Strict Sales Director with 22 years of sales supervisory experience. Skilled in obtaining new and retaining current business with ability to streamline daily activities for maximized productivity and sales. Detail-oriented and dedicated to cultivating efficient environments for top service. Seasoned Outside Sales Representative with 20-year track record. Bringing strong industry knowledge, supporting business development and growth initiatives. Leveraging outstanding communication strengths to cultivate and retain long-term relationships. Performance-driven strategic thinker, problem solver and leader with 20 years of experience aligning systems with business requirements, policies and regulatory requirements.
- Performance tracking and evaluations
- Rapport and relationship building
- Business growth and retention
- Salesforce CRM
- Coaching and mentoring
- Client Interactions
- Sales Force Training
- Performance metrics analysis
- Team Management
- Pipeline Planning
- Budgeting
- Scheduling
- Sales Training
Fort Shafter, HI, 03/2010 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Managed and motivated sales team to increase revenue 100% in three years.
- Forecasted sales of $3.9 million and set successful policies to achieve 110% of objective.
- Developed and implemented SEO techniques to maximize internet traffic and presence.
- Analyzed sales and marketing data for improved strategies.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Implemented sales and marketing program to support company objectives, resulting in 50% increase in new business.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
DC, State, 09/2008 - 03/2010
- Booked large groups for weddings, seminars, conferences and other events, providing best available room rates.
- Oversaw day-to-day operations of brand new, 200-room hotel with staff of 50 employees.
- Implemented and created promotions to stimulate repeat business and attract new business travel accounts.
- Attended and participated in conferences and trade shows to generate new leads, network and drive business.
- Arranged and coordinated sales calls with prospective clients to generate business for hotel.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Built relationships with customers and community to establish long-term business growth.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
City, STATE, 10/1998 - 12/2006
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Increased revenues and supported business goals by developing membership strategies and campaigns.
- Led projects and analyzed data to identify opportunities for increased membership usage.
- Exceeded goals through effective marketing to increase membership #'s by 100% in first year.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Supported boards and compensation committees in all areas of governance, oversight and advised on compensation programs.
- Participated in annual rate reviews.
- Prepared and reviewed annual budgets.
- Managed $5 million annual marketing budget.
- Evaluated employee performance quarterly and annual reviews.
- Named TPC Network sales leader 2011-2014, 2018 & 2019
- Consistently developed a team to achieve and exceed sales goals
- Opened two new hotels and increased occupancy to 80%
- Managed production of new marketing materials from concept creation to launch.
- Toastmasters
- Professional Club Marketing Association
- Board of Directors St. Johns County Chamber
- Beaches, Jacksonville, Ponte Vedra Chamber
- American Marketing Association
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School Attended
- Florida State College At Jacksonville
Job Titles Held:
- Director of Sales and Marketing
- Director of Sales
- Director of Membership and Communications
Degrees
- Associate of Arts
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