Director Of Recruitment Global Marketing Sales resume example with 18+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -

High energy trailblazer with 15 years of progressively responsible leadership in global marketing & sales management in the education vertical. Uber-ambitious Senior Leader who drives business initiatives by building high performance teams with a creative vision and entrepreneurial mindset.

Marketing, Sales, Operations, Budget Forecasting, Strategic Planning, Optimization, Global Matrix Management, P & L, CRM, Contracts, Incentives, Digital marketing, Presentation, Communications
Team Development, Client Stakeholder Engagement, Vendor Partnership, Revenue & Market Expansion, Centralization of Services, Events, Business Development


Core Accomplishments
  • Achieved highest performance recognition for student acquisition and revenue growth within first year of launch of new program and nominated for Global Executive Leadership Program
  • Initiated training & development program which resulted in increased levels of customer service, leadership opportunities across national staff in department to decrease spend
  • Spearheaded global familiarization tour program with consistent messaging and sales conversion plan and client retention two years in a row with highest satisfaction ratings via social platform.
07/2014 to Current
Director of Recruitment- Global Marketing & Sales Navitas: USA University Partnerships City, STATE,

Navitas is an Australia based outsource partnership solution to globalization of pubic university campuses through recruitment and embedded academic pathway programs. The role of the Director for USA was created as a promotion from regional Marketing Director and accountable for marketing & sales targets, P & L, process & systems and stakeholder relations and matrix managing a global marketing team. Hired as Marketing Director to start up operation at FAU as first employee in an on-site model while leading an underperforming business unit (WKU) simultaneously.



  • Responsible for providing expertise and top rate client service to partnerships at all USA university partnerships: Florida Atlantic University, University of Massachusetts-Boston, Lowell, Dartmouth, University of New Hampshire, University of Idaho, RBC of William & Mary
  • Served as faculty liaison and advisor for travel abroad through the Provost's Office
  • Participated in key strategic executive meetings to support mission of the uni partner & new product development research, planning and negotiation



  • Built, set and delivered marketing plans, budgets & sales targets- honored for top sales company-wide for first intake exceeding all historic performance within Navtias system
  • Managed budget forecasting, P & L and expense reporting for all USA marketing staff
  • Decreased marketing spend to ensure positive ROI by initiating a new tracking system
  • Optimized CRM process with addition of specific entry fields to sales reporting & integration 
  • Promoted regular data-based decision making for structure and resource management
  • Recognized as top performer and sponsored for NaviLEAD global management program for executive level staff in Fall 2016



  • Managed key staff relationships (1) Global marketing teams in Europe, Africa, Middle East, India, Pakistan, Greater China, SE Asia (2) USA Marketing Managers  (3) Assistant/Director of Marketing: Total FTE in matrix management structure 140 staff with direct reporting lines 15
  • Negotiated contracts, agreements, performance metrics and legal terms for accounts
  • Increased key agent partnerships and performance through prospect research and training
  • Hosted key events, meetings, webinars as lead globally
  • Developed wellness campaign for staff engagement: NaviFIT



  • Converted prospects from awareness to commitment integrating media about student success and faculty research
  • Advised on region specific social media, web, content, lead generation, and responsible to ensure all marketing is fit-for-propose and translated and ready for go-to-market launches
  • Defined market value proposition for all print and digital campaigns
  • Participated in 2016 American Marketing Association Higher Ed Symposium: "Building Your Global Brand" presentation skyped in virtually from Singapore
05/2002 to 07/2014
Senior Director- Regional Education Management Corp: The Art Institutes City, STATE,

The Art Institutes were managed by EDMC with more than 50 campus locations throughout North America specializing in Design, Media, Fashion & Culinary Arts programs offering certificate, associate, bachelors and masters degrees. Promoted from Manager (2002-2004) to Associate Director (2004-2005) to Director (2005-2007) and as head of region as Senior Director (2007-2014) managing marketing & admissions high school programs for 6 campuses in the SE Region (Ft Lauderdale, Tampa, Jacksonville, Atlanta, Decatur + Miami International University of Art & Design) and sourcing markets LATAM, Caribbean & North America.



  • Responsible for building field Director team to execute marketing plans in region
  • Awarded top achiever awards consistently: Presidents Club, Platinum Award, Qunitessenitals
  • Decreased staff turnover and recognized for exceptional staff engagement and satisfaction
  • Lead large multi-level traveling staff from territory manager, senior reps, Associate Directors and Directors (total 37 FTE in direct line management) and matrix manage 300 full time staff
  • Built leading performance plans and identified KPIs and metrics for optimal results for team



  • Analyzed and reported on weekly sales metrics and performance by source region and campus
  • Exceeded targets annually for entire region raising performance by 400% between 2009-2014
  • Participated in collateral acquisition and creative concept design for marketing & communications efforts to fit regional purpose
  • Built brand awareness, positioning campaigns in domestic and international high school markets
  • Developed unique presentation for field marketing staff on career exploration and psychometric testing to promote creative careers & served key note speaker at various events globally



  • Managed budgets, expense reports P & L,  staffing, compliance, contracts negotiation and fleet 
  • Built and executed marketing plan and program development for Study Tours and events
  • Led Leadership Development program annually and created succession plans for staff
  • Managed high-level relationships: Presidents, Vice Presidents, Embassy Officials, Principals, Superintendents, C-suite level executives.
Education and Training
Expected in 2017
POST DOC CERTIFICATE COURSE: Development Communications
Harvard Extension School - Boston, Massachusetts

Program in e-philanthropy, digital and print communications for non-profits & foundations; Served as Director of Development for simulation team on e-tech startup to support public school sector

Expected in 2016
EXECUTIVE LEADERSHIP program: Global Management
Insead School of Business - SINGAPORE (Mod 2), Perth

Selected as a top leader within the organization to partake in a 6 month course for senior leadership. Coursework included: Blue Ocean Strategy, Shaping Culture, Finance: Managing for Value, Leading in High Pressure contexts, Metrics and Managing for Performance

Expected in 2007
Argosy University - Sarasota, Florida

Dissertation: Qualitative study of Virtual Leadership impacts in workplace experience and performance

Expected in 2001
Master of Arts: Counseling Psychology
New Jersey City University - Jersey City, New Jersey

Master's Thesis: Career counseling in niche populations at the secondary school level

Expected in 1999
Bachelor of Arts: Psychology Marketing
Monmouth University - West Long Branch, New Jersey

Bachelor's Thesis: In-group vs Out-group perception of culture, race and language 


Fluent Hungarian;, Marketo, MS Dynamics, Maze, SharePoint; Remote leadership, time & resource optimization; community outreach; multitasking-mother-extraordinare

Additional Information

Head of Global Ambassador program for non-profit Commit2Change (  establishing empowerment, leadership and academic skills by connecting strong women on campuses to girls in orphanages in India. 

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Resume Overview

School Attended

  • Harvard Extension School
  • Insead School of Business
  • Argosy University
  • New Jersey City University
  • Monmouth University

Job Titles Held:

  • Director of Recruitment- Global Marketing & Sales
  • Senior Director- Regional


  • Master of Arts
  • Bachelor of Arts

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