director of sales and marketing resume example with 12+ years of experience
Results-oriented marketing and sales professional, technical, creative and in tune with latest sales and marketing strategies. Demonstrated history of customer service excellence and strategic planning ability throughout product and campaign lifecycles. Collaborative approach to leadership and fostJessicag team-oriented environment. Accomplished at employing diverse sales tactics, incorporating skills and grit to generate significant revenue.
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Plan and lead development and implementation of business plans and sales and marketing strategies to gain market share.
- Attained sales goals and profitability to exceed revenue goals and grow new business.
- Created campaigns that increased hotel and restaurant traffic above goals in challenging pandemic, one generating $13,566 from December 2020 to February 14, 2021.
- Generated $2.33M to date in small market amid pandemic.
Report directly to PE ownership group, local and national management
- Inform of current and potential sales trends.
- Lead implementation of strategies to increase revenue and market share.
- Track and report actuals compared to established revenue plans to promote cross- pollination of best practices across ownership group.
Design, develop and deliver a marketing strategy to complement sales goals and:
- Generate and disseminate online content to engage audience to measurable action.
- Measure, analyze, and report on effectiveness of communications.
- Create content and design for all marketing materials.
- Develop and execute crisis management communication plans.
Executed the responsibilities of assisting in the definition of job duties utilized to facilitate and oversee the hiring of a full-time Food & Beverage Manager in October 2020 and again in July 2021. Maintained the role through the transition and onboarding process.
Simultaneous full-time equivalent role with responsibility to design, develop and execute strategy that complements occupancy and restaurant utilization goals of the hotel.
- Supervision of operational functions and inventory, room setup, and custodial functions relating to meeting and event spaces.
- Procure and develop relationships with vendors to ensure best prices for supplies.
- Cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Maintained Osgood brand, product, office and client messaging in development and design of flyers, property brochures and proposals for purpose of closing deals.
- Participated in formulation, strategy and production for marketing of particular properties and supported implementation of business strategies to Employing Broker and Broker Associate team.
- Designed, implemented and managed digital marketing through various channels, Website, WordPress, Facebook, Pinterest and Instagram.
- Interfaced directly with clients, including property tours, resolving routine issues and responding to pricing and/or non-routine inquiries.
- Designed, marketed and implemented client engagement and appreciation events.
- Maintained and updated marketing infrastructure including client database system, intranet, external website, including data on all prospects.
- Staged homes for agent's listings as needed for purpose of selling home quickly and at top dollar.
Small business owner generating regular passive income through channeling artistic and creative talents.
Home Staging
- Understand market, consult, design, procure and install for agents and homeowners, nationally and internationally.
- Design and install staging for
Interior Design
- Consult, design, procure, and implement, nationally and internationally.
Retail Product Line | Scented Candles | Located in Lusaka, Zambia
- Sell product, both retail and wholesale, resulting in $20K yearly in sales.
- Design branding and merchandising.
- Procure wholesale supplies, manage imports and costs.
- Hand-craft candles and manage inventory.
- Hire, manage and provide opportunity for development for locals assisting with production and sales.
- Minor in Marketing.
- Licensed Real Estate Agent | Colorado - June 2021
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Resume Overview
School Attended
- Jessica Claire
Job Titles Held:
- Director of Sales and Marketing
- EVENT MANAGER
- Director of Client Services and Marketing
- Owner | Designer | Creative
Degrees
- Bachelor of Arts
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