E-Commerce Manager Resume Example

Was responsible for leading, organizing and supporting all efforts on several E-commerce websites (Incipio, Tavik, Braven, iGo) as well as content and organization of several supporting websites.

Daily responsibilities included managing product creation, inventory levels, category management, static web page content, aggregation of product information from multiple sources, as well as working hand in hand with marketing and design departments to coordinate assets for web page builds.

• Proficient in Magento and Shop Visible e-commerce platforms as well as Wordpress.
• Managed, measured and reported on product and category sales.
• Created and maintained an email marketing list and campaigns.
• Added/Integrated 3rd party Payment options (Authorize.net, PayPal, Amazon) Took Tavik Web Sales from 36k to 140k in one year.
• Led two site redesigns and one site migration, Shop Visible to Magento, for Tavik.
• Launched iGo site on ShopVisible.

As E-commerce and digital marketing for Power Balance I handled all online marketing initiatives, including: e-commerce strategy, social media management, ad buying and content creation.

In addition to managing all aspects of the e-commerce business including promotional campaigns, website design, customer service and web analytics.

• Increased web sales from $400k per year to $6 million per year Managed the creation and implementation of the RMA system.
• Go To Market Timelines & Plans Oversaw numerous product & campaign launches Key Skills and Competencies Manage all aspects of the e-commerce business including content strategy and development, promotional campaigns, website design, customer service and web analytics.
• Served as a primary point of contact within e-commerce acting as a project manager to evaluate, prioritize, manage, implement and test e-commerce initiatives.
• Manage all aspects of web analytics related to e-commerce and communicate relevant information to executive leadership and team members.
• Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability.
• Manage SEM and SEO campaigns Google Ad-Words & Bing Proficient in Microsoft Office applications :Word, Excel and Power Point as well as the Magento e-commerce platform.
• Increased profits by developing, initiating, and managing Abandon Cart Email campaign.
• Developed an RMA system for returns.

In a business critical role making a substantial contribution to the future growth of the company.

Responsible for management of company website, campaign and product updates, including reporting on all key metrics.

• Go To Market Timelines & Plans Oversaw numerous product & campaign launches.
• Key Skills and Competencies Manage all aspects of the e-commerce business including content strategy and development, promotional campaigns, website design, customer service and web analytics.
• Served as a primary point of contact within e-commerce acting as a project manager to evaluate, prioritize, manage, implement and test e-commerce initiatives.
• Manage all aspects of web analytics related to e-commerce and communicate relevant information to executive leadership and team members.
• Proficient in Microsoft Office applications :Word, Excel and Power Point as well as the Magento e-commerce platform.