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Director, Strategic Marketing Resume Example

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DIRECTOR, STRATEGIC MARKETING
Professional Summary
Business Development and Marketing professional with over 10 years of demonstrated success in developing innovative products and programs that deliver real results. Proven leadership in managing a team of professionals to implement organizational vision and maximize operational effectiveness. Experience includes creating the first online banking platform at JPMorgan Chase, launching the first mobile product at ESPN, overseeing the NBA's expansion into India, and leading Discovery Education's strategic marketing initiatives to increase student achievement.
Professional Experience
Director, Strategic Marketing
April 2012 to July 2013 DISCOVERY EDUCATION － Silver Spring, MD
  • Managed the development of consumer-facing programs and district-led initiatives to support educators in their transition to digital learning environments. Responsible for creating and executing strategic marketing and communication plans that support K-12 districts to increase student achievement. Strategic Marketing
  • Built integrated marketing plans to support the digital subscription, professional development, and assessment businesses which serve more than 50% of U.S. schools and 35 countries worldwide
  • Developed innovative marketing campaigns to drive awareness of Discovery Education Techbook(TM), a series of dynamic digital textbooks in science, social studies, and math that brings learning alive
  • Analyzed industry trends and created value propositions that positioned Discovery Education as a leader in the digital transformation of teaching and learning Communications
  • Led all marketing communication for Future@Now, Discovery's first educational thought leadership summit, which generated over 36 million media impressions and engaged participants from the UK, Thailand, Canada, Brazil, Australia, and Pakistan
  • Launched M! News, a biweekly newsletter used to streamline marketing communication to various business units across the organization
  • Developed merchandising strategies to highlight the Discovery magic through marquee network programs (i.e. NORTH AMERICA) and corporate education partnership programs (i.e. 3M Young Scientist Challenge)
Senior Manager, International Development
January 2008 to July 2011 NATIONAL BASKETBALL ASSOCIATION － New York, NY
  • Led the NBA's expansion into India, utilizing sports for youth development while driving participation and building international brand awareness for the League. Responsible for developing grassroots marketing campaigns and creating new business opportunities through strategic alliances while implementing NBA programs and launching youth development initiatives across India. Marketing and Program Management
  • Managed $2.5 million operating budget for cause-marketing and youth development programs while providing cross-functional leadership across multiple business teams (i.e. public relations, events and community relations)
  • Led development and implementation of programs, innovative marketing plans and on-site activation - Junior NBA Hoop School: the most comprehensive youth development program in India, reaching 500,000 students across 600 schools through clinics, education seminars and basketball tournaments - NBA Jam: mobile-marketing mall touring property attended by over 200,000 fans across India - Mahindra NBA Challenge: the largest multi-city and first community basketball league in India with over 3,000 participants in its first season
  • Built social media strategy and created first NBA India Facebook page; fan base increased 95% from 2010-2011
  • Led strategic development of the NBA India website; traffic from India fan base grew 40% from 2009-2010 Rama Mandadi - Mobile: (646) 483-8322 Email: rama1219@gmail.com
Director, Strategy and Content Development
January 2007 to December 2007 AOL SPORTS － New York, NY
  • Led the growth and development of key strategic partnerships to increase brand awareness and equity of AOL Sports. Responsible for $4 million operating budget and managed a team of 10 professionals across multiple geographic locations.
  • Negotiated content deals that resulted in FanHouse becoming the #1 sports blogging website in 2007
  • Developed strong team of staff by utilizing professional development training which maximized operational effectiveness and ensured achievement of employee goals and performance benchmarks
Program Manager
June 2004 to January 2007 ESPN － New York, NY
  • Served as a key member of the senior management team contributing to strategic thinking, decision making and business planning for the launch of ESPN's first mobile product.
  • Built operational processes that guided strategic priorities of cross-functional teams to ensure successful launch
  • Developed sales strategy to obtain funding from senior members of Disney and ESPN executive teams and participated in major decisions including brand strategy, product offering and competitive strategy
Assistant Vice President, Business Development & Strategic Alliances
September 1999 to August 2002 JPMorgan Chase － New York, NY
  • Identified and delivered strategic offers including third-party partnerships, to improve the bank's retail Internet offer and presence; promoted to this group after graduating top 10% from Leadership Development Program.
  • Led market research efforts to assist with the launch of JPMorgan Chase's first online banking platform
  • Developed management and oversight processes to guide and measure strategic and operational progress
Education
Master of Business Administration : Business Administration, 2004 University of Massachusetts - Isenberg School of Management － Amherst, MA, US University of Massachusetts - Isenberg School of Management, Amherst, MA Master of Business Administration - 2004
Master of Science : Sport Management, 2004 Rutgers University - School of Business － New Brunswick, NJ, US Master of Science in Sport Management - 2004 Rutgers University - School of Business, New Brunswick, NJ
Diploma : 2003 disadvantaged youths earn high school diplomas (1999-2003)
Bachelor of Science : Finance, 1999 Bachelor of Science in Finance - 1999
Bachelor of Arts : Psychology, 1999 Cornerstone Learning Center Bachelor of Arts in Psychology - 1999 LEADERSHIP & SERVICE Magic Bus: Developed strategic initiatives to increase brand awareness in the U.S. of this Indian-based nonprofit organization that empowers children and communities to Change The Game through Sport Globe Aware: Raised $6,000 for volunteer abroad program; traveled to Ghana to build first high school in a rural
Skills
Million, Marketing, Brand Awareness, Product Awareness, Budget, Community Relations, Grassroots, Its, Jam, Media Strategy, Program Management, Project Management, Public Relations, Social Media Strategy, Business Development, Leadership Development, Market Research, Progress, Retail, Retail Marketing, Developed Sales, Program Manager, Sales, Increase, Magic, Merchandising, Strategic Marketing, Teaching, Thought Leadership, Content Development, Training, And Marketing, Contract Negotiation, Facets, Mac, Market Analysis, Promotional, Strategic Planning, Associate, Finance
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Resume Overview

Companies Worked For:

  • DISCOVERY EDUCATION
  • NATIONAL BASKETBALL ASSOCIATION
  • AOL SPORTS
  • ESPN
  • JPMorgan Chase

School Attended

  • University of Massachusetts - Isenberg School of Management
  • Rutgers University - School of Business
  • Cornerstone Learning Center

Job Titles Held:

  • Director, Strategic Marketing
  • Senior Manager, International Development
  • Director, Strategy and Content Development
  • Program Manager
  • Assistant Vice President, Business Development & Strategic Alliances

Degrees

  • Master of Business Administration : Business Administration , 2004
    Master of Science : Sport Management , 2004
    Diploma : 2003
    Bachelor of Science : Finance , 1999
    Bachelor of Arts : Psychology , 1999

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