Exceptional Business Development Representative who successfully grows brand awareness through increased market penetration and new market development. With an entrepreneurial spirit and a proven track record of increasing sales, I am a fast learner and possess a talent for building relationships. I am also experienced in facilitating training programs of 100+ participants.
Skills
Account and territory management
Revenue and profit maximization
Sales pipeline management
Financial operations
Budget forecasting
Highly organized
Customer satisfaction
Excellent listening skills
Critical and creative thinking
Team building expertise
Work History
03/2013 to Current
Divisional Brand Manager-L'Oreal ProfessionnelL'Oreal USA – New York, NY
Responsible for meeting and exceeding sell-through sales objectives in 3 Midwest states through the implementation of sales, trainings, marketing, education, and fuel programs within an aligned territory consistent with the Divisional Manager of Distribution.
Ensured the development of existing salon business as well as conquesting and prospecting new business.
Organized focus groups to design the best marketing strategy for product offerings.
Knowledge and implementation of value add programs to drive positioning in the market.
Implemented divisional sales team trainings of 95+ employees on knowledge of brand, position in the MAG, and sell in/sell-through in salon.
Management of divisional fuel fund and budget with respect to ROI
Consisently exceeding monthly sales budget TY vs LY
Spearheaded restructure and developement of sales team specializing in a specific PPD Brand.
Managed a portfolio of over 100 Top Accounts in the Midwest totaling over $4 million in sales.
Consistently exceeding Key Performance Indicators
03/2010 to 03/2013
Prestige Account ManagerSalonCentric/L'Oreal Professionnel – New York, NY
Elevated and executed sales in the regions of Ohio and Michigan by partnering with Salon Owners.
Responsible for attaining goals in region, expanding salons involvement with brand, and strategic business building programs that would exceed previous years' profits.
Partnered with distributor Sales Consultants in regards to performance with L'Oreal Professionnel brand and coached team on elevating job/sales performance.
Created business plans to improve customer relationships.
Generated new business in market and facilitated staff meetings in salons and monthly sales meetings for distributor.
Exceeded yearly sales goal in 2011 by 104% and 2012 by 119%.
01/2009 to 03/2010
Product Sales Manager/Matrix and LogicsMaly's Midwest – Grand Rapids, Michigan
Partnered with sales team and salons in 3 Midwest states to build market share with Matrix and Logics brand.
Coached and trained sales team on brand and positioning in the market.
Developed new business opportunities by effectively communicating product lines to sales team and salon owners.
Strategized with sales team to prospect potential customers within assigned geographic territories.
Created alternative business plans and promotions to improve customer relationships.
11/2007 to 12/2008
Sales Consultant/Malys IIMaly's Midwest – Grand Rapids, Michigan
Partnered with salons and booth renters in the Northwest Ohio/Toledo market.
Processing of order entry for sales on a daily basis
Set up and managed accounts in territory.
Built salon and booth rental business through effective promotions and business plans.
Cold called new business and penetrated other markets for growth.
Built long term relationships and provided unmatched customer service.
Managed a portfolio of 100 accounts totaling $750k in sales yearly.
06/2006 to 11/2007
Sales ConsultantThe Nailco Group – Farmington Hills, Michigan
Partnered with salons and booth renters in the Northwest Ohio/Toledo market. Processing of order entry for sales on a daily basis
Set up and managed accounts in territory.
Built salon and booth rental business through effective promotions and business plans.
Cold called new business and penetrated other markets for growth.
Built long term relationships and provided unmatched customer service.
Managed a portfolio of 100 accounts totaling $750k in sales yearly.
11/2004 to 06/2006
Store Support and Education AssociateThe Nailco Group – Farmington Hills, Michigan
06/2004 to 11/2004
InternshipSmith Barney
04/2001 to 11/2004
ReceptionistTa-Dah! Hair and Nail Studio – Maumee, Ohio
Education
2006
BBA: Business Administration Bowling Green State University - Bowling Green, Ohio
August 2006
Post Secondary Enrollment Option: General Owens Community College - Toledo, Ohio
2002
High School Diploma: Maumee High School - Maumee, Ohio
Trainings
Joe Silio “7 Steps of Selling” Blair Singer “Little Voice Mastery” Blair Singer "Sales Dogs Workshop" Summit Salon "Strictly Business"
