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Director of Marketing & Events Resume Example

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DIRECTOR OF MARKETING & EVENTS
Summary

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 14 years of experience to new role dedicated to achieving exceptional results on tight timetables.

Skills
  • Networking and business development
  • Payroll Coordination
  • Employee hiring and training
  • Zoho CRM software
  • Salesforce CRM software
  • Paychex
  • Paylocity
  • Administrative support
  • First Aid/CPR
  • MS Office
  • Planning and coordination
  • Communications
  • Ability to type 90 WPM
Experience
09/2015 to Current
Director of Marketing & EventsR. Shea Brewing, LLC － Akron, OH
  • Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
  • Recommended product changes to enhance customer interest and maximize sales.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Worked with Owner and Distribution Company to coordinate marketing activities focused on successful promotion of new canned beers.
  • Strengthened program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
12/2018 to 07/2019
Clinic ManagerHopebridge Autism Therapy Center － Akron, OH
  • Developed relationships with healthcare providers to sustain strong referral pipeline.
  • Managed recruitment, hiring and training of staff on areas such as regulatory requirements and diagnostic guidelines for Autism Spectrum Disorders.
  • Resolved conflicts promptly among physicians, nurses and other healthcare employees to keep workflows on task.
  • Communicated with patients with compassion while keeping medical information private.
  • Developed policies to align procedures with clinical strategic initiatives and complied with statutory, regulatory, state and federal guidelines.
  • Created and maintained facility documents and records, maintaining accuracy while managing sensitive data.
  • Reviewed and assessed staff processes, reducing hazards posed for clients and staff while promoting regulatory compliance.
  • Recruited and hired intelligent clinical and administrative staff to bolster skills set of already talented team.
  • Implemented new hire training to further develop skills and initiate discussions on task prioritization.
  • Strengthened and aligned daily operations with patient needs based on collected feedback and continuous improvement plans.
11/2016 to 11/2018
Executive AssistantClarity 2 Prosperity Mastermind Group － Westlake, OH
  • Coordinated meeting and event logistics for senior management, including executives and board of directors.
  • Approved travel expenses and reimbursement requests from managers and other administrative support professionals.
  • Wrote and distributed executive meeting agendas and minutes to department heads and executive team members.
  • Designed PowerPoint presentations for monthly divisional meetings with top-level executives.
  • Executed special objectives and projects in response to executive team and board member requests.
  • Coordinated customer-facing webinars, including developing relationships with vendors, tracking customer attendance and post-webinar follow-up.
  • Scheduled Board of Directors meetings and coordinated development of meeting materials and agendas.
  • Opened, sorted and responded to routine correspondence on behalf of business leaders to facilitate communication and streamline processes.
  • Created and maintained computer- and paper-based filing and organization systems for records, reports and documents.
  • Created and maintained spreadsheets and developed administrative and logistical reports.
  • Restocked office and break room supplies independently to maximize team productivity.
03/2012 to 11/2016
Marketing RepresentativeNational Interstate Insurance － Richfield, OH
  • Collected and analyzed consumer data, including demographics, preferences and purchasing trends.
  • Outlined research findings in detailed documentation to support decision making by project managers, clients and other marketing team members.
  • Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.
  • Created and improved business pipeline using cold and warm techniques.
  • Worked with current clients to assess needs and develop improvement plans.
  • Met with local business and community organizations to develop leads and generate business.
  • Set up potential client contacts, cultivated relationships and followed through on service needs.
  • Developed highly empathetic client relationships and earned reputation for exceeding corporate goals.
  • Increased bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
  • Leveraged industry trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.
Education and Training
04/2008
High School DiplomaLutheran High School West － Rocky River, Ohio
11/2011
Bachelor of Arts: Public Communication & Sociology Kent State University － Kent, Ohio
Activities and Honors
  • Member, Lambda Pi Eta Honor Society (Inducted 2011)
  • Member, Kent Communication Society (2009 - 2011)
  • Published, Cleveland State University 2009 Capstone Essay
  • Second Place, Rocky River Rotary Speech Competition (2008)
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Resume Overview

Companies Worked For:

  • R. Shea Brewing, LLC
  • Hopebridge Autism Therapy Center
  • Clarity 2 Prosperity Mastermind Group
  • National Interstate Insurance

School Attended

  • Lutheran High School West
  • Kent State University

Job Titles Held:

  • Director of Marketing & Events
  • Clinic Manager
  • Executive Assistant
  • Marketing Representative

Degrees

  • High School Diploma
    Bachelor of Arts : Public Communication & Sociology

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