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Director Of Marketing Communications Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Professional Summary
Communications strategic planning * Internal Communications *Public Relations * Marketing communications strategy *Branding * Media Relations *Leading a Creative Team * Campaign development *Project management * Graphic Design (Adobe Creative Suite)
Skills
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Work History
Director of Marketing & Communications, 03/2016 to Current
Allegro Microsystems, Inc.Marlborough, MA,
  • Implemented a digital marketing strategy for system branding campaigns and all the service line campaigns.
  • Successfully promoted the opening of four Sparrow FastCare locations (June 2015August 2016) increasing patient volume 20% above projections.
  • Restructured the Marketing Department to improve customer service, teamwork, project management and efficiency.
  • Updated corporate brand style guide to include messaging, attire and event planning to provide consistency across the healthcare system.
  • Worked with Senior Event Planner to develop and implement an online sponsorship request process for the health system in order to streamline sponsorship requests.
  • Responsibilities:.
  • Leads a team of seven, including graphics designers, marketing specialists and senior event planner.
  • Responsible for the content management of all communication channels, including Facebook, Twitter, website, publications, newsletters, etc.
  • Manages freelancers and creative agencies.
  • Guides the development of strategic marketing plans, internal and external communications, community engagement programs, staffing, budgets and associated policies and procedures.
  • Directs all marketing, advertising and promotional activities of the organization.
  • Responsible for oversight of events, grand openings, ribbon cuttings and public education seminars.
  • Manages the creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
  • Responsible for internal communications for over 10,000 Sparrow Caregivers and Volunteers; including leadership briefings, messaging prepared for multiple channels: daily e-newsletter, digital (intranet) and printed materials.
  • Oversees the planning, promotion, and execution of special events as needed, working with event coordinator.
  • Directs the development of content for corporate marketing collateral, website, social media, and other initiatives.
  • Responsible for maintaining corporate branding standards and comprehensive positioning messages across all markets for all product lines.
  • Oversight of an annual $4 million marketing budget.
  • Developed key messaging, branding and positioning statements.
  • Drafted and managed print, online and social media communications designed to promote company brand, image and values.
  • Coordinated trade shows, media buying and planning, sales promotions and direct mail campaigns.
  • Wrote and distributed Q&A for all executives to use in face of [Crisis name] crisis.
  • Executed media campaign designed to raise company profile in preparation for IPO.
  • Established and maintained external communications calendar, and managed scheduled assignments.
  • Oversaw and adhered to the communications department budget.
  • Planned and launched innovative, creative and effective communications campaigns, such as [Campaign name], which resulted in [Campaign results].
  • Planned and launched innovative, creative and effective communications campaigns, such as [Campaign name], which resulted in [Campaign results].
  • Planned and launched innovative, creative and effective communications campaigns, such as [Campaign name], which resulted in [Campaign results].
  • Developed and managed communications strategies, plans and budgets.

Marketing Manager, 2015 to 2016
AlbericiWichita, KS,
  • Led the Sparrow Carson Hospital rebranding initiative.
  • Managed the marketing of new Ionia Hospital Responsibilities

Communications Director, 11/2007 to 08/2014
Citizens Financial Group, Inc.Brattleboro, VT,
  • Successfully developed and implemented an internal communication strategy that improved communication scores from a 5 to 7 on a 10-point scale.
  • Created the "I Am MERS" marketing communications campaign (video, publications and advertising), which tells the story of MERS through the voices of MERS members.
  • Awarded 2013 Telly Award for film/video.
  • Used quantitative and qualitative research to redesign the intranet ("Newton") and MERS website, which resulted in improved design, navigation, functionality, and readability.
  • Promoted an environment of creativity with the introduction of the "Creative Suite" for the Communications Team (graphic designers, writers, editors, web designer and print and mail specialists).
  • Won two 2012 Eddy Awards from Pension & Investments for marketing communications materials for the newly developed defined contribution plan.
  • Led the MERS rebranding initiative resulting in an updated MERS brand identity, including a three-year strategic plan, a new logo and corporate brand style guide.
  • Improved the efficiency of the Communications Team's daily operations through the development of a standardized document management process and the development of a creative workflow system that incorporates job requests, task assignments and the approval process.
  • Responsibilities
  • Developed key messaging, branding and positioning statements.

