Accomplished e-commerce professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability on e-commerce platforms. Highly organized, proactive, and punctual with a team-oriented mentality. Spearheads operations and strategies, plan implementation, and problem solving with ever changing Marketplace rules. Outgoing leader with strengths in communication and collaboration; natural leadership talent and high energy. Proficient in leveraging Marketplace and product knowledge to promote brand growth within Amazon and other platforms. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes. Succeeds in, and adapts to, busy and evolving environment with constant interruptions.
Skills
CPG & Retail, 8 years experience
Amazon Seller Central & Amazon Vendor Central
Amazon Seller Central Canada & Amazon Vendor Central Canada
International ECommerce & Strategic Support Spec.Microsoft Corporation – Malvern, PA,
Collaborates with team to forecast based on sales and product profitability.
Strengthens branding initiatives by coordinating annual events to maximize outreach.
Research new International markets to drive brand expansion and awareness.
Works closely with government bodies and officials (foreign and domestic) to ensure product registration and compliance.
Project management: overseeing and executing the new custom label process and custom product process for the International Department.
SOP management: creates and implements new SOPs so current processes can be better understood and completed on time.
Works closely with International sales managers on projects and initiatives from start to finish.
Manages all International Marketplace expansion and relationships with 3PLs, warehouse teams, and account executives.
05/2021 to 11/2021
Ecommerce Account Manager, AmazonKoch Industries, Inc. – Decatur, GA,
Owns Amazon Seller Central USA and Canada channels along with Amazon Vendor Central USA and Amazon Vendor Central Canada
Manages day to day operations within all Amazon channels
Creates FBA shipments, new item setup, pricing, charge backs, customer service
Coordinates with Data Analyst to align on Amazon forecasting
Works closely with multiple departments to enhance and ensure best practices are created and followed, specific to the evolving Amazon environment
Reconciles replenishment orders and inventory as needed on a weekly/monthly basis
Manages evergreen and seasonal products within Amazon environment
04/2018 to 05/2021
ECommerce Marketplace ManagerJelly Belly Candy Company – City, STATE,
Spearheads and executes the strategy for Jelly Belly's presence and success on ecommerce marketplaces, focusing heavily on Amazon
Meets and exceeds given sales targets. Regularly doubles sales month over month within Amazon
Works closely with Digital Architect and Front End Developers to ensure smooth CX/UX and seamless transactions on JellyBelly.com
Troubleshoots and works relentlessly to resolve Amazon and Walmart listing issues, errors, and customer inquiries
Creates and maintains SKU lifecycles on all websites and marketplaces to improve sales
Works closely with Digital Marketing to brainstorm sales/promotions across all websites, including ACoS
Explores, improves, and creates process development within department or Company as needed
Develops expertise in product offerings and information, including ADA compliance
Reviews any and all consumer feedback, solves issues and escalates issues as needed
Collaborates with General Council and YELLOW to enforce Brand integrity across all marketplaces
Uses Photoshop to create and edit new images for websites and marketplaces to improve or add A+ content and information on Amazon
Determines item level order quantities and flow strategies and partners with Supply Chain to ensure timely and accurate execution of outbound shipments
Creates and executes Amazon FBA shipping plans and shipments. Reconciles as needed
Creates and reviews all Jelly Belly Direct SKU Product Structures to ensure accuracy of SKU setup and information as appropriate; including BITMAPS and Ingredient Statements
Owns website and marketplace forecasting/demand planning in a timely and accurate manner
Travels to Distribution Centers to oversee and understand operational frustrations, develops and implements process improvements
Works closely with Consumer Affairs, Forecasting, and Supply Chain to troubleshoot custom bulk orders, consumer complaints or any order issues
Develops and maintains new evergreen and seasonal baskets for websites and marketplaces
Works closely with sales channel department heads, responsible for the company's growing digital presence on ecommerce marketplaces. Manages targeted product sales strategies to drive revenue and brand awareness while continually testing, tracking, and optimizing for both revenue and ROI
Manages technical portion of Amazon marketplace account relationships; supports new business development, product placement and merchandising
