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Director of Recruitment- Global Marketing & Sales Resume Example

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DIRECTOR OF RECRUITMENT- GLOBAL MARKETING & SALES
Summary

High energy trailblazer with 15 years of progressively responsible leadership in global marketing & sales management in the education vertical. Uber-ambitious Senior Leader who drives business initiatives by building high performance teams with a creative vision and entrepreneurial mindset.

Skills
Marketing, Sales, Operations, Budget Forecasting, Strategic Planning, Optimization, Global Matrix Management, P & L, CRM, Contracts, Incentives, Digital marketing, Presentation, Communications
Team Development, Client Stakeholder Engagement, Vendor Partnership, Revenue & Market Expansion, Centralization of Services, Events, Business Development

Core Accomplishments
  • Achieved highest performance recognition for student acquisition and revenue growth within first year of launch of new program and nominated for Global Executive Leadership Program
  • Initiated training & development program which resulted in increased levels of customer service, leadership opportunities across national staff in department to decrease spend
  • Spearheaded global familiarization tour program with consistent messaging and sales conversion plan and client retention two years in a row with highest satisfaction ratings via social platform.
Experience
Navitas: USA University PartnershipsCity , STATEDirector of Recruitment- Global Marketing & Sales08/2014 to Current

Navitas is an Australia based outsource partnership solution to globalization of pubic university campuses through recruitment and embedded academic pathway programs. The role of the Director for USA was created as a promotion from regional Marketing Director and accountable for marketing & sales targets, P & L, process & systems and stakeholder relations and matrix managing a global marketing team. Hired as Marketing Director to start up operation at FAU as first employee in an on-site model while leading an underperforming business unit (WKU) simultaneously.

GLOBAL | STRATEGIC PARTNERSHIPS | HIGHER EDUCATION

  • Responsible for providing expertise and top rate client service to partnerships at all USA university partnerships: Florida Atlantic University, University of Massachusetts-Boston, Lowell, Dartmouth, University of New Hampshire, University of Idaho, RBC of William & Mary
  • Served as faculty liaison and advisor for travel abroad through the Provost's Office
  • Participated in key strategic executive meetings to support mission of the uni partner & new product development research, planning and negotiation

SALES | OPERATIONS | ENROLLMENT MANAGEMENT

  • Built, set and delivered marketing plans, budgets & sales targets- honored for top sales company-wide for first intake exceeding all historic performance within Navtias system
  • Managed budget forecasting, P & L and expense reporting for all USA marketing staff
  • Decreased marketing spend to ensure positive ROI by initiating a new tracking system
  • Optimized CRM process with addition of specific entry fields to sales reporting & integration 
  • Promoted regular data-based decision making for structure and resource management
  • Recognized as top performer and sponsored for NaviLEAD global management program for executive level staff in Fall 2016

LEADERSHIP | ACCOUNT MANAGEMENT |GOVERNMENT RELATIONS

  • Managed key staff relationships (1) Global marketing teams in Europe, Africa, Middle East, India, Pakistan, Greater China, SE Asia (2) USA Marketing Managers  (3) Assistant/Director of Marketing: Total FTE in matrix management structure 140 staff with direct reporting lines 15
  • Negotiated contracts, agreements, performance metrics and legal terms for accounts
  • Increased key agent partnerships and performance through prospect research and training
  • Hosted key events, meetings, webinars as lead globally
  • Developed wellness campaign for staff engagement: NaviFIT

MARKETING | BRANDING

  • Converted prospects from awareness to commitment integrating media about student success and faculty research
  • Advised on region specific social media, web, content, lead generation, and responsible to ensure all marketing is fit-for-propose and translated and ready for go-to-market launches
  • Defined market value proposition for all print and digital campaigns
  • Participated in 2016 American Marketing Association Higher Ed Symposium: "Building Your Global Brand" presentation skyped in virtually from Singapore
Education Management Corp: The Art InstitutesCity , STATESenior Director- Regional06/2002 to 08/2014

The Art Institutes were managed by EDMC with more than 50 campus locations throughout North America specializing in Design, Media, Fashion & Culinary Arts programs offering certificate, associate, bachelors and masters degrees. Promoted from Manager (2002-2004) to Associate Director (2004-2005) to Director (2005-2007) and as head of region as Senior Director (2007-2014) managing marketing & admissions high school programs for 6 campuses in the SE Region (Ft Lauderdale, Tampa, Jacksonville, Atlanta, Decatur + Miami International University of Art & Design) and sourcing markets LATAM, Caribbean & North America.

