Results driven sales and marketing professional, offering over 15 years of expertise in relationship building, account retention, and creating product awareness and demand. Natural leader with ten years of management experience, including titles such as VP of Sales, Project Management, and Regional Sales Manager. Strong ability to drive team morale by maintaining a positive, yet results driven atmosphere. Organized and detail oriented, with an ability to perform quality work and meet deadlines without direct supervision. Expertise in expanding network connections, introducing new products and ideas to a market, along with educating clients, buyers, sales members, etc. Experienced in implementing pricing strategies, managing marketing budgets, and developing specific promotions to motivate sales team and generate volume. Skilled in building new territories from the ground up, along with introducing new products to a market, with strong ability to generate demand. Tech savvy with an ability to comprehend and utilize any new marketing software with which I am not already familiar.
I began driving for Lyft to bring in additional income while building my own small company, Strategic Sales & Marketing. I currently remain employed by Lyft, as I have found it to be an effective source of income, while offering me the freedom to explore additional options.
Strategic Sales and Marketing was a small food brokerage firm created, owned, and operated by myself. I represented four different food manufacturers from various parts of the Country at the local level. Maintained solid relationships with 3 local food-service distributorships and their sales teams. Managed specific budgets for each manufacturer and each Distributor, along with my own budget for Strategic Sales and Marketing.
As Stone Ground Bakery's first ever regional sales manager, it was my primary function to work with our new distributor/partner implementing our product line within each of their 6 distribution centers. This was accomplished by working with merchandising teams within each house, and making end user calls with DSR's to determine the specific needs of each region. Once product line was in place, it was then my duty to create brand awareness, and drive product demand to ensure volume was maintained on each item. In addition to opening 6 new Distributor partners, it was also my duty to keep the peace with our existing and largest Distributor, SYSCO. I was able to accomplish this arduous task by showing a 15 percent sales increase within each of their locations, even after joining forces with their competition.
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