Rare balance of business leadership and creative bent drive results leading to client action. Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.
Social media engagement
Budget development and management
Creative and innovative
Online and mobile consumer marketing tools
Online and mobile consumer marketing tools
Social media expert
Story development and brand management
Strong time management
Multivariate testing knowledge
Product marketing specialist
Thought leadership content development
Product lifecycle management
Marketing plan development
Executive Vice President01/2007 to 01/2014 Customer Feedback Systems – Dallas,
CFS is a leading global provider of real time customer feedback systems.
Responsible for revenue growth from $1MM to 8MM in last 4 years Responsibilities include customer requirements discovery, RFPs, Proof of Concept development, product demonstrations, integration and security presentations Strategized with Account Executives to create and execute account plans comprising technology, competition, internal resource allocation, and partner solutions Created business and marketing strategies to successfully integrate and launch 12 new product solutions over 4-year period - all achieving immediate and profitable national market success Business Development: Targeted, penetrated, and grew business - Air France, Cedars-Sinai Medical Center, City and County of San Francisco Department of Health Exceeded revenue goals, service targets, and overall company growth and optimization Integrated digital strategy to engage target consumers through digital media igniting brand recognition Exceled at partnering with all business operations to significantly increase the company's footprint Worked with EMC Account Managers to create and execute account pursuit strategy including technology, competition, and internal resource allocation Demonstrated responsiveness to changing budgets and staffing by designing and owning development of new website and blog, which immediately increased leads and new business Successfully hired and trained staff resulting in <4.5% turnover="" (due="" to="" keen="" ability="" to="" read="" people)="" please="" visit:="" http://www.cfs-northamerica.com="" and="">4.5%>
Vice President01/2003 to 01/2007 Al Coker & Associates – Dallas,
Multi-discipline real estate consulting firm with services aimed at high- density residential projects.
Sales & Marketing Generated breakthrough idea, earning National Marketing Award, for planning and executing road trip for first-time homebuyers contributing to 26 new home sales in one day.
Responsible for marketing, selling, and managing an $82.0MM mid-rise condominium development Personally pre-sold 28 units site unseen valued at $9.8MM Sold 86 new homes in multi-faceted real estate development in revenues in excess of $13.9MM From 2003 to 2007 sold at least three properties per month (vs.
industry average one property per month).
Created and storyboarded imaginative animation video to broaden consumer reach into youth markets Achieved 97% capture rate for in-house lending company Managed seven agent sales staff with two office assistants Liaised between the developer and real estate broker for profitable and effective business relationship Negotiated and closed numerous complex sales in both English and Spanish.
Senior Account Manager & Team Lead01/1999 to 01/2002 I2 Technologies – San Francisco,
Supply chain management software and services company Achieved 154% of FY 2000 sales quota; named "i2 Business Development Rep of Q2-00" Sold e-business solutions and negotiated complex license agreements with multiple revenue-sharing models Oversaw and approved the implementation of innovative business development and sales strategies by leveraging product and service offerings in company's horizontal and vertical markets Developed creative concepts that meet brand objectives and were executable Prepared presentation materials and other client deliverables, and maintained editorial eye to ensure all client-facing creative concepts follow guidelines and effectively meet the marketer's objectives Attended over 100 hours of i2 training.
Territory Manager; Senior Pre Sales manager01/1998 to 01/1999 PFSweb – Dallas,
PFSweb is a global eCommerce solutions provider that enables branded shopping experience across all channels Sold $520K e-commerce solutions.
Executed strategic territory plan leveraging partners, consultants, hardware vendors and systems integrators.
Customer facing role with extensive experience in a range of business intelligence, customer relationship management and cross channel campaign management solutions.
Negotiated contracts, enterprise agreements, and network licenses.
Account Manager01/1997 to 01/1998 Daisytek International – Dallas,
Dallas-based distributor of computer and automation supplies Sold $14.5MM computer supplies; managed 250 resale accounts, including Boise Cascade, Office Max, Office Depot, Staples.
Multiple international accounts utilizing Spanish as my second language.
Managed multiple sales cycles from start to finish for delivery of customized business solutions to clients on highly complex projects.
Bachelor of Arts: SociologyUniversity of Texas
Bachelor of Arts: SpanishForester Instituto de Espanol
- San Jose Spanish
.net, animation, automation, budgets, business development, business intelligence, business operations, business solutions, com, hardware, Concept development, consulting, contracts, customer relationship management, client, clients, delivery, Department of Health, designing, e-commerce, eCommerce, e-business, editorial, English, http, managing, marketing strategies, marketing, market, materials, Max, Office, 97, 2000, enterprise, network, optimization, developer, presentations, read, real estate, real time, selling, Sales, San, fluent in Spanish, Spanish, staffing, strategy, strategic, Supply chain management, video, website
HIA- Titusville, FL, Private & Commercial Helicopter Pilot License, 2003
Texas Teacher Certificate- Dallas, TX, Elementary, 1997
The 9th Day of Hell on Shrader Street- http://blog.the9thdayofhellonshraderstreet.com - Fiction Novel, 2013