SENIOR LEADERSHIP | STRATEGY

  • Responsible for building field Director team to execute marketing plans in region
  • Awarded top achiever awards consistently: Presidents Club, Platinum Award, Qunitessenitals
  • Decreased staff turnover and recognized for exceptional staff engagement and satisfaction
  • Lead large multi-level traveling staff from territory manager, senior reps, Associate Directors and Directors (total 37 FTE in direct line management) and matrix manage 300 full time staff
  • Built leading performance plans and identified KPIs and metrics for optimal results for team

SALES | MARKETING

  • Analyzed and reported on weekly sales metrics and performance by source region and campus
  • Exceeded targets annually for entire region raising performance by 400% between 2009-2014
  • Participated in collateral acquisition and creative concept design for marketing & communications efforts to fit regional purpose
  • Built brand awareness, positioning campaigns in domestic and international high school markets
  • Developed unique presentation for field marketing staff on career exploration and psychometric testing to promote creative careers & served key note speaker at various events globally

OPERATIONS | STAKEHOLDER ENGAGEMENT

  • Managed budgets, expense reports P & L,  staffing, compliance, contracts negotiation and fleet 
  • Built and executed marketing plan and program development for Study Tours and events
  • Led Leadership Development program annually and created succession plans for staff
  • Managed high-level relationships: Presidents, Vice Presidents, Embassy Officials, Principals, Superintendents, C-suite level executives.
Education and Training
POST DOC CERTIFICATE COURSE:Development Communications2017Harvard Extension School, City, State, USA

Program in e-philanthropy, digital and print communications for non-profits & foundations; Served as Director of Development for simulation team on e-tech startup to support public school sector

EXECUTIVE LEADERSHIP program:Global Management2016Insead School of Business, City, State, AUSTRALIA (Mod 1)

Selected as a top leader within the organization to partake in a 6 month course for senior leadership. Coursework included: Blue Ocean Strategy, Shaping Culture, Finance: Managing for Value, Leading in High Pressure contexts, Metrics and Managing for Performance

DOCTOR OF EDUCATION:ORGANIZATIONAL LEADERSHIP2007Argosy University, City, State, USA

Dissertation: Qualitative study of Virtual Leadership impacts in workplace experience and performance

Master of Arts:Counseling Psychology2001New Jersey City University, City, State, USA

Master's Thesis: Career counseling in niche populations at the secondary school level

Bachelor of Arts:Psychology Marketing1999Monmouth University, City, State, USA

Bachelor's Thesis: In-group vs Out-group perception of culture, race and language 

Skills

Fluent Hungarian; SalesForce.com, Marketo, MS Dynamics, Maze, SharePoint; Remote leadership, time & resource optimization; community outreach; multitasking-mother-extraordinare

Additional Information

Head of Global Ambassador program for non-profit Commit2Change (www.commit2change.org)  establishing empowerment, leadership and academic skills by connecting strong women on campuses to girls in orphanages in India. 

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Resume Overview

School Attended

  • Harvard Extension School
  • Insead School of Business
  • Argosy University
  • New Jersey City University
  • Monmouth University

Job Titles Held:

  • Director of Recruitment- Global Marketing & Sales
  • Senior Director- Regional

Degrees

  • POST DOC CERTIFICATE COURSE : Development Communications 2017
    EXECUTIVE LEADERSHIP program : Global Management 2016
    DOCTOR OF EDUCATION : ORGANIZATIONAL LEADERSHIP 2007
    Master of Arts : Counseling Psychology 2001
    Bachelor of Arts : Psychology Marketing 1999

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