Director of Recruitment- Global Marketing & Sales Resume Example

Navitas is an Australia based outsource partnership solution to globalization of pubic university campuses through recruitment and embedded academic pathway programs. The role of the Director for USA was created as a promotion from regional Marketing Director and accountable for marketing & sales targets, P & L, process & systems and stakeholder relations and matrix managing a global marketing team. Hired as Marketing Director to start up operation at FAU as first employee in an on-site model while leading an underperforming business unit (WKU) simultaneously.

GLOBAL | STRATEGIC PARTNERSHIPS | HIGHER EDUCATION

• Responsible for providing expertise and top rate client service to partnerships at all USA university partnerships: Florida Atlantic University, University of Massachusetts-Boston, Lowell, Dartmouth, University of New Hampshire, University of Idaho, RBC of William & Mary
• Served as faculty liaison and advisor for travel abroad through the Provost's Office
• Participated in key strategic executive meetings to support mission of the uni partner & new product development research, planning and negotiation

SALES | OPERATIONS | ENROLLMENT MANAGEMENT

• Built, set and delivered marketing plans, budgets & sales targets- honored for top sales company-wide for first intake exceeding all historic performance within Navtias system
• Managed budget forecasting, P & L and expense reporting for all USA marketing staff
• Decreased marketing spend to ensure positive ROI by initiating a new tracking system
• Optimized CRM process with addition of specific entry fields to sales reporting & integration 
• Promoted regular data-based decision making for structure and resource management
• Recognized as top performer and sponsored for NaviLEAD global management program for executive level staff in Fall 2016

LEADERSHIP | ACCOUNT MANAGEMENT |GOVERNMENT RELATIONS

• Managed key staff relationships (1) Global marketing teams in Europe, Africa, Middle East, India, Pakistan, Greater China, SE Asia (2) USA Marketing Managers  (3) Assistant/Director of Marketing: Total FTE in matrix management structure 140 staff with direct reporting lines 15
• Negotiated contracts, agreements, performance metrics and legal terms for accounts
• Increased key agent partnerships and performance through prospect research and training
• Hosted key events, meetings, webinars as lead globally
• Developed wellness campaign for staff engagement: NaviFIT

MARKETING | BRANDING

• Converted prospects from awareness to commitment integrating media about student success and faculty research
• Advised on region specific social media, web, content, lead generation, and responsible to ensure all marketing is fit-for-propose and translated and ready for go-to-market launches
• Defined market value proposition for all print and digital campaigns
• Participated in 2016 American Marketing Association Higher Ed Symposium: "Building Your Global Brand" presentation skyped in virtually from Singapore