Director Of Public Relations Resume Example

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(555) 432-1000,
, , 100 Montgomery St. 10th Floor
What I Offer

Articulate and well-spoken Head of Public Relations with specialized experience in crisis communications. Effective developer of strategic communications campaigns under pressure and in fast-paced settings. Strong leadership, mentoring and coaching skills. Proven leadership in creating strategic and comprehensive public relations and communications strategies to advance company's vision, mission and goals. Adept in all aspects of public relations, including media relations, internal communications, event planning and community programming. Proven accomplishments in improving media and social media coverage, enhancing customer engagement and driving substantial sales. Insightful, resourceful and passionate about leveraging multi-channel marketing and communication strategies. Personable with staff, customers and external stakeholders. Most important role is as a life coach to three sons.

  • Project Management; Crisis Management
  • Public Relations and Media Relations
  • Spokesperson
  • Internal and External Communications
  • Brand Development and Brand Management Training
  • Digital and Social marketing and engagement
  • Nonprofit Management
  • Public Affairs
  • Content Strategy and Social Networking
  • Strategic Communications
  • Video Production and Photography
  • Storytelling Content Strategy
  • People Management Leadership
  • Copyediting and proofreading
  • Client relations
  • Voiceover Skills
  • Mentor to developing staff members
Education and Training
Bowling Green State University Bowling Green, OH, Expected in Bachelor of Arts : Public & Interpersonal Communication - GPA :
Public Relations Society Of America New York, Expected in APR : Public Relations Masters Level Studies - GPA :
Poynter Institute For Media Studies St. Petersburg, FL Expected in Power Reporting Certificate : Journalism - GPA :
Accor Hotels - Director of Public Relations
Saint Louis, MO, 10/2013 - Current
  • Manage all aspects of public relations and communications for the Indianapolis Zoo, the Indianapolis Prize – the world's leading award for animal conservation – and the new Global Center for Species Survival attaining billions of media impressions worldwide
  • Manage crisis communications, including emergency response strategies and implementation; trained Executives and Managers on crisis best practices; Incident Command.
  • Counsel and write for Executive C-suite leadership; write Annual Report.
  • Act as primary on-camera PR spokesperson for the Zoo, Indianapolis Prize and the Global Center for Species Survival, including exhibit, event and crisis related issues.
  • Strategize and implement public relations and promotional programs to strengthen brand and support business goals.
  • Direct internal communications efforts and foster development of proactive and comprehensive communications programs between leadership team and employees.
  • Collaborate cross-functionally to develop story angles, thought leadership and programs to achieve maximum media exposure.
  • Research and react expeditiously to internal and external communications needs.
  • Manage relationship and work with multiple advertising and PR Agencies.
  • Oversee social media management of multiple platforms including Facebook, Twitter and Instagram.
  • Manage production of videos and images and train team on editing, shooting video and storytelling.
  • Build and maintain image, brand and identity; Train all staff on brand and their role in brand.
  • Write engaging and relevant press releases and prepare media kits; maintain and build strong and trusting relationships with media locally and globally.
Publicis Groupe Sa - Senior Executive Producer
Atlanta, GA, 06/1999 - 06/2012
  • Supervised team of creative and diverse individuals, including varied job titles and professional levels through consistent feedback, positive reinforcement and support in a fast-paced news environment.
  • Oversaw content, writing and production of newscasts, managed producers, edited all copy on-air and online, guided reporters and producers through assignments, provided vision on graphic presentation, and led the way on breaking news with first and accurate information.
  • Provided leadership and project management on planning and presentation of special events, including USA Olympic coverage, Super Bowl coverage, Indy 500, Colts Specials and community events like Mini-Marathon and Race for a Cure. Responsible for traffic presentation, graphics and developing news on-air talent.
  • Executive involved in strategic goals focused on branding, customer needs, budget issues and future growth of product and team. Heavily involved in research, focus groups and assessment of data and implementation of plan. Guided education and implementation of emerging social media channels and website.
  • Oversaw relationship with news partners including the Indianapolis Star, Angie’s List and WFMS radio. Ran daily feedback session and review of product with staff.
  • Recruited and hired producers.

Walt Disney Co. - Executive Producer
New York, NY, 07/1995 - 06/1999
  • Managed all production aspects of the five, six and ten pm newscasts, edited all copy, worked with staff on quality, content and presentation.
  • Provided leadership on union issues, personnel issues, staff development, focus groups and research-based goals implementation, and worked with other departments on projects supporting the station mission.
  • Led news team through breaking news and big events; Produced worldwide coverage of the Pope’s visit and mass in St. Louis, TWA Flight 800 crash coverage, St. Louis Cardinals World Series and USA Olympic coverage. Produced two highly acclaimed breast cancer documentaries.
  • Recruited and hired crew members, including negotiating rates of pay.
Iheartmedia, Inc. - Producer
Nashville, TN, 06/1994 - 06/1995
  • Produced newscast, editing all copy, communicated with three bureau locations and oversaw graphic look and story development.
  • Created new format for 3-hour morning show before it launched when FOX purchased the station.
  • Lead breaking news coverage including day-long coverage on the Oklahoma City Bombing and produced coverage of Governor George Bush's inauguration.
  • Worked closely with reporters, writers, directors, managers and technical production crews throughout production process.
Activities and Honors

Honored with multiple highly acclaimed awards for television production and Public Relations:

· Eleven Emmy awards including best newscast in large market/Dallas, best newscast St Louis and Indianapolis and breaking news including 2011 Emmy for State Fair stage collapse coverage, and Indianapolis Prize: Saving Species

· National Edward R Murrow Staff Award, National Headliner Staff Award & SPJ (Society of Professional Journalists) Award for “State Fair Tragedy”

· National Edward R Murrow Staff Award – Best local station staff award 2011

· Multiple Associated Press awards including breaking news and best newscast

Two Best in Show Public Relations Society of America Pinnacle Awards for The Indianapolis Prize and The Indianapolis Zoo Annual Report, and various Pinnacle honors

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Resume Overview

School Attended
  • Bowling Green State University
  • Public Relations Society Of America
  • Poynter Institute For Media Studies
Job Titles Held:
  • Director of Public Relations
  • Senior Executive Producer
  • Executive Producer
  • Producer
  • Bachelor of Arts
  • APR
  • Power Reporting Certificate

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