Director Of Marketing Communications Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
Professional Summary
Communications strategic planning * Internal Communications *Public Relations * Marketing communications strategy *Branding * Media Relations *Leading a Creative Team * Campaign development *Project management * Graphic Design (Adobe Creative Suite)
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Work History
Director of Marketing & Communications, 03/2016 to Current
Allegro Microsystems, Inc.Marlborough, MA,
  • Implemented a digital marketing strategy for system branding campaigns and all the service line campaigns.
  • Successfully promoted the opening of four Sparrow FastCare locations (June 2015August 2016) increasing patient volume 20% above projections.
  • Restructured the Marketing Department to improve customer service, teamwork, project management and efficiency.
  • Updated corporate brand style guide to include messaging, attire and event planning to provide consistency across the healthcare system.
  • Worked with Senior Event Planner to develop and implement an online sponsorship request process for the health system in order to streamline sponsorship requests.
  • Responsibilities:.
  • Leads a team of seven, including graphics designers, marketing specialists and senior event planner.
  • Responsible for the content management of all communication channels, including Facebook, Twitter, website, publications, newsletters, etc.
  • Manages freelancers and creative agencies.
  • Guides the development of strategic marketing plans, internal and external communications, community engagement programs, staffing, budgets and associated policies and procedures.
  • Directs all marketing, advertising and promotional activities of the organization.
  • Responsible for oversight of events, grand openings, ribbon cuttings and public education seminars.
  • Manages the creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
  • Responsible for internal communications for over 10,000 Sparrow Caregivers and Volunteers; including leadership briefings, messaging prepared for multiple channels: daily e-newsletter, digital (intranet) and printed materials.
  • Oversees the planning, promotion, and execution of special events as needed, working with event coordinator.
  • Directs the development of content for corporate marketing collateral, website, social media, and other initiatives.
  • Responsible for maintaining corporate branding standards and comprehensive positioning messages across all markets for all product lines.
  • Oversight of an annual $4 million marketing budget.
  • Developed key messaging, branding and positioning statements.
  • Drafted and managed print, online and social media communications designed to promote company brand, image and values.
  • Coordinated trade shows, media buying and planning, sales promotions and direct mail campaigns.
  • Wrote and distributed Q&A for all executives to use in face of [Crisis name] crisis.
  • Executed media campaign designed to raise company profile in preparation for IPO.
  • Established and maintained external communications calendar, and managed scheduled assignments.
  • Oversaw and adhered to the communications department budget.
  • Planned and launched innovative, creative and effective communications campaigns, such as [Campaign name], which resulted in [Campaign results].
  • Planned and launched innovative, creative and effective communications campaigns, such as [Campaign name], which resulted in [Campaign results].
  • Planned and launched innovative, creative and effective communications campaigns, such as [Campaign name], which resulted in [Campaign results].
  • Developed and managed communications strategies, plans and budgets.

Marketing Manager, 2015 to 2016
AlbericiWichita, KS,
  • Led the Sparrow Carson Hospital rebranding initiative.
  • Managed the marketing of new Ionia Hospital Responsibilities

Communications Director, 11/2007 to 08/2014
Citizens Financial Group, Inc.Brattleboro, VT,
  • Successfully developed and implemented an internal communication strategy that improved communication scores from a 5 to 7 on a 10-point scale.
  • Created the "I Am MERS" marketing communications campaign (video, publications and advertising), which tells the story of MERS through the voices of MERS members.
  • Awarded 2013 Telly Award for film/video.
  • Used quantitative and qualitative research to redesign the intranet ("Newton") and MERS website, which resulted in improved design, navigation, functionality, and readability.
  • Promoted an environment of creativity with the introduction of the "Creative Suite" for the Communications Team (graphic designers, writers, editors, web designer and print and mail specialists).
  • Won two 2012 Eddy Awards from Pension & Investments for marketing communications materials for the newly developed defined contribution plan.
  • Led the MERS rebranding initiative resulting in an updated MERS brand identity, including a three-year strategic plan, a new logo and corporate brand style guide.
  • Improved the efficiency of the Communications Team's daily operations through the development of a standardized document management process and the development of a creative workflow system that incorporates job requests, task assignments and the approval process.
  • Responsibilities
  • Developed key messaging, branding and positioning statements.

