Director Of Strategic Marketing resume example with 19+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:

Award-winning, results driven higher education and EdTech marketing executive with over twenty years of successful experience leading strategic expansion and growth strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively influence and communicate complex messaging with partners of all levels. Entrepreneurial spirit with equal parts creative and analytical.

  • Higher Ed / EdTech
  • Strategic Partnerships
  • Demand / Lead Generation
  • Automated Marketing
  • SEO / SEM / Social Media
  • Analytics & Insights
  • Optimization & Conversion
  • Leadership and Teamwork
  • Budget Management
  • Project Management
  • Problem Solving
  • Go-to-market Strategy
  • Business Scaling
  • Planning
  • Sales Strategy
  • Pricing Strategy
Director of Strategic Marketing, 04/2019 - 07/2020
HairClub® A Division Of Aderans City, STATE,

Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.

Selected Contributions:

  • Utilized data and technology to redesign marketing automation leading double-digit growth in engagement.
  • Integrated marketing plans led to double-digit increase in year-over-year lead generation while facing effects of COVID-19.
  • Year-over-year brand awareness studies showed significant increase in various brand metrics including perception, recognition, recall, loyalty, and value.
  • Designed and executed marketing strategy for 180-degree business pivot during COVID-19 pandemic.
  • Developed strategic roadmaps for product portfolio including sales strategy, pricing, campaigns, product launches and positioning vs. competition.
Founder, 01/2008 - 12/2018
YOUniversity City, STATE,

Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices in the promotion, development, and expansion of higher education and education technology.

Selected Contributions:.

  • Conceived and engineered best-in-class application to better connect, educate, and entertain Generation Z audiences.
  • Executed strategic partnerships with industry leaders including Yale, Stanford, Cornell, Disney, Comcast/NBC/Universal, Yahoo!, Monster, Barnes & Noble, Kaplan, and Princeton Review.
  • Polls concluded that EIGHTY-EIGHT PERCENT of target audience viewed content.
  • Presented with South Florida Business Journal's 'Best of' Award for outstanding achievement.
  • Conducted market research to scope out industry competition and identify advantageous trends.
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
  • Recognized as a Top-10 Education Influencer.
Founder , 02/2002 - 12/2007
MAX World News City, STATE,

Marketing communications agency for enterprise clients with focus in healthcare and technology.

Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.

Selected Contributions:

  • Conceived first-of-its-kind video news feed for both broadcast and web.
  • Grew company to over $10-million annually through creative product marketing and growth hacking.
  • Over 700 television stations and thousands of brands relied on MAX World News world leading corporate communications source.
  • Won multiple awards for exceptional brand storytelling, namely Emmy Award, Davey Awards, Telly Awards, Clio Awards, MarCom Award and Dalton Pen Communicator's Award.
  • Selected to ring opening bell of NASDAQ stock market.
Vice-President of Branded Content, 09/2000 - 02/2002
Five Star Productions City, STATE,

Oversaw creation, production, and sponsorship of several branded television and internet programs.
Selected Contributions:

  • Consulted Global 500 companies in strategic marketing strategy.
  • Produced first-of-its-kind branded business television series hosted by Jack Kemp.
  • New content led to over $5-million in monthly revenue.
Professional Certificate Innovation & Entrepreneurship: , Expected in 05/2022
Stanford University Graduate School of Business - Stanford, CA
Graduate Degree: Public Administration, Policy & Law, Expected in 05/2014
Florida State University - Tallahassee, FL
Bachelor of Science: Sales & Marketing Management, Expected in 05/1992
Johnson & Wales University - Providence, RI

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Resume Overview

School Attended

  • Stanford University Graduate School of Business
  • Florida State University
  • Johnson & Wales University

Job Titles Held:

  • Director of Strategic Marketing
  • Founder
  • Founder
  • Vice-President of Branded Content


  • Professional Certificate Innovation & Entrepreneurship
  • Graduate Degree
  • Bachelor of Science

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