Retail Brand Marketing Representative with 4+ years' experience in brand marketing, retail account management, and event planning. Highly skilled in fostering relationships, working with multiple partners, gathering consumer insights and knowledge on market trends.
Strong problem solver
Staff development and management
EKIN (Field Marketing)01/2016NikeNew York, NY
Oversaw 30+ retail accounts in NYC and surrounding areas.
Proposed, planned, and executed product and service driven meetings for staff members of Nike retail and retail partners.
Worked with GCK (Global Consumer Knowledge) team to gather and synthesize NYC consumer insights.
Partnered with NYC EKIN team to provide exceptional experiences for the staffs of our Nike retail partners.
Provided consumer trend reports quarterly to NYC leadership. Informing product creation and merchandising throughout NYC.
Consumer Experience Manager 05/2013 to 01/2016NikeNew York City, NY
Educated store staff and consumers on product and service
offerings in store.
Led on-boarding for new hires on product knowledge, LP
awareness, and history and heritage
Led a team of 100+ retail associates and was directly responsible for managing 30 employees.
Led the teams to achieving constant business results.
Including: beating LY sales, setting records for conversion within the company,
and achieving best year ever in sales.
Educated and worked with the store teams to roll out multiple
pilot programs within the district.
"Service Captain" for Nike NYC. Overseeing consumer service in all 4 Nike NYC stores
Visual Merchandising Manager06/2010 to 05/2013GapNew York City, NY
Maintained visually appealing and effective displays for the entire store.
Processed shipments and maintained organized stock shelves.
Held each team member accountable for achieving brand and performance goals.
Communicated merchandise needs and issues to appropriate supervisors in a timely fashion.
Worked in many different stores within the distract to help improve business and visual standers in each location.
Associate of Arts: Liberal Arts2010Dutchess Community CollegePoughkeepsie, NY, USA
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Companies Worked For:
Dutchess Community College
Job Titles Held:
EKIN (Field Marketing)
Consumer Experience Manager
Visual Merchandising Manager
Associate of Arts : Liberal Arts 2010
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