director of sales and marketing resume example with 10+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -

Results-driven sales leader bringing demonstrated record of progressive growth and accomplishment in the Hospitality industry. Proactive manager and strategic problem-solver with record of achieving challenging profit goals while consistently acquiring new customers and expanding operations. Tenacious in pursuing new revenue streams and sales opportunities.

  • Revenue goal solutions
  • Promotional sales events
  • Brand-building strategies
  • Compelling leadership skills
  • Profit and revenue-generating strategies
  • Key account development
  • Market and competitive analysis
  • Lead generation
  • Multidisciplinary team leadership
  • Sales tracking
  • Consultative and relationship selling
  • Recruiting and Hiring
  • National account management
  • Market intelligence
  • Complex project negotiations
01/2009 to 03/2013
Director of Sales and Marketing Marriott Vacations Worldwide Fort Myers Beach, FL,

Proactive sales calls to Travel Agents, Wholesale Tour Operators and local corporate companies, negotiated rates for FIT, groups, and RFP, Ambassador for the Cerritos Regional Chamber, attended networking functions that were directly related to the field in Hospitality and Events, Targeted Asian and French markets to gain consumption of tour group travel. Outreached to Inbound tour operators & event planners and conducted site tours. ● Creatively managed, tracked, flagged and tagged via Social Media to prospective leads, crossover promotion with city and county wide colleges, venues, local Calendar of events, and attractions, as well as regionally and nationally. ● Held weekly revenue meetings, reviewed arrival list daily, Generated monthly sales report to be seen by Corporate. Reviewed Star Reports, aggressively
tracked rates, worked with TPI’s to increase revenue, researched, planned, forecast Hotel & Market trends for local and regional areas, created marketing budgets & innovative group packages, Advised team on quarterly aggressive outreach of specific markets to generate revenue and raise visibility.

03/2013 to 12/2015
Freelance Business Development Consultant Affluence PR/Marketing City, STATE,

● Prospecting and qualifying leads, aggressive sales outreach, compiling contact information with follow up reports, negotiating contracts and sales, social networking, outside sales calls and developed, organized and managed events (Launches, Trunk Shows, Menu tasting, Sales Events). Created sales and package campaigns for social media networks. ● Managed all PR clients’ accounts, kept relationships with local, regional, national writers, editors, stylists, celebrities and bloggers by aggressive outreach to secure placements and/or editorials for our clients. ● Maintained activity log reports and media coverage reports for client review, consultation with clients on strategizing creative campaign outreach for targeted publications. ● Revenue Placements- B & Lu Clothing featured in Glamour Magazine, generated sales of $4000.00 for limited product. Wholesale Accessory order by Nordstrom generated by WWD magazine placement. Fiction Novel placement in UK Weekly Magazine generated 100 orders of books within a week. Hosted New Menu event in November generated private XMAS party the following month.

08/2015 to 12/2018
Bar Chef Palos Verdes Golf Club City, STATE,

● Set-up and breakdown bar outlets, maintain liquor count and report stockage ● Mixing craft cocktails on high volume demand in fine dining settings with confidence, responsibility and friendliness. ● Consulting with food and beverage management on new beverage menu ideas, ingredients and brand beverage selections for seasonal menus ● Consulting with guest planners and members for beverage selection, creating specialty drinks for tournaments and special occasions which fits their budget as well as preferred top trending selections that fit their event ● Responsible for selection, stocking, selling and providing beverage and snack food for Tournament beverage carts and Tee tents for derbys, fundraisers and private groupings ● Responsible for closing all F&B outlets (including tournaments) daily tickets which include balancing sales making bank drops and securing clubhouse by locking building and securing alarms ● Anticipating members needs by providing exceptional bar butler service

08/2015 to 08/2019
Catering Events Lead Bartender 1st Class Event Services City, STATE,

Bartender/ Server- 1st Class Event Services
, Long Beach, CA, July 15- Aug 19

● Serving private parties from 10ppl to 2500ppl for all occasions ● Set-up and breakdown of food and beverage stations for large events at Long Beach Convention Center, LA Coliseum Long Beach Aquarium to premium private social club venues such as Norris Event Center, Banning Museum and Trump National Golf course ● Maintaining liquor counts, handling cash transactions in timely manner for events such as weddings, receptions, conventions, festivals and concerts ● Set-up of dining room areas, serving guests food and beverages through tray pass, buffet, ready to order seated dinners for private event venues ● Clean up after parties and may reset for next event

Education and Training
Expected in 06/1996
Bachelor of Arts: English
University of North Carolina At Greensboro - Greensboro, NC

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Resume Overview

School Attended

  • University of North Carolina At Greensboro

Job Titles Held:

  • Director of Sales and Marketing
  • Freelance Business Development Consultant
  • Bar Chef
  • Catering Events Lead Bartender


  • Bachelor of Arts

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