Director Of Marketing Vp Marketing And Sales Resume Example

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Jessica Claire
, , 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -

A sinner saved grace, unworthy of the gift of salvation given through the death, burial, and resurrection of our Lord Jesus Christ. A servant leader following the direction of the Holy Spirit, executing His will, and giving him all the praise and glory for the results. A pastor and shepherd to the church family, preaching the word of God in sound doctrine and ministering to the needs of the church family through biblical love, caring and empathy.

Rooted in Southern Baptist Doctrine, Faith, and Message

  • The Scriptures-The infallible word of God written by different men over and extended period of time by the direction of the Holy Spirit.
  • God-The Creator of all, the ONLY true, and Living God. The Great I AM, Father of the Lord Jesus Christ our Savior. The eternal God revealing Himself united through the Father, Son and Holy Spirit.
  • Man-God's creation made in His own image. Given free will to choose and sinned in the Garden. Only through the redemptive power of the Lord can man be reunited with God the Father. There is ONLY one way to the Father and that is through Christ our Lord.
  • Salvation -The redemption of man through Jesus Christ, who's innocent death and blood became our sin substitute allowing our reunification with our Heavenly Father. Includes Regeneration, Sanctification, and Glorification.
  • Grace-It is the God's display of goodness, and is wise, holy and unchangeable. We as Christians live in a state of grace and yet sin, suffering it's consequences without the loss of our salvation.
  • The Church-Based on the New Testament example shown in Acts. A body of Baptized believers united in faith, and fellowship. Committed to the teachings of Jesus and following His Great Commission to Go to ALL the World Preaching and Teaching His Gospel. Beginning at home.
  • Baptism and the Lord's Supper- Following His example, two outward expressions of our commitment to follow the Lord as our savior. A symbolic example of our obedience to Him.
  • The Lord's Day-The first day of the week, a day of worship, reflection, and rest. But not the only day for the church body to assemble and worship.
  • The Kingdom and Last Day's-God's creation, the assembly of all who acknowledge him as their King. The physical kingdom of God will be established on earth post tribulation and post rapture, upon Christs return and defeat of Satan. Following 1000 years, Satan will be set free for a short time but then thrown into the lake of fire. This earth will en and the New Jerusalem will come down from heaven. Revelation 20 and 21.
  • Evangelism and Missions-Following the Great Commission and Matthew 9:35-38 It is the responsibility of the local church to evangelize first at home and then in all lands. Under the direction of the Holy Spirit giving personal time and monies to support other commissioned mission activities.
  • Stewardship-We are to give back as God has given to US. The example of tithes and offerings as detailed in both Testaments, given by the Holy Spirit.
  • Religious Liberty-A free church in a free state where we can worship without government control or interference. Unhindered access to God.
  • Marketing program and budget development
  • Data driven and trend interpreter, translates customer insight into opportunity
  • Vendor and distributor sales and leadership experience
  • Strong analytical, planning, forecasting, competitive analysis
  • Team player and team leader
  • Excellent communicator, presentation developer, skilled deliverer
  • Relationship builder leading to profitable growth
  • Customer service
  • Computer and CRM experience
04/2015 to 12/2017
Director of Marketing / VP Marketing and Sales ES Robbins Corp City, STATE,

Developed and executed financially sound marketing and sales strategies to expand distribution and drive profitable growth. Led marketing, sales, web, creative and customer service teams. Implemented channel marketing approach, increasing penetration into key markets and broadening exposure with key distributors within their vertical channels of distribution. Responsible for marketing and sales budget planning, sales forecasting, pricing, P&L, new product innovation, and product life cycle management. Member of executive staff reporting to owner.

  • Reported KPI to Sr. staff, ownership, and board of directors on a weekly, quarterly and annual basis.
  • Sr. Management point of contact for key customers and sales partners. Represented the company during RFQ's, major sales review presentations, and Top to Top meetings.
  • Managed book of business with major with customer base valued at $27 mil. Total volume $38 mil.
  • Led new product pipe-line development process and new product launches. New product sales at retail in excess of $2.5 mil over prior year.
  • Partnered sales and marketing organizations producing $5.6 mil sales increase through market expansion and channel strategies.
  • Overhauled corporate and three divisional web sites, social media, SEO data, image data base, collateral material, and trade show presentation focusing on new product introductions, breath of line, and customer service.
  • Markets served: Big Box retail, Clubs, National Office Products Distributors, Independent Office Products Wholesale and Dealers, Medical distribution, and major Industrial distribution channels.
04/2012 to 04/2015
Channel Marketing Manager-Craftsman Mechanic Tools Apex Tool Group City, STATE,

Marketing point of contact between Apex Tool Group corporate and Craftsman Brand and Sears management. Responsible for execution of Craftsman brand standards for packaging, point of sale signage, and in-store merchandising of Sears mechanics tools. Category valued at $260 million.

  • Led the retail commercialization process for all new products; product packaging, display, and POP
  • Managed the creative process with external creative agencies. Developed and managed $2.5 mil dollars marketing budget supporting sales in excess of $260 mil dollars.
  • Member of new product development team conducting market analysis, focus group review and field test workshops nationwide.
  • Developed value selling relationships with key corporate buyers, at Sears, Sears Home Town Stores and Ace, leading to expanded ATG branded product placement and category sales opportunities.
  • Launched Craftsman truck box assortment valued at $4.0 million annually. Responsible for market research assortment development, pricing, and merchandising.
07/2000 to 04/2012
Corporate Merchandise Manager Apex Tool Group City, STATE,

Corporate point of contact between vendor partner and internal sales teams for point of purchase merchandising, research, and industry merchandising trends. Responsible for new product merchandising, sales presentation development, and new product collateral. Developed promotional programs and worked with sales teams in their execution.

  • Increased the Value Proposition of Apex Tool Group to major Home Center retail, Mass Merchant, Hardware Dealer channel, and industrial accounts by being the expert for interpreting the industry trends and account needs in merchandise and display presentation.
  • Reduced display costs by 10% annually, utilizing internal and external resources.
  • Developed internal cross-functional teams to develop new standardized merchandising displays increased display ROI by 50% and decreased shipping cost by 30%.
  • Collaborated with internal creative team to develop display graphics supporting nine corporate hand tool brands and multiple private label product assortments.
  • Developed show booth presentation for over 26 trade shows annually across various industries and customers.
Education and Training
Expected in
Bachelor of Science: Home Economics - Fashion Merchandising
Mars Hill University - Mars Hill, NC

Technical Skills

Microsoft Office Suite, SAP, Sales Force, Tollgate project management software

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School Attended
  • Mars Hill University
Job Titles Held:
  • Director of Marketing / VP Marketing and Sales
  • Channel Marketing Manager-Craftsman Mechanic Tools
  • Corporate Merchandise Manager
  • Bachelor of Science

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