director of sales and marketing resume example with 20+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary
Hardworking, highly-motivated Creative Social Media Manager bringing several years of experience in marketing and advertising projects. Experienced in Social Media field and ready for challenging assignments. Reliable in completing quality work and exceeding expectations., strategically designed plans, impacting highly visible and profitable marketing campaigns. Adept at working effectively unsupervised and quickly mastering new skills.
Skills
Social Media Marketing
Customer Demographics
Social Media Management
Google Analytics Proficiency
Social Media Trends
Problem Solving
Adobe Creative Suite
Microsoft Office Suite
Operating Procedures and Policies
Marketing Strategies
Verbal and Written Communication
Decision Making
Networking Events
Google AdWords
Advertising Campaigns
SEO Strategies
Evaluation of Marketing Campaigns
Marketing Analytics
Brand Development
Education and Training
American Trades InstituteFort Worth, TX, Expected in 01/1999 ā āAssociate of Arts:Graphic Design/Marketing - GPA:
Experience
Milestone Retirement Communities - Director of Sales and Marketing Vancouver, WA, 04/2022 - Current
Developed social media content and scheduled posts to coincide with target audience usage.
Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
Wrote social media content to increase engagement with customers.
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Utilized Facebook, Instagram, TikTok, LinkedIn, Twitter and YouTube to promote products, services and content.
Posted new content for products and services when managing marketing and release calendars.
Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
Developed and implemented strategic social media marketing plans.
Collaborated with public figures, companies and press to boost and enhance brand on social media.
Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
Kroger - Graphic Designer/Marketing Specialist Arlington Heights, IL, 12/2008 - 04/2021
Designed and created posts for social media to grow our followers.
Designed new, on-brand visual elements focusing on concept and messaging.
Generated digital image files for use in digital and traditional printing.
Submitted design ideas to plan projects with customers and managers.
Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.
Selected colors and themes while adding functionality to create new designs.
Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
Directed advertisement, banner and signage projects from concept to final delivery.
Worked with customers to present mockups and collect information for adjustments.
Created corporate brands by designing cohesive looks between logos and letterheads.
Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
Prepared branding packages for point of sale displays, promotional materials and product packaging.
Designed interactive graphics for licensed products on compatible consumer platforms.
Oversaw product design, print design and marketing collateral from concept to completion.
Flood Design Group - Owner City, STATE, 06/2001 - 12/2008
Prepare materials for digital email blasts
Set pricing structures according to market analytics and emerging trends.
Suggest and receive improvements as needed
Remain flexible through multiple revisions while keeping a keen attention to detail
Obtain approval of concept by submitting rough layouts to the
Marketing Director and Sales Managers for approval to move forward
Review and have audited for approval before all final layouts are sent to print or added to digital media
Prepare finished copy and art by operating typesetting, printing, and similar equipment
Mark up, paste, and assemble final layouts to prepare layouts for printer
Update website photos periodically while maintaining a consistent look and feel throughout the web properties
Update website content (testimonials, stories, and press releases) provided by the Marketing Director and Sales Managers
Add videos to Vimeo and YouTube
Assist in creating new internet content for websites and social media
Verify social media sites are clean and professional
Remove unsuitable posts or pictures as needed
Claire Marketing and Design Group Brand Naming Go-To-Market Strategy Campaign Development Content Strategy & IA Design Systems & Guidelines Help companies market and sell to their prospective clients
Ensure that clients learn how to engage with the proper customers Market Analysis & Business Case Development Customer Research
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