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Divisional Brand Manager-L'Oreal Professionnel Resume Example

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DIVISIONAL BRAND MANAGER-L'OREAL PROFESSIONNEL
Professional Summary
Exceptional Business Development Representative who successfully grows brand awareness through increased market penetration and new market development. With an entrepreneurial spirit and a proven track record of increasing sales, I am a fast learner and possess a talent for building relationships. I am also experienced in facilitating training programs of 100+ participants.
Skills
  • Account and territory management
  • Revenue and profit maximization
  • Sales pipeline management
  • Financial operations
  • Budget forecasting
  • Highly organized
  • Customer satisfaction
  • Excellent listening skills
  • Critical and creative thinking
  • Team building expertise
Work History
03/2013 to Current
Divisional Brand Manager-L'Oreal ProfessionnelL'Oreal USA – New York, NY
  • Responsible for meeting and exceeding sell-through sales objectives in 3 Midwest states through the implementation of sales, trainings, marketing, education, and fuel programs within an aligned territory consistent with the Divisional Manager of Distribution.
  • Ensured the development of existing salon business as well as conquesting and prospecting new business.
  • Organized focus groups to design the best marketing strategy for product offerings.
  • Knowledge and implementation of value add programs to drive positioning in the market.
  • Implemented divisional sales team trainings of 95+ employees on knowledge of brand, position in the MAG, and sell in/sell-through in salon.
  • Management of divisional fuel fund and budget with respect to ROI
  • Consisently exceeding monthly sales budget TY vs LY
  • Spearheaded restructure and developement of sales team specializing in a specific PPD Brand.
  • Managed a portfolio of over 100 Top Accounts in the Midwest totaling over $4 million in sales.
  • Consistently exceeding Key Performance Indicators
03/2010 to 03/2013
Prestige Account ManagerSalonCentric/L'Oreal Professionnel – New York, NY
  • Elevated and executed sales in the regions of Ohio and Michigan by partnering with Salon Owners.
  • Responsible for attaining goals in region, expanding salons involvement with brand, and strategic business building programs that would exceed previous years' profits.
  • Partnered with distributor Sales Consultants in regards to performance with L'Oreal Professionnel brand and coached team on elevating job/sales performance.
  • Created business plans to improve customer relationships.
  • Generated new business in market and facilitated staff meetings in salons and monthly sales meetings for distributor.
  • Exceeded yearly sales goal in 2011 by 104% and 2012 by 119%.

01/2009 to 03/2010
Product Sales Manager/Matrix and LogicsMaly's Midwest – Grand Rapids, Michigan
  • Partnered with sales team and salons in 3 Midwest states to build market share with Matrix and Logics brand.
  • Coached and trained sales team on brand and positioning in the market.
  • Developed new business opportunities by effectively communicating product lines to sales team and salon owners.
  • Strategized with sales team to prospect potential customers within assigned geographic territories.
  • Created alternative business plans and promotions to improve customer relationships.

11/2007 to 12/2008
Sales Consultant/Malys IIMaly's Midwest – Grand Rapids, Michigan
  • Partnered with salons and booth renters in the Northwest Ohio/Toledo market.
  • Processing of order entry for sales on a daily basis
  • Set up and managed accounts in territory.
  • Built salon and booth rental business through effective promotions and business plans.
  • Cold called new business and penetrated other markets for growth.
  • Built long term relationships and provided unmatched customer service.
  • Managed a portfolio of 100 accounts totaling $750k in sales yearly.
06/2006 to 11/2007
Sales ConsultantThe Nailco Group – Farmington Hills, Michigan

  Partnered with salons and booth renters in the Northwest     Ohio/Toledo market. Processing of order entry for sales on a daily basis

  • Set up and managed accounts in territory.
  • Built salon and booth rental business through effective promotions and business plans.
  • Cold called new business and penetrated other markets for growth.
  • Built long term relationships and provided unmatched customer service.
  • Managed a portfolio of 100 accounts totaling $750k in sales yearly.
11/2004 to 06/2006
Store Support and Education AssociateThe Nailco Group – Farmington Hills, Michigan

06/2004 to 11/2004
InternshipSmith Barney

04/2001 to 11/2004
ReceptionistTa-Dah! Hair and Nail Studio – Maumee, Ohio

Education
2006
BBA: Business Administration
Bowling Green State University - Bowling Green, Ohio
August 2006
Post Secondary Enrollment Option: General
Owens Community College - Toledo, Ohio
2002
High School Diploma:
Maumee High School - Maumee, Ohio
Trainings
Joe Silio “7 Steps of Selling”                                    
Blair Singer “Little Voice Mastery”
Blair Singer "Sales Dogs Workshop"                                    
Summit Salon "Strictly Business"
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Resume Overview

Companies Worked For:

  • L'Oreal USA
  • SalonCentric/L'Oreal Professionnel
  • Maly's Midwest
  • The Nailco Group
  • Smith Barney
  • Ta-Dah! Hair and Nail Studio

School Attended

  • Bowling Green State University
  • Owens Community College
  • Maumee High School

Job Titles Held:

  • Divisional Brand Manager-L'Oreal Professionnel
  • Prestige Account Manager
  • Product Sales Manager/Matrix and Logics
  • Sales Consultant/Malys II
  • Sales Consultant
  • Store Support and Education Associate
  • Internship
  • Receptionist

Degrees

  • BBA : Business Administration
    Post Secondary Enrollment Option : General
    High School Diploma :

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