Award-winning, results driven higher education and EdTech marketing executive with over twenty years of successful experience leading strategic expansion and growth strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively influence and communicate complex messaging with partners of all levels. Entrepreneurial spirit with equal parts creative and analytical.
Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.
Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices in the promotion, development, and expansion of higher education and education technology.
Marketing communications agency for enterprise clients with focus in healthcare and technology.
Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.
Oversaw creation, production, and sponsorship of several branded television and internet programs.
CRM & Marketing Automation: Salesforce, Marketing Cloud, Social Studio, HubSpot, MailChimp
Creative: Photoshop, Illustrator, After Effects, Premiere, Final Cut, InDesign, InVision
Internet: WordPress, Google Analytics, Google AdWords, Facebook Ads Manager
Microsoft: Word, Excel, Power Point, Outlook, Teams, Planner
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