for admissions staff
Education
Bachelor of Science: Journalism, Public Relations, Expected in 2007 Oklahoma State University - Stillwater, OK GPA:
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