Award-winning, results-driven marketing and communication executive with over fifteen years of successful experience leading strategic marketing and communications strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively communicate complex messaging and influence stakeholders of all levels. Passionate, creative, and analytical self-starter. Seeking Executive level marketing and/or communications opportunity.
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Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.
Selected Contributions:
- Utilized data and technology to optimize marketing automation leading double-digit growth in engagement.
- Integrated marketing plans led to double-digit increase in year-over-year lead generation while facing effects of COVID-19.
- Year-over-year brand awareness studies showed significant increase in various brand metrics including perception, recognition, recall, loyalty, and value.
- Designed and executed marketing strategy for 180-degree business pivot during COVID-19 pandemic.
- Developed strategic roadmaps for product portfolio including sales strategy, pricing, campaigns, product launches, and analytical positioning vs. competition.
Marketing and demand generation agency for 700 colleges and universities.
Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices of current creative, digital marketing, communications, content, and sales strategies including creative direction, brand management, video production, campaign management, SEO, SEM, digital advertising, e-mail, social media, TV, radio, and print focused on engaging to drive results.
Selected Contributions:.
- Conceived and engineered best-in-class application to better connect, inform, and entertain Generation Z audiences through creative content, marketing, and social strategies.
- Served as "Brand Steward" for industry leaders including Yale, Stanford, Cornell, Disney, Comcast/NBC/Universal, Yahoo!, Monster and Princeton Review.
- Polls concluded that EIGHTY-EIGHT PERCENT of target audience viewed content.
- Presented with South Florida Business Journal's 'Best of' Award for outstanding achievement.
- Conducted market research to scope out industry competition and identify advantageous trends.
- Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across digital operations.
Marketing communications agency for enterprise clients with focus in healthcare and technology.
Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.
Selected Contributions:
- Conceived first-of-its-kind video news feed for both broadcast and web.
- Grew company to over $10-million annually through creative product marketing and growth hacking.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Over 700 television stations and thousands of brands relied on MAX World News world leading corporate communications source.
- Won multiple awards for exceptional brand storytelling, namely Emmy Award, Davey Awards, Telly Awards, Clio Awards, MarCom Award and Dalton Pen Communicator's Award.
- Selected to ring opening bell of NASDAQ stock market.
Oversaw creation, production, and sponsorship of several branded television programs and digital products.
Selected Contributions:
- Consulted Global 500 companies in strategic marketing strategy.
- Produced first-of-its-kind branded business television series hosted by Jack Kemp.
- New content led to over $5-million in monthly revenue.
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School Attended
- Stanford University Graduate School of Business
- Florida State University
- Johnson & Wales University
Job Titles Held:
- Director of Strategic Marketing
- Founder
- Founder
- Vice-President of Branded Content
Degrees
- Professional Certificate Innovation & Entrepreneurship
- Graduate Degree
- Bachelor of Science
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