Marketing and communications professional
with 15+ years of experience
in running advertising, branding, communications, and marketing programs as well as leading staff
and driving missions within associations and non-profits.
Skill Highlights
Strategically focused and goals driven
Big picture view while tending to details
Organized planner and analytical thinker
High diplomacy with leadership and colleagues
Experienced in department and promotional budgeting
High Emotional Intelligence (EQ) among management, peers, and staff
Skilled in vendor relations and negotiations
Passionate about brand messaging
Core Accomplishments
Received certificate in association
management.
Received customer service award for
exceptional customer relations.
Received EXCEL award from Association Media
& Publishing (AM&P).
Recruited the highest number of annual
members during tenure.
Managed new ad management database
acquisition.
Hired and led new ad sales team to
record-breaking sales and revenue.
Professional Experience
2012 to Current
Director of Marketing & CommunicationsSecuritas Security Services Usa, Inc. – Las Vegas, NV,
Manage two offices and staff of various career levels. Note that I started as the Director of Marketing in January 2012 with one department then in January 2014 was promoted to Director of Marketing and Communications to oversee the Communications office.
Establish branding guidelines and protect the
APS brand image within the organization, the scientific community, and among other
stakeholders.
Set and manage the department's budget as well as the promotional budgets for five other departments.
Devise marketing and communications plans for education, meetings, membership, publications, and other programs.
Lead staff and guide them in implementing the APS strategic plan in order to reach annual goals.
Forge partnerships with other organizations to produce mutually-beneficial marketing and advertising exchanges.
Manage the advertising sales vendor that sells ads in our 15 publications, newsletters, and other products.
Oversee most of the APS ad placements (house and paid). Determine media outlets, creative, ROI measurements, etc.
Lead, plan, and execute the meeting exhibit program (10-20/year) and promote the specialized APS conferences (2-3/year).
Recruit and retain members - 11,000 worldwide - with highest recruitment rate during my tenure.
Market the 15 APS journals and provide marketing standards to help the 15 Editors-in-Chief to also promote their respective journals.
Oversee the online APS store which includes
product development, sales, and
promotions of APS-branded
merchandise.
Manage the membership list rental program, policy, and sales.
Oversee the communications office efforts and committee (press releases, social media, websites, member e-newsletter, symposium).
Brand and promote the APS communications
communities (APS intranet, member community, etc.).
Utilize internal marketing and
communications tactics to increase employees’ company knowledge and support.
Advise the other departments as needed on their initiatives and review proposals and contracts when necessary.
Regularly report to the Leadership (Council, Committees, Editors-in-Chief, etc.).
08/2007 to 11/2011
ManagerOffice Of Publications/Federation Of American Societies For Experimental Biology (FASEB) AdNet – City, STATE,
Managed
entire FASEB Advertising Network (AdNet) program including admin and
sales staff (product and recruitment ad
types), client relations, print and online
production,
as well as billing and collections.
Managed
relationships with AdNet society clients (approx. 10) including client
reporting, meetings, service and support.
Developed
new advertising products for clients to increase ad sales opportunities.
Handled marketing programs for AdNet and
FASEB Publications Office including
exhibits for The FASEB Journal and other FASEB marketing
projects.
Produced
media kits, developed/updated FASEB Member Benefits and Association
Management Services brochures, as well as
organized and prepared the FASEB Annual
Report.
03/2006 to 07/2007
Advertising/Marketing ManagerOffice Of Publications/FASEB AdNet – City, STATE,
Managed
all production aspects of FASEB AdNet business including laying out special
meeting programs and annual publications.
Supervised/trained
advertising assistant including conducting performance
evaluations, proofing work, and resolving
production issues.
Managed
revenue reporting and reconciliation of invoicing errors.
Managed recruitment ad sales program
including typesetting classified ads, writing
and editing copy for direct mail and email
campaigns.
Oversaw
print and online ad production and troubleshooted problems.
Handled AdNet marketing initiatives and
developed materials as needed.
Collaborated with Director of Publications
on editing new business proposals and client
reports.
Collaborated
with Executive Office, Public Affairs, and design firms to produce the
FASEB Annual Report.
Marketed
and handled The FASEB
Journal via the
FASEB exhibits program including
developing promotions.
Collaborated
with publishing clients, sales team, and designer to produce new media
kits every year.
Implemented
FASEB marketing plan by developing and maintaining Association
Management Services brochures and FASEB
membership brochures.
07/2002 to 02/2006
Marketing/Advertising Production CoordinatorOffice Of Publications/FASEB AdNet – City, STATE,
Coordinated all FASEB AdNet print &
online advertising production (32 print & 30
online publications) for all publishing clients'
(approx. 10) advertising efforts.
Served as
an immediate contact and liaison for AdNet with various journal managers,
clients, advertisers, vendors, and printers.
Created
all ad layout sheets, line ad sections, and typeset classified display ads.
Posted/removed online ads (banners, inline
links, eTOC ads), prepared hit reports, and web
stats.
Handled
the sales and full production for the recruitment ad sales program.
Prepared monthly reports on ad sales and
recruitment pages.
Input and generated monthly billing sheets
and oversaw AdNet invoicing and past due
collections.
Managed
AdNet database including record maintenance, database reports,
promotional mailings, etc.
Collaborated
with Director of Publications on editing new business proposals and client
reports.
Worked
with Director on preparation and final editing of the FASEB Annual Report.
Procured The FASEB Journal exhibit items (travel
accommodations, booth space,
equipment and logistics, etc.).
10/2000 to 07/2002
Marketing/Advertising AssistantOffice Of Publications/FASEB AdNet – City, STATE,
Administered
FASEB AdNet production and billing efforts for all publishing clients'
advertising.
Prepared
ad layouts, billing sheets and invoices as well as followed up on past due
accounts.
Supported
AdNet sales efforts through database management.
Assisted Manager with new business proposals
and client reports.
Education
Expected in June 2000
Bachelor of Arts: Communication University of Maryland - College Park, MD GPA:
Also Studied Spanish
Maintained Dean's List Honor Roll
Expected in 2010
Master of Science: Program Management and Marketing University of Maryland University College - College Park, MD GPA:
Skills
Branding, marketing, and overall image
management expertise.
Google advertising/ad word management
experience.
Advertising management expertise: including
program development, staff
management, media and creative planning, as
well as database and analytics
measurement.
Database
and software experience: SpaceMaster ad database, Personify AMS
database, Microsoft Office Suite, BlueHornet
email automation software as well as
Constant
Contact.
Design
and layout experience: messaging, layout, editing/proofing.
Marketing/branding proficiency:
developing/maintaining branding guidelines, running marketing/advertising
campaigns including direct mail, email/HTML, online/Google ads.
Traditional and new media (social media)
program management: press releases, Facebook, Twitter, LinkedIn, You Tube, etc.
Strong diplomacy and communication skills: presentations, proposals, reporting, etc.
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