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Director of Sales and Marketing Resume Example

Resume Score: 80%

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DIRECTOR OF SALES AND MARKETING
Summary

Accomplished Director of Sales with 15 plus years of experience, specializing in penetrating new markets and major market expansion. Proven ability to build territories implement and execute winning sales strategies while managing key accounts and leading dynamic teams. The entrepreneurial mindset that drives revenue contributing to long-term financial goals and organizations profitability. Continuously identify, develop, negotiate, and close accounts.

Skills
  • New Business Development
  • Multi-tasking and Negotiation
  • Strategic Planning
  • Teamwork
  • Time Management
  • Communication
  • Rapport and Relationship Building
  • Brand-building strategic
  • Documentation and Reporting
  • Problem Solving
  • Profit and revenue-generating strategies
  • Market intelligence
Experience
Director of Sales and Marketing | 10/2019 to Current
Company Name - City, State
  • Direct the day-to-day activities of the sales department; plan, organize, and assign work as needed, develop and communicate strategies and goals, train and advise team of policies and procedures
  • Develops and implements the total sales and marketing effort of the hotel, including securing new accounts, maintaining existing accounts
  • Develops and maintains marketing plan and sale budget with General Manager
  • Preparation of required reports in a timely manner
  • Develop business through direct sales solicitation; secure new clients; maintain existing clients while executing sales plans strategy to maximize profitability of the hotel
  • Follow up on leads to gain additional business increase profitable sales volume for the hotel by meeting and exceeding the financial and proactive selling goals established by executive management
  • Ensure all pertinent aspects of solicitation, closing, and client communications are complete and documented
  • Develops and implements annual sales goals for sales team which are aligned with the hotel's overall revenue goals
  • Develop and assist with the hotel's marketing and sales strategy based on the hotel's state and strengths within each market segment
  • Implement hotel's marketing and sales plan; become familiar with the hotel's demand segment and takes advantage of hotel's strengths against competitors while analyzing the competitors' strengths and weaknesses
  • Analyze current/potential market sales and trends; coordinate all activity to maintain and increase revenue and market share through added business volume and increase rate
  • Conduct ongoing competitor pricing and product analysis to ensure proper rate positioning and product offering relative to the competition
  • Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships
Director of Sales and Marketing | 07/2014 to 10/2019
Company Name - City, State
  • Develop and maintain relationships with key clients in order to produce group and/or convention business to include room sales, food & beverage sales, catering/banquet services
  • Develop new strategies and tactics to drive revenue in assigned markets. Presents these plans to the Hotel General Manager and Regional Director of Sales for review and approval
  • Oversees the coordination of various department's activities related to booked business to ensure customer satisfaction and hotel profitability
  • Develops and maintains marketing plan and sale budget with General Manager
  • Manage the departmental budget and monitors sales activities/performance to ensure actual sales meet or exceed established revenue plan; accurately reports variances/projections
  • Execute hotel-level tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs
  • Prepares reports and forecast as requested to develop a more informative data base for improved management decision making and critical evaluation of work activities
  • Negotiate hotel rates for LNR accounts based upon room night volume and stay pattern
  • Direct the scheduling of conventions and group activities at the hotel and coordinates with other hotel- level departments to facilitate services agreed upon by the sales office and prospective clients.
  • Recruit, hire, train, and provide career development for all sales personnel; conducts performance valuations and provides feedback to employees using company hiring standards and guidelines
  • Develop and maintain good relationships with officials and representatives of local community groups and companies, attends out-of-town conventions to generate convention and group business
  • Provide sales training and development for all front desk personnel to ensure all guest inquiries and needs are consistently executed
  • Establishes and directs the development of annual sales goals; ensures they are fully understood and implemented in the hotel
  • Ensures project are executed for all market areas as stated in the hotel marketing plan with emphasis to increase sales and profitability
  • Coordinates special sales activities, promotions, trade shows, etc.
  • Supports Sales manager by participating in solving problems with other departments as required related to business booked in the hotel i.e. problems of guest room function space conflicts, salvaging of accounts which have threaten cancellation
Director of Sales | 12/2011 to 07/2014
Company Name - City, State
  • Responsible for daily operation of the Sales department • Direct sales activities of the hotel to achieve budgeted goals • Develops the budget with General Manager and Controller • Negotiates with clients and achieve maximum revenue/profit potential while satisfying client's needs • Solicit new business within different market segments via Tele prospecting and outside sales calls • Develop and maintain relationships with key clients to produce group and/or convention business, to include room sales, food & beverage sales, catering/banquet service
  • Development and execution of the marketing plan, sales presentations, developing new accounts and maintain existing clients, group sales, meeting planning, event planning and revenue management.
  • Maximize the profitability of the hotel while maintaining customer satisfaction
  • Develop and maintain relationships with key clients to produce group business and land new LNR accounts
  • Rapid RFP responses to capture more Corporate business and completed compelling business cases
  • Develop brand sales strategies for brands top and target National Accounts
  • Assist in the implementation and achievement of the Sales Marketing Plan
  • Preparation of required reports in a timely manner
  • Monitor production of all top accounts and evaluate trend within the market
  • Assist in the development of the property level sales training to ensure hotel sales team effectively sells the brand
  • Follow-up with Sales Managers on progress of groups booked such as room night pick-up, function space ratios, consortia agreements, catering coordination, etc.
  • Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives.
  • Hired and motivated 5 member sales team achieving over $250,000 in new sales per year.
Director of Sales | 04/2004 to 12/2011
Company Name - City, State
  • Development/solicitation of new accounts for new hotel in market through strategic sales planning.
  • Outside Sales Calls/Cold Calling
  • Maximize the profitability of the hotel while maintaining customer satisfaction
  • Development and execution of the marketing plan, sales presentations, developing new accounts and maintain existing clients, group sales, meeting planning, event planning and revenue management
  • Direct oversight of the sales operation for the hotel; sales and marketing budget, forecast, advertising, marketing business plans and supervision of Sales Assistant
  • Rapid RFP responses to develop more Corporate base business
  • Monitor production of all top accounts and evaluate trends within my market
  • Perform sales, marketing and publicity activities to increase business and maximize revenues
  • Negotiates with clients and achieve maximum revenue/profit potential while satisfying client's needs
  • Manages transient and group room commitments to ensure proper market mix
  • Participate in pre-planning meeting with clients, advising and making suggestions for event setup
  • Ensures communication of Sales Managers between other Department Heads in maintained to maximize the guest experience and hotel profitability
  • Prepares reports and forecasts as requested to develop a more informative data base for improved management decision making and critical evaluation of work activities
Education and Training
Memphis State University - City
Bachelor of Arts
Business Management, 12/1994
Accomplishments
  • Top Sales Director Region 1 for Interstate Crossroads Division
  • Exceeded Sales Goals for 5 quarters with Interstate Hotels and Resorts
  • Increased top line revenue with new sales strategies
  • DOS of the year 2017 (Crestline Hotels and Resorts)
  • Achieved 200% of quarterly goals for 2017 and 2018
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

School Attended

  • Memphis State University

Job Titles Held:

  • Director of Sales and Marketing
  • Director of Sales

Degrees

  • Bachelor of Arts

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