Assistant Executive Director, 02/2001 to 11/2007
Affinity Living GroupMontgomery, AL,
  • Successfully doubled sponsorship contributions ($75,000) for the MSBO Annual Conference.
  • In 2004, developed and launched the School Purchasing Pages which increased associate memberships by 35%.
  • Served as a lead organizer for a major legislative advocacy campaign - the K-16 Coalition for Michigan's Future - bringing about 12,000 parents, educators, administrators and students to a rally at the Capital.
  • Responsibilities

Director of Marketing, 01/1999 to 01/2001
Circle K Stores, Inc.Monroe, NC,
  • Successfully developed and implemented a branding campaign due to the merger of three companies into one; which included strategies to reposition the company with its target audiences e.g., new name and identity, logo design, new advertising, tagline, brand style guide and all publicity.
  • Awarded 2000 Addy Award for GreenStone's Corporate Brochure.
  • Responsibilities:.
  • Responsible for the development and implementation of marketing, advertising and public relations plans for the company and its 30 branch offices.
  • Responsible for all external and internal communication, including press releases, an employee newsletter, and a quarterly customer newsletter.
  • Coordinated all statewide advertising: including the development and placement of radio and print ads, direct mail, event marketing displays for tradeshows and advertising promotional items.
  • Developed and managed the statewide marketing budget, as well as the corporate donation and sponsorships program.
Assistant Director of Public Relations/Communications, 01/1995 to 01/1998
Albany Charter School NetworkFort Collins, CO,
  • Implemented two public relations programs: Education Excellence Award Program and School Board Member Recognition Month to celebrate public education programs and school elected/appointed officials.
  • Responsibilities:.
  • Responsible for the reporting, editing, design and layout of the association's biweekly newsletter, Headlines.
  • Planned and developed information and promotional concepts and materials, which included copy, graphic design, publication design and photographs, i.e., annual reports, conference materials, brochures, etc.
  • Responsible for the recruitment, marketing and administration of the VIP (Very Important Partners - businesses with an interest in education) program.
  • Responsible for the budget development and management of the association newsletter, VIP program, School Board Member Recognition Month and Education Excellence Award Program.
  • Conducted training classes for school board members in media and community relations.
  • Wrote press releases, articles and other communications pieces as needed.
Communications Coordinator, 01/1992 to 01/1995
Michigan Department Of EducationCity, STATE,
  • Responsible for the MSSI Exchange newsletter, including design and layout; and served as its editor.
  • Wrote press releases and feature articles resulting in local and statewide coverage for MSSI and the MSSI Focus Districts.
  • Designed and wrote copy for brochures, reports, annual reports and other publications.
  • Provided communications technical assistance, including training, to the MSSI Focus Districts to assist in the development of their public awareness efforts.
  • Developed and implemented public awareness campaigns to communicate the MSSI Vision.
  • Supervised the Communications Assistant.
Digital Marketing Certificate: , Expected in April 2017
University of Illinois - Champaign,
Strategic Communication Management Certificate: , Expected in December 2011
Ithaca College and IABC - ,
M.A: Public Relations/Advertising Marketing, Expected in
Michigan State University - East Lansing, MI
Public Relations/Advertising Marketing
B.A: Communication/Journalism, Expected in
Central State University - Wilberforce, OH
Management Certificate (Took 3 of 4 classes), University of Michigan: , Expected in
- ,
St. Stephen's Community Church, Trustee Board (2012-2013) YMCA of Lansing, Marketing Committee (1999-2006) MSU Extension Council - Ingham County (1997-99) Sankofa Shule Public School Academy, Board of Directors (1997-2002)
Member, Society for Healthcare Strategy and Market Development (SHSMD) Member, Public Relations Society of America (PRSA) Member, Central Michigan Public Relations Association (CMPRSA) Member, Delta Sigma Theta Sorority Inc. Editor/Historian, Jack & Jill of America, Inc., Greater Lansing Chapter
Additional Information
  • AWARDS: 2013 Telly Award, Bronze Winner for "I Am MERS" corporate video 2012 Eddy Awards, Pensions & Investments: Plan Sponsor Winner - First Place and Conversions (Public) Winner - First Place VOLUNTEER WORK: St. Stephen's Community Church, Trustee Board (2012-2013) YMCA of Lansing, Marketing Committee (1999-2006) MSU Extension Council - Ingham County (1997-99) Sankofa Shule Public School Academy, Board of Directors (1997-2002)

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Resume Overview

School Attended
  • University of Illinois
  • Ithaca College and IABC
  • Michigan State University
  • Central State University
Job Titles Held:
  • Director of Marketing & Communications
  • Marketing Manager
  • Communications Director
  • Assistant Executive Director
  • Director of Marketing
  • Assistant Director of Public Relations/Communications
  • Communications Coordinator
  • Digital Marketing Certificate
  • Strategic Communication Management Certificate
  • M.A
  • B.A
  • Management Certificate (Took 3 of 4 classes), University of Michigan

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