Initiated and cultivated a strategic business partnership between The Benjamin Hotel in Manhattan with Cornell Professor & Co-Author of Sleep for Success Dr. Rebecca Robbins to provide hotel guests with a science-driven sleep program, resulting in more than 1.4 billion impressions in 2015.
Conceptualized and launched The Surrey's first full lobby & rooftop exhibition "ArtSpeak" with partner ArtMuse, which served as a robust marketing campaign to capitalize on the primary brand pillar and strengthen awareness among an affluent target market. To further align with efforts, the hotel was named "Coolest Art Hotel" by Tatler Hong Kong and "World's Best Art Hotels" by Town & Country.
Grew CRM subscriber list from 78K to 102K members in one month due to a strategic partnership with media partner Pure Wow, The New York City Ballet and Rebecca Taylor.