director of marketing department overseas market a resume example with 18+ years of experience

(555) 432-1000,
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Results-driven Export and Import Trade and Director of Marketing and Business Development bringing 16+ years of senior leadership expertise for new startup, existing organizations and sales team building, training and profitability management. Demonstrating comprehensive intelligence of Electronic component and mechanical industry products, services and competitive offerings to effectively analyze, plan and leverage market opportunities. Innate relationship manager cultivates, builds and retains strong client relations and high-performing sales and service teams. Dedicated professional driving quality service and satisfaction initiatives to garner client trust, longevity and future opportunities.

  • Communications Management
  • SAP Key user
  • Lean
  • Market Tracking
  • Product Marketing
  • Market Research Analysis
  • Time Management
  • Strategic Planning and Alignment
  • Marketing Program Management
  • Performance Evaluations
  • Product and Service Specification
  • Detail-Oriented
  • Trade Show Coordination
  • Contract Negotiation
  • Business Planning
Education and Training
Nanchang University Nanchang, Jiangxi,China, Expected in 06/2003 Bachelor of Arts : Foreign Trade English - GPA :
TRX Co., Ltd. - Director of Marketing Department/Overseas Market a
City, STATE, 03/2015 - Current

1、 Participate in the development of branding and corporate identity initiatives, Develop and implement marketing plans, including new product introductions and other marketing projects.

2、 Develop and manage marketing budgets, Develop sales forecasting and product plans. Researched market competitors to identify potential new products and service opportunities.

3、Optimized marketing approaches to capitalize on new market trends and capture new customer groups.

4、 Negotiate with media partners to guarantee advantageous contracts, Work with new business development team and sales teams on product initiatives.

5、 Supervise overseas and domestic marketing team, including hiring, training, workloads, schedules and deadlines. Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.

Manager Of Overseas Marketing Department - Manager of Overseas Marketing Department
City, STATE, 08/2012 - 02/2015

1、Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Europe and Africa market to maximize outreach.

2、Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.

3、Supported program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.

4、Assistance in overseas general agents for sales service, provide related technical support. Increased revenue by 35% through product improvements.

5、Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.

Mianyang Jiancheng Electronical Co., Ltd. - Director of Overseas Marketing Department
City, STATE, 01/2009 - 07/2012

1、Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.

2、Tracking raw materials and conduct inventory management to confirm all phases of the planning, production, and shipment processes remained on schedule.

3、Follow up new proofing products, give the result feedback report on time. Boosted sales by developing new product marketing strategies.

4、Responsible for compiling monthly, quarterly and annual reports to ensure the marketing and sales targets were met or exceeded.

5、Participate in Lean manufacturing training; as key user, participate in the whole designing work of SAP system, leading the design of the workflow in the marketing department, continuous updating and optimizing the workflow, supplying application training to end customers as needed.

6、Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.

7、 Responsible for performance appraisals of department staff.

Wuhan LiHua International Trade Corporation Ltd. - Deputy Manager of Exporting Department/ Order Coor
City, STATE, 06/2003 - 12/2008

1、 Follow up with factory on progress of purchased goods production, urge for on-time delivery. Making relevant export documents, responsible for every payment and collection.

2、 Responsible for new client development and customer relationship maintenance, keep good communication and cooperation with customers, understand customer needs.

3、 Responsible for customer return visit, listen to customers' complaints and opinions, timely follow up product information and quality, provide market information exchange and service. In charge of after-sales service. Send the customer's feedback to Quality Department and return the results to customers.

4、 Keep collecting related market or policy information and do necessary analyze, to contact with new customers initiatives and actively.

5、 Confirmation and preparing the purchase order instructions, give analyze and provide the solution of purchasing strategy.

6、 Experience with supplier management, familiar with old suppliers and their product quality and their related material supply situation; meanwhile develop new suppliers, maintain a normal supply system.

7、 Set up qualified supplier profile; To assist the department manager regularly organize relevant departments to do evaluation for the grade, quality, OTD, price, service, credit of qualified suppliers, to guarantee the whole supply system works well.

8、 Establishing a perfect management system, set the annually, quarterly, monthly sales target, leading the international business development more efficiently.

9、 Responsible for order management business process and business risk control, responsible for vetting orders and documents for declaration, order management, shipment, customs clearance, and exchange earnings and so on.

10、 Responsible for the domestic and foreign customer reception work arrangement, Responsible for internal and external coordination and communication.

11、 Responsible for the sale of each item to assess the tracking and management.

12、 Responsible for the members of department management, performance appraisals, promotion and so on.

13、 Responsible for making and arrangement the business development channels.

For example: making plans for trade show or e- commerce platform and expense budget for the related business.

Chinese (Mandarin) :
Native/ Bilingual
Negotiated :
English :
Full Professional
Negotiated :

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Resume Overview

School Attended

  • Nanchang University

Job Titles Held:

  • Director of Marketing Department/Overseas Market a
  • Manager of Overseas Marketing Department
  • Director of Overseas Marketing Department
  • Deputy Manager of Exporting Department/ Order Coor


  • Bachelor of Arts

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