Assistant Executive Director, 02/2001 to 11/2007
Affinity Living GroupMontgomery, AL,
  • Successfully doubled sponsorship contributions ($75,000) for the MSBO Annual Conference.
  • In 2004, developed and launched the School Purchasing Pages which increased associate memberships by 35%.
  • Served as a lead organizer for a major legislative advocacy campaign - the K-16 Coalition for Michigan's Future - bringing about 12,000 parents, educators, administrators and students to a rally at the Capital.
  • Responsibilities

Director of Marketing, 01/1999 to 01/2001
Circle K Stores, Inc.Monroe, NC,
  • Successfully developed and implemented a branding campaign due to the merger of three companies into one; which included strategies to reposition the company with its target audiences e.g., new name and identity, logo design, new advertising, tagline, brand style guide and all publicity.
  • Awarded 2000 Addy Award for GreenStone's Corporate Brochure.
  • Responsibilities:.
  • Responsible for the development and implementation of marketing, advertising and public relations plans for the company and its 30 branch offices.
  • Responsible for all external and internal communication, including press releases, an employee newsletter, and a quarterly customer newsletter.
  • Coordinated all statewide advertising: including the development and placement of radio and print ads, direct mail, event marketing displays for tradeshows and advertising promotional items.
  • Developed and managed the statewide marketing budget, as well as the corporate donation and sponsorships program.
Assistant Director of Public Relations/Communications, 01/1995 to 01/1998
Albany Charter School NetworkFort Collins, CO,
  • Implemented two public relations programs: Education Excellence Award Program and School Board Member Recognition Month to celebrate public education programs and school elected/appointed officials.
  • Responsibilities:.
  • Responsible for the reporting, editing, design and layout of the association's biweekly newsletter, Headlines.
  • Planned and developed information and promotional concepts and materials, which included copy, graphic design, publication design and photographs, i.e., annual reports, conference materials, brochures, etc.
  • Responsible for the recruitment, marketing and administration of the VIP (Very Important Partners - businesses with an interest in education) program.
  • Responsible for the budget development and management of the association newsletter, VIP program, School Board Member Recognition Month and Education Excellence Award Program.
  • Conducted training classes for school board members in media and community relations.
  • Wrote press releases, articles and other communications pieces as needed.
Communications Coordinator, 01/1992 to 01/1995
Michigan Department Of EducationCity, STATE,
  • Responsible for the MSSI Exchange newsletter, including design and layout; and served as its editor.
  • Wrote press releases and feature articles resulting in local and statewide coverage for MSSI and the MSSI Focus Districts.
  • Designed and wrote copy for brochures, reports, annual reports and other publications.
  • Provided communications technical assistance, including training, to the MSSI Focus Districts to assist in the development of their public awareness efforts.
  • Developed and implemented public awareness campaigns to communicate the MSSI Vision.
  • Supervised the Communications Assistant.
Education
Digital Marketing Certificate: , Expected in April 2017
University of Illinois - Champaign,
GPA:
Strategic Communication Management Certificate: , Expected in December 2011
Ithaca College and IABC - ,
GPA:
M.A: Public Relations/Advertising Marketing, Expected in
Michigan State University - East Lansing, MI
GPA:
Public Relations/Advertising Marketing
B.A: Communication/Journalism, Expected in
Central State University - Wilberforce, OH
GPA:
Communication/Journalism
Management Certificate (Took 3 of 4 classes), University of Michigan: , Expected in
- ,
GPA:
Interests
St. Stephen's Community Church, Trustee Board (2012-2013) YMCA of Lansing, Marketing Committee (1999-2006) MSU Extension Council - Ingham County (1997-99) Sankofa Shule Public School Academy, Board of Directors (1997-2002)
Affiliations
Member, Society for Healthcare Strategy and Market Development (SHSMD) Member, Public Relations Society of America (PRSA) Member, Central Michigan Public Relations Association (CMPRSA) Member, Delta Sigma Theta Sorority Inc. Editor/Historian, Jack & Jill of America, Inc., Greater Lansing Chapter
Additional Information
  • AWARDS: 2013 Telly Award, Bronze Winner for "I Am MERS" corporate video 2012 Eddy Awards, Pensions & Investments: Plan Sponsor Winner - First Place and Conversions (Public) Winner - First Place VOLUNTEER WORK: St. Stephen's Community Church, Trustee Board (2012-2013) YMCA of Lansing, Marketing Committee (1999-2006) MSU Extension Council - Ingham County (1997-99) Sankofa Shule Public School Academy, Board of Directors (1997-2002)

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Resume Overview

School Attended
  • University of Illinois
  • Ithaca College and IABC
  • Michigan State University
  • Central State University
Job Titles Held:
  • Director of Marketing & Communications
  • Marketing Manager
  • Communications Director
  • Assistant Executive Director
  • Director of Marketing
  • Assistant Director of Public Relations/Communications
  • Communications Coordinator
Degrees
  • Digital Marketing Certificate
  • Strategic Communication Management Certificate
  • M.A
  • B.A
  • Management Certificate (Took 3 of 4 classes), University of Michigan

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