Manage multiple YOY marketing campaigns for an array of clients in various industries.
Manage large community events for various clients including new restaurant grand openings, charity walks, chamber mixers, and bridal shows serving hundreds of participants.
Integrate social learnings to sales and project managers for increased efficiency.
Coordinate the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts.
Monitor all corporate social media accounts and websites to ensure positive online presence.
Track and analyze social and web data to choreograph and optimize targeted social campaigns.
Create effective content strategy with high engagement and user retention rate.
Planned and managed budgets in excess of $15,000 per event.
Took on the role of pushing companywide marketing strategies into the community.
Coordinated and executed email blasts with successful redemption rates generating over $1,000 in sales.
Developed and implemented customer service training concepts and policies.
Designed sales and marketing collateral, and user documentation for print and online sales teams.
Coordinated all employee events, community involvement events, press releases, and marketing campaigns generating 100's of new registered email club users.
Conducted qualitative and quantitative research to help guide new creative efforts for digital advertising products.
Promoted the CPK "Pizza Dough" loyalty program while assisting co-workers in understanding Paytronix functionality.
Coordinated and executed quarterly campaigns for 47 restaurants in 10 states.
Managed social media for multiple properties and provided promotional advertisements as needed.
Planned, organized, and implemented local store marketing strategies resulting in annual revenue increase for locations with specific sales challenges in different revenue segments.
Built relationships between the online marketing team, graphic designers, brand development, customer service, and legal counsel.
Coordinated and completed bulk mailings containing marketing and promotional materials.
Conducted research to assess market share, competition and gain insight into customer opinions.
Created and built a strong online presence, implementing social media SEO tactics.
Set the scope, implementation, management & review of marketing campaigns.
Proofread and helped in the execution of all FSI, FSCI, ADVO, digital and ROP ads.
Developed and nurtured all interns to enhance their skills and professional value.
Produced and processed fundraiser flyers and requests for over 100 large casual dining Digital Marketing restaurants.
Carried out effective research & intelligence into competitor products & other trends.
Improved business development activities through brain-storming sessions & focus groups.
Developed partnerships & relationships with third parties to meet strategic objectives.
Made sure that campaigns run to deadline and on budget.
Reported to senior managers on the effectiveness of strategies/campaigns.
Worked closely with the brand, digital media, and local store manager to help develop and enhance my professional marketing expertise.
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