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executive director marketing resume example with 18+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
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Summary

Strategic marketing leader with 20+ years of medical therapeutics, aesthetics, and device experience. Depth and breadth of experience in building teams and brands, launching products (8), HCP and consumer marketing, PR and influencer marketing, Media planning, team hiring and development, data analytics, and strategic brand management. Passion for and excellence in people management, culture building, and setting , achieving and exceeding financial forecasts.

Skills
  • Marketing Strategies
  • Product Launches
  • Strategic Planning and Execution
  • Change and Growth Management
  • Data and Trend Forecasting
  • Complex Problem Solving
  • Marketing Analytics & KPI Development
  • PR, Media, Social & Digital Expertise
  • Leadership and People Development
  • Integrity and Transparency
  • Budgeting, Forecasting & Financial Management
  • Compliance and Regulations
Experience
Executive Director, Marketing, 09/2018 - 02/2023
Replimune Group, Inc. Framingham, MA,
  • Head of marketing for aesthetic business unit focused on launch of Qwo, the first FDA approved cellulite injectable for women
  • Developed strategic platforms for new business unit and novel buy & bill aesthetic treatment; strategies laid strong foundation with dermatologists, plastic surgeons and key associations leading to successful product launch that exceeded financial launch expectations
  • Hired and trained entire sales and marketing teams (~90 people), onboarded 6 agencies of record, and assisted with development of financial forecast and budget, policies, and analytical framework to support new business unit
  • Integrated product into body contouring business model in 2K+ HCP practices year 1 exceeding sales forecast
  • Worked alongside HCPs to launch PR Media campaigns utilizing brand ambassadors and nano influencers; hosted high profile media events with HCPs in key US cities elevating awareness, engagement, and interest
  • Equipped salesforce with best-in-class content based on creatively aligned award-winning HCP and consumer campaigns (branded and unbranded) as well as novel promotional and educational programs and platforms to effectively deliver value to customers: received multiple industry awards and recognition
  • Consistently worked with clinical advisors to optimize marketing collateral which improved practice integration and overall patient experience
  • P&L responsibility with effective restatement of product forecast, labor allocations and brand A&P budget because of changing market conditions and COVID 19 pandemic
  • Commercial lead on Strategic Life Cycle Planning team, Core TA team (all functions), and Aesthetic Cross Functional Leadership Team demonstrating ability and effectiveness to partner with cross functional leaders
Marketing Director, CVMD, 02/2017 - 08/2018
Leslie's Pool Supplies (Dba) Fort Wayne, IN,
  • Head of consumer marketing leading team in development of innovative portfolio and brand strategies and proven tactical plans to deliver strong business results for 7 diabetes and cardiovascular medicines
  • Consumer lead on Cardiovascular and Metabolic cross functional leadership teams responsible for setting business unit and brand priorities, aligning on key performance metrics and delivering strong growth for key products
  • Spearheaded creation and evolution of 3 award-winning multi-channel consumer campaigns across CVMD franchise (including first celebrity PR spokesperson campaign) driving significant growth and TRx impact (AZ CEO Award Winner for Brilinta)
  • Consistent demonstration of effective and integrated strategies and campaigns in highly competitive marketplaces; strong returns led to increased consumer channel investment for all key CVMD brands (’17, ’18)
Marketing Director, Diabetes, 02/2014 - 01/2016
Cox Auto Inc South Bend, IN,
  • Head of consumer marketing for entire AZ oral diabetes portfolio with secondary focus on HCP initiatives to support field engagement and execution
  • Built strategic platform for consumer launch of 5 new diabetes products in the DPP4, SGLT2, and GLP-1 classes including development of strategy, positioning, creative execution and innovative media plan
  • Led HCP team in development and roll out of field resources to address key customer questions
  • Training and deployment increased field confidence and helped increase market share
  • Recognized as a Top 25 DTC Marketer by DTC Perspectives (April ’15)
Marketing Director, 06/2013 - 12/2014
Cerner Metairie, LA,
  • Led patient and HCP non personal initiatives for the launch of 2 novel diabetes medicines
  • Developed overall brand positioning, messaging and strategy for Farxiga HCP and consumer launches and innovative co-pay card and payer strategy
  • Achieved 40% NBRx market share within class 2 months post launch
  • Recognized by IMS as best pharma product launch in 2014
  • Led consumer team in development of award-winning Farxiga DTC launch campaign, TV media delivered 2:1 ROI, 10-fold increase in brand website traffic, and 29% increase in savings card enrollments
  • Core team member responsible for creating unbranded lifestyle tool designed to help adults with T2D better manage their diet and exercise
  • Program received industry award (ECHO) for innovation
Product Director, 06/2010 - 05/2013
Navex Global Brentford, SD,
  • Led analysis, development, and launch of new products in diabetes that supported patients on insulin pump therapy at Animas/ LifeScan
  • Designed and implemented an early experience program to drive successful launch of Animas Vibe
  • Leveraged KOL advocacy to drive penetration into broader HCP audience and presented results to leadership team
  • Product launch resulted in ~30% YOY insulin pump sales growth
  • Commercial lead for Animas Vibe launch in Australia/New Zealand
  • YOY insulin pump sales increased ~50% three months post launch; received company award for commercial leadership
  • Worked with global marketing teams to develop an analytics platform for product launch
  • Identified key improvements in training and customer support that helped drive a successful full-scale European launch
Marketing Manager, 07/2008 - 06/2009
Johnson & Johnson City, STATE,
  • Supported launch preparations for b2b sale of web-based diabetes management program at SymCare
  • Developed communication strategy and sales materials highlighting benefits of inTouch
  • Diabetes program to key target audiences (e.g
  • Payer, employer, HCP, manufacturer); doubled sales interactions
  • Identified and implemented key product enhancement that minimized sales hurdle and reduced program costs by ~60
Product Manager, 01/2007 - 06/2009
Wyeth Pharmaceuticals City, STATE,
  • Strategic lead for facilitating the launch planning and roll out of Pristiq in Canada & Latin America
  • Collaborated on the development of launch strategies and tactics with affiliates in Canada, Brazil, and Mexico to ensure consistency with global positioning and messaging
  • Key deliverables included sales aids, unbranded PR programs, and sales rep training programs to prepare for Q1 and Q2 2009 launches
  • Commercial lead for OUS financial and product forecasting initiatives to maximize Wyeth’s SNRI franchise
  • Determined global floor price, optimal launch timelines, product quantities and SKU offerings
  • Organized and led multiple training meetings with Wyeth sales, commercial, and medical leaders in Latin America to prepare markets for successful product launch
  • Spearheaded development of U.S
  • Med ed program to expand PCP and psychiatrist awareness of key clinical benefits of Pristiq
  • Positive HCP feedback led to repurposing of content (e-detailing, conventions), Marketing (LPD), Developed global branding platform to ensure success of Pristiq in key global markets
  • Developed core branding elements to drive brand consistency including the product monograph, core claims directive, and global branding guide
  • Directed positioning and message testing with psychiatrists and GPs in 10 key global markets
  • Recommendations to senior management resulted in consistent worldwide messaging platform
MBA Marketing Leadership Dev Program, 06/2005 - 12/2006
Wyeth Pharmaceuticals City, STATE,

