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Director of Sales & Marketing Resume Example

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DIRECTOR OF SALES & MARKETING
Professional Summary

Creative professional with energetic personality and proven skills in sales, marketing, events and customer service.

Skills
  • Marketing
  • Communications Management
  • Goal oriented sales professional
  • HubSpot CRM
  • Social media management
  • Word Press
  • Microsoft Office Applications
  • Canva
  • Team leadership
Work History
Director of Sales & Marketing | Company Name - City, State11/2012 - Current
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity; increased overall revenue by 12% and net profit by 24%
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
  • Created and led sales promotions and advertising strategies to boost profits and bring in new customers
  • Developed, implemented and enhanced employee targets and operational policies to promote productivity and strengthen team performance
  • Attended industry events to promote services and build relationships; tourism committees with Stafford Economic Development, bridal events, local colleges, trade shows, hospitality councils, etc
  • Developed and updated all marketing materials; including weddings & private events, tour groups, wine club, and bistro
  • Creates, plans, and directs the implementation of all in-house events
  • Resolve customer concerns proactively within area of responsibility
  • Coordinate with management team to integrate tasting room & bistro activities with private and public events
  • Analyze pipeline and lead data, deliver periodic reporting, providing key business insights
  • Conduct job duties with a high standard of ethics and integrity and always use discretion when dealing with personal information
  • Maintain event team by recruiting, selecting, orienting and training venue coordinator, guest services coordinator and banquet captain; As well as coaching, motivating and providing feedback
  • Leads weekly BEO meetings with management team to ensure every event detail will be executed properly
  • Leads monthly managers meetings to review sales goals, review budgets, discuss future in-house initiatives, and recognize team members
  • Maintains internal master calendar for winery, website calendar, and posting to outside event calendars
  • Understand the competitive landscape and market trends
  • Designs, updates and maintains website; responsible for marketing strategies
  • Trains all new management and staff members regarding sales of clubs, wine, events, large reservations, website, etc
  • Responsible for all Social Media Marketing: Facebook, Pinterest, Instagram, Blogging, etc; increased engagement by 46%
  • Responsible for research, creation, implementation, advertising, and execution of all in-house events and initiatives
  • Responsible for bi-weekly newsletters; increased newsletter following by 71%
  • Assists in coordination of seasonal bistro menus, tastings, pairings, and roll-outs
  • Drive research and successful implementation of enhancing productivity through automated platforms (ex. Staff Scheduling, Club, Forms, Newsletters, Sales, Reservations, Digital Contracts, CRM, etc.)
Catering Sales Manager | Company Name - City, State02/2012 - 11/2012
  • Responsible for the marketing, sales, planning, and implementation of all weddings at Hilton McLean Tysons Corner.
  • Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
  • Orchestrated positive customer experiences at all stages by overseeing every area of wedding operations.
  • Up sold catering & bar packages with most profitable outcomes for Hilton without sacrificing client desires.
  • Designed wedding & catering packages to increase sales and customer experience.
  • Managed customer relationships by responding to inquiries, conducting property tours, promoting facilities at networking events and bridal shows
  • Represented the hotel by telephone and in-person to solicit and book interested wedding parties.
  • Negotiated and drafted all wedding contract, proposals, Banquet Event Orders and Hotel Resumes for all wedding and wedding room blocks.
Sales Executive | Company Name - City, State05/2010 - 02/2012
  • Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts
  • Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches
  • Increased sales revenues by leveraging effective negotiating skills
  • Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics
  • Tackled customer concerns and responded to inquiries within 24 hours to provide immediate issue resolution
  • Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person
  • Establishing new clients, upgrading current clients & ensuring client satisfaction
  • Design and plan large scale quarterly client networking events
  • Career Highlight: Salesperson of the year, 2010-2011 (national company)
Education
George Mason University - City, State05/2008Bachelor of Science: Marketing
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Resume Overview

School Attended

  • George Mason University

Job Titles Held:

  • Director of Sales & Marketing
  • Catering Sales Manager
  • Sales Executive

Degrees

  • Bachelor of Science : Marketing

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