Director Of Sales And Marketing Resume Example Company Name

DIRECTOR OF SALES AND MARKETING

Summary

Accomplished Director of Sales with 15 plus years of experience, specializing in penetrating new markets and major market expansion. Proven ability to build territories implement and execute winning sales strategies while managing key accounts and leading dynamic teams. The entrepreneurial mindset that drives revenue contributing to long-term financial goals and organizations profitability. Continuously identify, develop, negotiate, and close accounts.

Skills

New Business Development
Multi-tasking and Negotiation
Strategic Planning
Teamwork
Time Management
Communication

Rapport and Relationship Building
Brand-building strategic
Documentation and Reporting
Problem Solving
Profit and revenue-generating strategies
Market intelligence

Experience

Director of Sales and Marketing | 10/2019 to Current
Company Name - City, State

Direct the day-to-day activities of the sales department; plan, organize, and assign work as needed, develop and communicate strategies and goals, train and advise team of policies and procedures
Develops and implements the total sales and marketing effort of the hotel, including securing new accounts, maintaining existing accounts
Develops and maintains marketing plan and sale budget with General Manager
Preparation of required reports in a timely manner
Develop business through direct sales solicitation; secure new clients; maintain existing clients while executing sales plans strategy to maximize profitability of the hotel
Follow up on leads to gain additional business increase profitable sales volume for the hotel by meeting and exceeding the financial and proactive selling goals established by executive management
Ensure all pertinent aspects of solicitation, closing, and client communications are complete and documented
Develops and implements annual sales goals for sales team which are aligned with the hotel's overall revenue goals
Develop and assist with the hotel's marketing and sales strategy based on the hotel's state and strengths within each market segment
Implement hotel's marketing and sales plan; become familiar with the hotel's demand segment and takes advantage of hotel's strengths against competitors while analyzing the competitors' strengths and weaknesses
Analyze current/potential market sales and trends; coordinate all activity to maintain and increase revenue and market share through added business volume and increase rate
Conduct ongoing competitor pricing and product analysis to ensure proper rate positioning and product offering relative to the competition
Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships

Director of Sales and Marketing | 07/2014 to 10/2019
Company Name - City, State

Develop and maintain relationships with key clients in order to produce group and/or convention business to include room sales, food & beverage sales, catering/banquet services
Develop new strategies and tactics to drive revenue in assigned markets. Presents these plans to the Hotel General Manager and Regional Director of Sales for review and approval
Oversees the coordination of various department's activities related to booked business to ensure customer satisfaction and hotel profitability
Develops and maintains marketing plan and sale budget with General Manager
Manage the departmental budget and monitors sales activities/performance to ensure actual sales meet or exceed established revenue plan; accurately reports variances/projections
Execute hotel-level tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs
Prepares reports and forecast as requested to develop a more informative data base for improved management decision making and critical evaluation of work activities
Negotiate hotel rates for LNR accounts based upon room night volume and stay pattern
Direct the scheduling of conventions and group activities at the hotel and coordinates with other hotel- level departments to facilitate services agreed upon by the sales office and prospective clients.
Recruit, hire, train, and provide career development for all sales personnel; conducts performance valuations and provides feedback to employees using company hiring standards and guidelines
Develop and maintain good relationships with officials and representatives of local community groups and companies, attends out-of-town conventions to generate convention and group business
Provide sales training and development for all front desk personnel to ensure all guest inquiries and needs are consistently executed
Establishes and directs the development of annual sales goals; ensures they are fully understood and implemented in the hotel
Ensures project are executed for all market areas as stated in the hotel marketing plan with emphasis to increase sales and profitability
Coordinates special sales activities, promotions, trade shows, etc.
Supports Sales manager by participating in solving problems with other departments as required related to business booked in the hotel i.e. problems of guest room function space conflicts, salvaging of accounts which have threaten cancellation

Director of Sales | 12/2011 to 07/2014
Company Name - City, State

Responsible for daily operation of the Sales department • Direct sales activities of the hotel to achieve budgeted goals • Develops the budget with General Manager and Controller • Negotiates with clients and achieve maximum revenue/profit potential while satisfying client's needs • Solicit new business within different market segments via Tele prospecting and outside sales calls • Develop and maintain relationships with key clients to produce group and/or convention business, to include room sales, food & beverage sales, catering/banquet service
Development and execution of the marketing plan, sales presentations, developing new accounts and maintain existing clients, group sales, meeting planning, event planning and revenue management.
Maximize the profitability of the hotel while maintaining customer satisfaction
Develop and maintain relationships with key clients to produce group business and land new LNR accounts
Rapid RFP responses to capture more Corporate business and completed compelling business cases
Develop brand sales strategies for brands top and target National Accounts
Assist in the implementation and achievement of the Sales Marketing Plan
Preparation of required reports in a timely manner
Monitor production of all top accounts and evaluate trend within the market
Assist in the development of the property level sales training to ensure hotel sales team effectively sells the brand
Follow-up with Sales Managers on progress of groups booked such as room night pick-up, function space ratios, consortia agreements, catering coordination, etc.
Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives.
Hired and motivated 5 member sales team achieving over $250,000 in new sales per year.

Director of Sales | 04/2004 to 12/2011
Company Name - City, State

Development/solicitation of new accounts for new hotel in market through strategic sales planning.
Outside Sales Calls/Cold Calling
Maximize the profitability of the hotel while maintaining customer satisfaction
Development and execution of the marketing plan, sales presentations, developing new accounts and maintain existing clients, group sales, meeting planning, event planning and revenue management
Direct oversight of the sales operation for the hotel; sales and marketing budget, forecast, advertising, marketing business plans and supervision of Sales Assistant
Rapid RFP responses to develop more Corporate base business
Monitor production of all top accounts and evaluate trends within my market
Perform sales, marketing and publicity activities to increase business and maximize revenues
Negotiates with clients and achieve maximum revenue/profit potential while satisfying client's needs
Manages transient and group room commitments to ensure proper market mix
Participate in pre-planning meeting with clients, advising and making suggestions for event setup
Ensures communication of Sales Managers between other Department Heads in maintained to maximize the guest experience and hotel profitability
Prepares reports and forecasts as requested to develop a more informative data base for improved management decision making and critical evaluation of work activities

Education and Training

Memphis State University - City

Bachelor of Arts

Business Management, 12/1994

Accomplishments

Top Sales Director Region 1 for Interstate Crossroads Division
Exceeded Sales Goals for 5 quarters with Interstate Hotels and Resorts
Increased top line revenue with new sales strategies
DOS of the year 2017 (Crestline Hotels and Resorts)
Achieved 200% of quarterly goals for 2017 and 2018

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Director of Sales and Marketing Resume Example

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