Marketing

Developed global branding platform to ensure success of Pristiq in key global markets

· Developed core branding elements to drive brand consistency including the product monograph, core claims directive, and global branding guide

· Directed positioning and message testing with psychiatrists and GPs in 10 key global markets

Recommendations to senior management resulted in consistent worldwide messaging platform

Sales Representative

  • Consistently exceeded sales goals in the Reading/Pottsville PA Area
  • Achieved 5-6% above goal performance on all promoted products (Effexor XR, Protonix, and Altace) over a 12-month period, representing the second best performance in the district
  • Analyzed atypical PPI prescriber business, developed segmentation plan, and presented recommendations for revised sales force call plan to Protonix commercial management team
  • Analysis drove brand’s decision to include secondary audiences in call plan

Global Market Research

Successfully managed HCP and consumer market research initiatives for key Wyeth brands

· Led market research for new portfolio selling aid. Recommendation endorsed by management and implemented by field resulting in increased average number of details per representative

· Led multiple phases of market research for Protonix consumer marketing initiatives, including analysis and roll out of first consumer/patient educational program, Renew®

Hospital Consultant, 12/1999 - 07/2003
The Healthcare Management Council, Inc City, STATE,
  • Analyzed operations and developed cost reduction strategies to improve hospital efficiencies
  • Developed and implemented cost reduction strategies for eight-hospital system resulting in a ~$4.0 million
Education and Training
MBA: Strategic Brand Management, Expected in
-
Cornell University, Johnson Graduate School of Management - Ithaca, NY
GPA:
Status -
BA: German, Expected in
-
Washington & Lee University - Lexington, VA
GPA:
Status -

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Resume Overview

School Attended

  • Cornell University, Johnson Graduate School of Management
  • Washington & Lee University

Job Titles Held:

  • Executive Director, Marketing
  • Marketing Director, CVMD
  • Marketing Director, Diabetes
  • Marketing Director
  • Product Director
  • Marketing Manager
  • Product Manager
  • MBA Marketing Leadership Dev Program
  • Hospital Consultant

Degrees

  • MBA
  • BA

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