(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Professional Summary

Talented communicator with 30+ years of experience in journalism, web design and the visual arts. Consistently recognized for editing skills, attention to detail and creative thinking. Committed to crafting and supervising creation of easily read, visually pleasing print and digital content that resonates with readers. Inquisitive, lifelong learner.

  • Writing
  • Editing
  • Storytelling
  • Graphic Design
  • Deadlines
  • Organized
  • Planner
  • Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Microsoft Office (Word, Excel)
  • WordPress, Canva
  • HTML, CSS, SEO, Woocommerce
  • Facebook, Instagram, Pinterest, Etsy
  • Old School Photojournalism, SLR and Digital Photography
  • Adobe Creative Suite, Editing, Page
  • DreamWeaver, Edit, Photography
  • Photoshop, Educational materials, Proofing
  • Ad, Senior management, Public Relations
  • Advertisements, Features, Publications
  • Ads, Focus, Publication
  • Advertising, Forth, Read
  • Ad sales, FrontPage, Research
  • AP, Graphic Design, Stories
  • Art, Graphics, Tables
  • Agency, HTML, Taxes
  • Branding, Illustrator, Phone
  • Brochures, InDesign, Trade shows
  • Budgets, Mailing, Typing
  • Budget, Marketing and communications, Web hosting
  • C, Develop materials, Website
  • Catalogs, Materials, Websites
  • Charts, Meetings, Articles
  • Color, Excel
  • Content, Mail
  • Content management, Microsoft Office
  • CSS, Publisher
  • Database, Word
  • Designing, Multi-media
  • Digital Photography, Natural Resources
  • Direct mail, News releases
  • Editorial, Newsletters
University of Hartford West Hartford, Sandy Creek, CT, NY Expected in 1993 Bachelor of Fine Arts : - GPA : Attended on Merit Scholarship
Michigan State University East Lansing, MI Expected in 1986 Bachelor of Science : - GPA : Agriculture and Natural Resources Communications
Michigan State University Lansing, East Lansing, MI Expected in Public Relations Assistant: International Arabian Horse Association, Denver, CO Public Relations Assistant: MABC/Select Sires : - GPA : Agricultural and Extension Education Graphics Lab
Work History
Jersey Journal, American Jersey Cattle Association - Editorial Editor/Website Coordinator
City, STATE, 06/2003 - Current
  • Propose, research and write editorial content for monthly Jersey Journal trade magazine, websites and social media.
  • Compose wide range of materials, from articles, features, columns, obituaries and news releases to blog posts and infographics.
  • Create charts, tables and graphics that enhance reader comprehension.
  • Photograph on location to obtain images that support feature stories.
  • Secure graphics that advance understanding, always mindful of copyright laws and regulations.
  • Assumed lead for developing new website for magazine and transitioning focus from print to online presentation.
  • Train team members on creating posts, pages and other digital content and adhering to best practices for SEO and content management.
  • Developed online style guide to ensure cohesiveness across web platforms.
  • Create content for audiences with varying levels of expertise, from features on complex concepts to infographics for the general public.
  • Committed to storytelling and the development of content that is easily read and quickly understood.
  • Strong emphasis on research, fact-checking and accuracy.
  • Exceptional interviewing skills, by phone or in-person.
  • Edit and proofread for grammar, spelling and punctuation and adherence to AP and technical style.
  • Collaborate with department managers to develop materials that promote purchase and effective use of association programs and services.
  • Maintain content for 15+ customer websites, initially built using FrontPage and DreamWeaver, now migrated to WordPress with outsourced web hosting and security.
  • Initiated development of landing page product (single page websites) for customers desiring an online presence, but limited budgets.
  • Established digital stock photography library to enable widespread use of photos by staff.
  • Devoted to building comprehensive library of staff-created images, so royalty free images are available for free use.
Michele Ackerman Illustration - Sole Proprietor
City, STATE, 01/1992 - 01/2003
  • Created original illustrations and digitally enhanced images for wholesale manufacturers like American Greetings, Amscan, C.R.
  • Gibson and Publications International.
  • Product marketed through leading retailers, including Walmart, Costco, Sam's Club, Target and K-Mart.
  • Specialized in designs for children's books and educational materials, scrapbooking, stationery, greeting cards and gift bags and wrap.
  • Worked with art directors to create and revise materials as needed to meet product specifications.
  • Earned reputation for being easy to work with and meeting deadlines.
  • Developed and maintained prospect database and implemented promotional campaigns.
  • Prepared invoices, taxes and correspondence.
  • Exhibited at annual SURTEX trade show to keep abreast of consumer and industry trends and secure projects.
Holstein Association USA - Advertising and Promotion Specialist
City, STATE, 01/1987 - 01/1992
  • Oversaw multi-media campaigns for targeted audiences using various formats, including ads, inserts, brochures, catalogs, flyers, newsletters, videos, promotional items and trade shows.
  • Streamlined process by transitioning development of many materials in-house rather than through ad agency, thereby reducing cost and time for back-and-forth revisions.
  • Better utilized staff resources and association equipment by writing and designing most materials myself and collaborating with in-house graphics department on production and printing.
  • Improved uniformity in branding across campaigns.
  • Developed campaigns that better engaged target audience because they used concepts, terms and verbiage common to industry.
  • Managed cost-effective projects that consistently met goals and came in under budget.
  • Modernized writing, typing and proofing process through initiation of new technology, including desktop computers.
  • Launched series of newsletters for individual products to promote purchase and effective use.
  • Identified segments of membership base for direct mail promotions and advertisements and tracked effectiveness of campaigns.
  • Working knowledge of regulations for outgoing bulk and first-class mail and incoming customer reply cards.
  • Worked with senior management and product managers on corporate and action plans to develop marketing and communications plans that aligned with company goals.
Michigan Holstein Association - Director of Communications / Editor
City, STATE, 01/1985 - 01/1986
  • Oversaw entire publication process for association's 10-times yearly trade magazine, Michigan-Indiana Holstein News, from submitting materials to publisher to mailing magazine to subscribers.
  • Planned and wrote editorial content and designed ads for magazine.
  • Edited news releases and other submitted content to ensure AP and technical style were observed.
  • Rewrote pieces to conform to magazine style and tone.
  • Proofed magazine pages for accuracy at print house prior to publication.
  • Increased advertising volume and magazine profitability by initiating a features calendar, making cold calls for ad sales and developing campaigns for member advertisers.
  • Overhauled design and editorial content to make magazine more attractive and easier to read.
  • Improved perception of magazine among subscribers by adhering to publication deadlines, introducing four-color process and increasing feature stories and event coverage.
  • Initiated development and supervised production of a four-color directory booklet to showcase member ads and promote association activities on state and national levels.
  • Acted as association liaison at meetings, trade shows and other events.

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Resume Overview

School Attended

  • University of Hartford
  • Michigan State University
  • Michigan State University

Job Titles Held:

  • Editorial Editor/Website Coordinator
  • Sole Proprietor
  • Advertising and Promotion Specialist
  • Director of Communications / Editor


  • Bachelor of Fine Arts
  • Bachelor of Science
  • Public Relations Assistant: International Arabian Horse Association, Denver, CO Public Relations Assistant: MABC/Select Sires

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