Disputes and investigates account chargebacks within Amazon
Supports improvement standards of ecommerce KPIs while tracking Google Analytics, Amazon marketplace-provided administrative dashboards and other resources. Generates reports on a weekly, monthly, yearly, and as-needed basis
Works with Creative to coordinate photoshoots
Reports to Vice President Global Ebusiness
Oversees the Inventory & Order Fulfillment Coordinator
Key holder
Exceptional sense of humor and outgoing personality
06/2017 to 04/2018
EBusiness Inventory & Order Fulfillment CoordinatorJelly Belly Candy Company – City, STATE,
Liaison between, and supported, the eBusiness, Consumer Affairs, Purchasing, Marketing, and Public Relations departments. Supported the success of eBusiness by managing online product catalogs; ensured the smooth flow of orders; forecasted and monitored inventory in multiple catalogs; resolved customer service issues as needed
Exercised good judgement and discretion with regard to inventory/product management, forecasting and sales channel profitability for Amazon. Responsible for supporting all aspects of product catalog for internal and external commerce sites, including product structures, pricing, on-site categorization, product description copy (information accuracy, formatting, spelling, and grammar), and images
Managed sales/inventory forecasting and inventory levels versus sales trends/run-rates to ensure product availability and fulfillment with Amazon taking priority. Coordinated and communicated inventory conversions. Monitored expiration dates of products in eBusiness inventory via Aging Reports and recommended strategies for managing the aged products. Added/removed items from website catalogs as inventory levels and/or aging dictated and communicated changes to Consumer Affairs, eBusiness, and Fulfillment
Optimized product selection and sales, inventory planning, scheduling and delivery, compliance with fulfillment and customer-service policies. Communicated with Fulfillment and Consumer Affairs to ensure timeliness of order fulfillment for Amazon marketplace and other websites
Tracked fulfillment rates and troubleshot fulfillment-related issues, including Returned Merchandise Authorizations, noted trends and recommended strategies for improvement
Handled all external sales channel customer-service issues, as well as issued related escalated customer issues, delayed or lost shipments and fraud/chargeback activities
Communicated with other departments to stay informed about the evolution of the Company product lines, relayed information to relevant parties and provided eBusiness guidance as needed
10/2014 to 06/2017
Consumer Affairs RepresentativeCompany Name – City, State,
Provided written correspondence to consumer inquiries and responded to all consumer requests for written information without undue delay
Answered “Hot Line” calls and gave direct answers to questions whenever possible. Entered detailed information into consumer database, (CATS/CRS). Received and entered phone orders into computer (MOZU, KIBO, M3/INFOR). Researched and resolved order issues and documented in appropriate database(s)
Determined which calls and situations would require additional assistance or immediate attention by a member of the management team and contacted that source for the consumers as necessary
Responded to all types of consumer communications from a variety of sources
Resolved quality issues as needed
Completed appropriate paperwork for consumer replacements, arranged for product pick up if required, and followed up with other affected departments as appropriate. Gathered all pertinent information and resolved any issue possible during the initial contact
Created and maintained detailed computer files on all activities performed. Scanned and imported relevant correspondence and/or email, on quality and crisis calls handled to applicable computer database(s)
Trained multiple additional personnel for back up situations. Performed other duties as required by immediate supervisor/coordinator or other Company management
Answered all social media questions in a timely manner
Screened consumer orders for fraud, and completed drop ship orders.
Managed corporate front desk, greeted walk-ins and directed as necessary, handled multiline switchboard phone desk, assisted co-workers with clerical duties as needed
Education and Training
Expected in 05/2014
Associate of Arts: Medical Billing And Coding Solano Community College - Fairfield, CA GPA:
Dean's List Honoree
Expected in
High School Diploma: Morning Star Academy - Hacienda Heights, CA, GPA:
Senior Class Valedictorian and Senior Class President.
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School Attended
Solano Community College
Morning Star Academy
Job Titles Held:
International ECommerce & Strategic Support Spec.
Ecommerce Account Manager, Amazon
ECommerce Marketplace Manager
EBusiness Inventory & Order Fulfillment Coordinator
