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JC
Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
SUMMARY

Award-winning, results-driven marketing and communication executive with over fifteen years of successful experience leading strategic marketing and communications strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively communicate complex messaging and influence stakeholders of all levels. Passionate, creative, and analytical self-starter. Seeking Executive level marketing and/or communications opportunity.

AREAS OF EXPERTISE
  • Brand Management
  • Graphic Design
  • Advertising
  • Social Media
  • SEO / SEM
  • Product Marketing
  • B2B Marketing
  • Customer Acquisition
  • Video Production
  • Content Marketing
  • Campaign Management
  • Leadership and Teamwork
  • Corporate Communications
  • Problem Solving
  • Content Development
  • Budget and Planning
EXPERIENCE
04/2019 to 07/2020 Director of Strategic Marketing HairClub® A Division Of Aderans | City, STATE,

Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.

Selected Contributions:

  • Utilized data and technology to optimize marketing automation leading double-digit growth in engagement.
  • Integrated marketing plans led to double-digit increase in year-over-year lead generation while facing effects of COVID-19.
  • Year-over-year brand awareness studies showed significant increase in various brand metrics including perception, recognition, recall, loyalty, and value.
  • Designed and executed marketing strategy for 180-degree business pivot during COVID-19 pandemic.
  • Developed strategic roadmaps for product portfolio including sales strategy, pricing, campaigns, product launches, and analytical positioning vs. competition.
01/2008 to 12/2018 Founder YOUniversityTV | City, STATE,

Marketing and demand generation agency for 700 colleges and universities.

Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices of current creative, digital marketing, communications, content, and sales strategies including creative direction, brand management, video production, campaign management, SEO, SEM, digital advertising, e-mail, social media, TV, radio, and print focused on engaging to drive results.

Selected Contributions:.

  • Conceived and engineered best-in-class application to better connect, inform, and entertain Generation Z audiences through creative content, marketing, and social strategies.
  • Served as "Brand Steward" for industry leaders including Yale, Stanford, Cornell, Disney, Comcast/NBC/Universal, Yahoo!, Monster and Princeton Review.
  • Polls concluded that EIGHTY-EIGHT PERCENT of target audience viewed content.
  • Presented with South Florida Business Journal's 'Best of' Award for outstanding achievement.
  • Conducted market research to scope out industry competition and identify advantageous trends.
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
  • Established, optimized and enforced business policies to maintain consistency and high-quality standards across digital operations.
02/2002 to 12/2007 Founder MAX World News | City, STATE,

Marketing communications agency for enterprise clients with focus in healthcare and technology.

Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.

Selected Contributions:

  • Conceived first-of-its-kind video news feed for both broadcast and web.
  • Grew company to over $10-million annually through creative product marketing and growth hacking.
  • Drove implementation of new market expansion to propel business forward and adapt to market changes.
  • Over 700 television stations and thousands of brands relied on MAX World News world leading corporate communications source.
  • Won multiple awards for exceptional brand storytelling, namely Emmy Award, Davey Awards, Telly Awards, Clio Awards, MarCom Award and Dalton Pen Communicator's Award.
  • Selected to ring opening bell of NASDAQ stock market.
09/2000 to 02/2002 Vice-President of Branded Content Five Star Productions | City, STATE,

Oversaw creation, production, and sponsorship of several branded television programs and digital products.
Selected Contributions:

  • Consulted Global 500 companies in strategic marketing strategy.
  • Produced first-of-its-kind branded business television series hosted by Jack Kemp.
  • New content led to over $5-million in monthly revenue.
EDUCATION
Expected in 05/2022 Professional Certificate Innovation & Entrepreneurship | Stanford University Graduate School of Business, Stanford, CA GPA:
Expected in 05/2014 Graduate Degree | Public Administration, Policy & Law Florida State University, Tallahassee, FL GPA:
Expected in 05/1992 Bachelor of Science | Sales & Marketing Management Johnson & Wales University, Providence, RI GPA:

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School Attended

  • Stanford University Graduate School of Business
  • Florida State University
  • Johnson & Wales University

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