director of sales and marketing resume example with 5+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000,
Professional Summary

Strategic and analytical with motivational leadership style and expertise in building new network connections, promoting products and expanding territories. Goal-oriented manager with distinguished experience in Marketing industries and proven leadership abilities. Expert in increasing productivity/referrals/census and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Accomplished Sales Manager offering 4-5 years of experience developing and maximizing healthcare sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.

  • Extensive personal network
  • Strategic account development
  • Review of contracts
  • Account management
  • Sales presentations
  • New Business Development
  • Story development and brand management
  • Quantitative and Qualitative Market Research
  • Sales Strategies
  • Persuasive
  • Natural leader
  • Direct sales
  • Business development and planning
  • Analytical problem solver
  • Sales processes
  • Systems and software programs
  • Relationship building and retention
  • Social Media Engagement
  • Budget Development and Management
  • Strategic marketing
  • Thought leadership content development
Work History
07/2018 to Current Director of Sales and Marketing Kindred Healthcare | San Leandro, CA,
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Monitored sales team performance, analyzed sales data and reported information to supervisors.
  • Held weekly meetings with supervisors to identify techniques to overcome sales obstacles and enhance effective marketing.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Drove team revenue totals by bringing in over 2-5 million per year in annual in sales.
  • Created lists of potential customers based on regional markets and led sales tasks.
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Investigated and integrated new strategies to expand business operations and grow customer base.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Developed and executed sales presentations as well as both internal and external product training workshops.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
03/2017 to 07/2018 Executive Director Providence Health & Services | Cerritos, CA,
  • Coordinated and implemented effective training for over 20 professionals to improve community processes.
  • Developed and maintained excellent professional relationships with all physicians, referral sources in the community, and with family/friends of the community. Also, extremely active in community outreach with great success in gaining census.
  • Maintained outside and inside sales
  • Orchestrated many successful functions for referral source events and family gatherings.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
  • Gathered, analyzed and compiled data into reports to be distributed to appropriate personnel.
  • Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Promoted mission of organization via successful community outreach and marketing strategies.
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public.
  • Instituted formal operating procedures and enforced adherence to policies and regulations that impacted bottom-line.
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Established new customer service and problem resolution processes to improve client satisfaction rates.
  • Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
  • Incorporated business development initiatives to bring in new clients and boost profits.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
02/2016 to 03/2017 Executive Marketing Director Frontier Managment | City, STATE,
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Montessori products made by our Memory Care Patients.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Implemented marketing strategies which resulted in 68% growth of customer base.
  • Consulted with product development teams to enhance products based on customer data.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Accomplished industry-leading successes for Memory Care customers through developing a Montessori program to enhance their independence and quality of life.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Brought census from 43% to 90% within one year. I was then promoted to Executive Director the following year.
Expected in Some College | Psychology/ Social Work Southern Methodist University, Dallas, TX GPA:
  • President of Women's Interest Network
  • Created Ducks Unlimited Chapter
Expected in 05/2008 High School Diploma | Kilgore High School, Kilgore, TX GPA:
  • American Marketing Association

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Resume Overview

School Attended

  • Southern Methodist University
  • Kilgore High School

Job Titles Held:

  • Director of Sales and Marketing
  • Executive Director
  • Executive Marketing Director


  • Some College
  • High School Diploma

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