Director Of Marketing Programs Resume Example The Framing Corner

DIRECTOR OF MARKETING PROGRAMS

Summary

Helping teams attain success for 20+ years'. Developing strategic brand and product marketing programs with thorough research, planning, execution and measurement for B2C and B2B companies are my areas of focus. The digital multi-device connected customer has shifted how we effectively market our businesses, products and develop repeat, loyal customers. As an adaptable team player, I will help our team maintain focus on the most effective marketing to achieve success. Experienced in brand development, brand positioning, market research, product marketing, advertising including traditional - Television, Radio, Print (newspaper, magazine, direct mail) and digital - Google, SEM, SEO, website development, display ads, PPC, online and offline data analytics, integrated marketing, trade show and event marketing.

Highlights

Specialties Branding, product marketing, digital media, SEO, SEM, traditional media, direct marketing, integrated marketing programs, account management, data analytics. Owner - Proprietor

Experience

Director of Marketing Programs
November 2002 to CurrentThe Framing Corner － Mission Viejo, CACustom picture framing business started by my Wife and myself in 2002. Focused on the consumer and with the adoption of digital lead generation in addition to traditional marketing has led to success for The Framing Corner. As the customer has changed their information gathering and consumption habits to include; multiple screens, search marketing, third party validation and mobile, the development of additional marketing techniques has assisted in maintaining ongoing success. As owners we are responsible for all aspects of P&L management, budgeting, marketing/advertising, customer service, operational management, staffing and training. Primary responsibilities were for the strategic development, team management and execution of our brand and product marketing plans. This included strategic positioning, product launches, advertising, financial management and analytical analysis of all marketing performance including digital and traditional efforts. The team successfully maximized our branding presence, product introductions, lead generation and customer loyalty to increase sales and profits. Brand strategy and positioning - Utilizing a collaborative approach between Marketing and Executive Management we researched, strategized, developed and implemented new positioning for multiple brands. Market research for product development - Support of the evolving brand positioning led to new product introductions and launches - Consumer research, product research, planning, program development, sales support materials, training, and market launch Sales Support and Training - Primary marketing and advertising consultant for franchisees and in-market sales teams - Sales collateral for in-market sales teams, educational webinars, presentations Digital marketing - Website architecture, development and lead generation management - Desktop and mobile Digital lead generation - Search marketing (PPC) and optimization (SEO), display advertising, advertising, remarketing and email marketing, content marketing, social, and video Strategic website analytic analysis to drive product and marketing decisions - Executive overview to detail analysis, goal and sales funnel development, content review and consumer insights, acquisition and conversion analysis Traditional media - Monthly national direct mail program locally targeted to support 300+ locations - Television, Radio, Talent Sponsorships

Regional Marketing Manager
October 2001 to June 2002Domino's Pizza, LLC － Santa Ana, CAResponsibilities included the management of the west coast regional advertising associations (Tier II) and Franchisee consultation. Daily management of the agency of record (J. Walter Thompson) account and media teams to ensure excellence in creative execution and media exposure. Marketing programs included Television, radio, FSI inserts, sports sponsorships (LA Lakers and Anaheim Angels) and event marketing. Field marketing office(s) consolidation led to a shortened stay.

Account Executive / Wunderman Integrated Marketing
August 1995 to September 2001The Y&R CompaniesImplemented integrated marketing campaigns to support the launch of new products for Lincoln, Mercury and Jaguar - Development of integrated marketing / advertising campaigns - Manage internal teams including consumer insights, creative, media, database, analytics and metrics tracking and reporting for future iterations and program improvement Testing, metrics tracking and reporting for future iterations and program improvement. New division launch to support Interactive marketing - Website design, interactive media, SEO - Team management of creative, producers and programming developers - Major rebuild and development of the award winning Lincoln and Mercury Web sites. - Development of the Lincoln Blackwood special release vehicle website - Development of traffic generating media placement programs - Sweepstakes / Giveaway programs US Open Tennis Sponsorship - Cross departmental team for integrated campaign development to support 5-year sponsorship of the major tennis tournament and regional circuit tournaments Account Executive / Y&R Advertising Cooperatively develop advertising campaigns with Lincoln-Mercury regional corporate staff and LMDA Dealer Council Boards - California, Nevada and Arizona - Manage strategic direction for the execution and creation of print and broadcast creative - Coordination of account management, creative and media planning - Media allocations to maximize marketplace awareness - Consultation with dealers monthly to determine business objectives and strategic direction - Financial management of DMA advertising budgets Sr. Media Buyer Young and Rubicam / The Media Edge 8/1995 - 5/1998 Development and coordination of western regional media planning and buying - Regional media execution through local spot media negotiations, purchasing and placement of advertising - Financial management of $10 million in regional media expenditures - Media placement schedules developed to attain specific reach and frequency goals - Targeted placements aimed at specific demographics with considerations given to a balance of high profile programming and frequency levels as well as appropriateness for specific products and brands - Media relationships leveraged for value added merchandising, promotions to enhance exposure - Fiscal management including media costing, merchandising and future forecasting Media Buyer

Direct assistant
May 1994 to August 1995J. Walter Thompson － Los Angeles, CALos Angeles, CA Regional media management of spot TV and Radio placements - Schedule development, negotiations, purchasing and placement of creative to maximize exposure for multiple clients - Client examples: Ford, Proctor and Gamble, California State Lottery, Universal Pictures - Direct assistant to Sr. media buyers on the maintenance of major market schedules - Analysis of performance metrics, and financials to determine avenues for improvement

Education

Bachelor of Science : BusinessFerris State University － Big Rapids, Michigan, US2/1991 Ferris State University, Big Rapids, Michigan - Bachelor of Science Business - emphasis on Consumer Behavior and Advertising

Certifications

PPC

Professional Affiliations

Cooperatively develop advertising campaigns with Lincoln-Mercury regional corporate staff and LMDA Dealer Council Boards

Presentations

Sales collateral for in-market sales teams, educational webinars, presentations

Skills

Advertising, Marketing, Lead Generation, Search Marketing, Training, Consumer Insights, Financial Management, Market Insights, Search Engine Optimization, Seo, Team Management, Budgeting, Customer Service, Marketing/advertising, Receptionist, Retail Sales, Staffing, Buying/procurement, Metrics, Purchasing, And Marketing, And Sales, Architecture, Branding, Digital Campaign, Digital Marketing, Direct Mail, Display Advertising, Increase, Increase Sales, Market Research, Optimization, Product Development, Product Marketing, Sales, Sales And, Sales Support, Transmissions, Account Executive, Account Management, Award, Budgets, Buyer, Buying, Database, Dma, Forecasting, Interactive Media, Media Planning, Merchandising, Mercury, Million, New Products, Rebuild, Strategic Direction, Testing, Clients, Financials, Maintenance, Ads, B2b, B2c, Data Analytics, Digital Media, Direct Marketing, Search Engine Marketing, Sem, Team Player, Trade Show, Consumer Behavior, Customer Behavior

Resume Overview

Companies Worked For:

The Framing Corner
Domino's Pizza, LLC
The Y&R Companies
J. Walter Thompson

School Attended

Ferris State University

Job Titles Held:

Director of Marketing Programs
Regional Marketing Manager
Account Executive / Wunderman Integrated Marketing
Direct assistant

Degrees

Bachelor of Science : Business

Director of Marketing Programs Resume Example

Resume Score: 90%

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