Director of Sales & Marketing Resume Example
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DIRECTOR OF SALES & MARKETING
Professional Summary
Creative professional with energetic personality and proven skills in sales, marketing, events and customer service.
Skills
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Work History
Director of Sales & Marketing | Pyramid Hotel Group - Daytona Beach Shores , FL11/2012 - Current
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity; increased overall revenue by 12% and net profit by 24%
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Created and led sales promotions and advertising strategies to boost profits and bring in new customers
- Developed, implemented and enhanced employee targets and operational policies to promote productivity and strengthen team performance
- Attended industry events to promote services and build relationships; tourism committees with Stafford Economic Development, bridal events, local colleges, trade shows, hospitality councils, etc
- Developed and updated all marketing materials; including weddings & private events, tour groups, wine club, and bistro
- Creates, plans, and directs the implementation of all in-house events
- Resolve customer concerns proactively within area of responsibility
- Coordinate with management team to integrate tasting room & bistro activities with private and public events
- Analyze pipeline and lead data, deliver periodic reporting, providing key business insights
- Conduct job duties with a high standard of ethics and integrity and always use discretion when dealing with personal information
- Maintain event team by recruiting, selecting, orienting and training venue coordinator, guest services coordinator and banquet captain; As well as coaching, motivating and providing feedback
- Leads weekly BEO meetings with management team to ensure every event detail will be executed properly
- Leads monthly managers meetings to review sales goals, review budgets, discuss future in-house initiatives, and recognize team members
- Maintains internal master calendar for winery, website calendar, and posting to outside event calendars
- Understand the competitive landscape and market trends
- Designs, updates and maintains website; responsible for marketing strategies
- Trains all new management and staff members regarding sales of clubs, wine, events, large reservations, website, etc
- Responsible for all Social Media Marketing: Facebook, Pinterest, Instagram, Blogging, etc; increased engagement by 46%
- Responsible for research, creation, implementation, advertising, and execution of all in-house events and initiatives
- Responsible for bi-weekly newsletters; increased newsletter following by 71%
- Assists in coordination of seasonal bistro menus, tastings, pairings, and roll-outs
- Drive research and successful implementation of enhancing productivity through automated platforms (ex. Staff Scheduling, Club, Forms, Newsletters, Sales, Reservations, Digital Contracts, CRM, etc.)
Catering Sales Manager | Aimbridge Hospitality - Atlanta , GA02/2012 - 11/2012
- Responsible for the marketing, sales, planning, and implementation of all weddings at Hilton McLean Tysons Corner.
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Orchestrated positive customer experiences at all stages by overseeing every area of wedding operations.
- Up sold catering & bar packages with most profitable outcomes for Hilton without sacrificing client desires.
- Designed wedding & catering packages to increase sales and customer experience.
- Managed customer relationships by responding to inquiries, conducting property tours, promoting facilities at networking events and bridal shows
- Represented the hotel by telephone and in-person to solicit and book interested wedding parties.
- Negotiated and drafted all wedding contract, proposals, Banquet Event Orders and Hotel Resumes for all wedding and wedding room blocks.
Sales Executive | Flinks - New York , NY05/2010 - 02/2012
- Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches
- Increased sales revenues by leveraging effective negotiating skills
- Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics
- Tackled customer concerns and responded to inquiries within 24 hours to provide immediate issue resolution
- Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person
- Establishing new clients, upgrading current clients & ensuring client satisfaction
- Design and plan large scale quarterly client networking events
- Career Highlight: Salesperson of the year, 2010-2011 (national company)
Education
George Mason University - City, State05/2008Bachelor of Science: Marketing
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Resume Overview
School Attended
- George Mason University
Job Titles Held:
- Director of Sales & Marketing
- Catering Sales Manager
- Sales Executive
Degrees
- Bachelor of Science :Marketing
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