Jessica Claire
Montgomery Street, San Francisco, CA 94105
Home: (555) 432-1000 - Cell: - - -
Executive Profile
Marketing and communications professional with 15+ years of experience in running advertising, branding, communications, and  marketing programs as well as leading staff and driving missions within associations and non-profits.
Skill Highlights
  • Strategically focused and goals driven
  • Big picture view while tending to details
  • Organized planner and analytical thinker
  • High diplomacy with leadership and colleagues
  • Experienced in department and promotional budgeting
  • High Emotional Intelligence (EQ) among management, peers, and staff
  • Skilled in vendor relations and negotiations 
  • Passionate about brand messaging
Core Accomplishments
  • Received certificate in association management.
  • Received customer service award for exceptional customer relations.
  • Received EXCEL award from Association Media & Publishing (AM&P).
  • Recruited the highest number of annual members during tenure.
  • Managed new ad management database acquisition.
  • Hired and led new ad sales team to record-breaking sales and revenue. 
Professional Experience
2012 to Current
Director of Marketing & Communications Securitas Security Services Usa, Inc. Las Vegas, NV,
  • Manage two offices and staff of various career levels. Note that I started as the Director of Marketing in January 2012 with one department then in January 2014 was promoted to Director of Marketing and Communications to oversee the Communications office.
  • Establish branding guidelines and protect the APS brand image within the organization, the scientific community, and among other stakeholders.
  • Set and manage the department's budget as well as the promotional budgets for five other departments.
  • Devise marketing and communications plans for education, meetings, membership, publications, and other programs.
  • Lead staff and guide them in implementing the APS strategic plan in order to reach annual goals.
  • Forge partnerships with other organizations to produce mutually-beneficial marketing and advertising exchanges.
  • Manage the advertising sales vendor that sells ads in our 15 publications, newsletters, and other products.
  • Oversee most of the APS ad placements (house and paid). Determine media outlets, creative, ROI measurements, etc.
  • Lead, plan, and execute the meeting exhibit program (10-20/year) and promote the specialized APS conferences (2-3/year).
  • Recruit and retain members - 11,000 worldwide - with highest recruitment rate during my tenure.
  • Market the 15 APS journals and provide marketing standards to help the 15 Editors-in-Chief to also promote their respective journals.
  • Oversee the online APS store which includes product development, sales, and promotions of APS-branded merchandise.
  • Manage the membership list rental program, policy, and sales.
  • Oversee the communications office efforts and committee (press releases, social media, websites, member e-newsletter, symposium).
  • Brand and promote the APS communications communities (APS intranet, member community, etc.).
  • Utilize internal marketing and communications tactics to increase employees’ company knowledge and support. 
  • Advise the other departments as needed on their initiatives and review proposals and contracts when necessary.
  • Regularly report to the Leadership (Council, Committees, Editors-in-Chief, etc.).
08/2007 to 11/2011
Manager Office Of Publications/Federation Of American Societies For Experimental Biology (FASEB) AdNet City, STATE,
  • Managed entire FASEB Advertising Network (AdNet) program including admin and sales staff (product and recruitment ad types), client relations, print and online production, as well as billing and collections.
  • Managed relationships with AdNet society clients (approx. 10) including client reporting, meetings, service and support.
  • Developed new advertising products for clients to increase ad sales opportunities.
  • Handled marketing programs for AdNet and FASEB Publications Office including exhibits for The FASEB Journal and other FASEB marketing projects.
  • Produced media kits, developed/updated FASEB Member Benefits and Association Management Services brochures, as well as organized and prepared the FASEB Annual Report.
03/2006 to 07/2007
Advertising/Marketing Manager Office Of Publications/FASEB AdNet City, STATE,
  • Managed all production aspects of FASEB AdNet business including laying out special meeting programs and annual publications.
  • Supervised/trained advertising assistant including conducting performance evaluations, proofing work, and resolving production issues.
  • Managed revenue reporting and reconciliation of invoicing errors.
  • Managed recruitment ad sales program including typesetting classified ads, writing and editing copy for direct mail and email campaigns.
  • Oversaw print and online ad production and troubleshooted problems.
  • Handled AdNet marketing initiatives and developed materials as needed.
  • Collaborated with Director of Publications on editing new business proposals and client reports.
  • Collaborated with Executive Office, Public Affairs, and design firms to produce the FASEB Annual Report.
  • Marketed and handled The FASEB Journal via the FASEB exhibits program including developing promotions.
  • Collaborated with publishing clients, sales team, and designer to produce new media kits every year.
  • Implemented FASEB marketing plan by developing and maintaining Association Management Services brochures and FASEB membership brochures.
07/2002 to 02/2006
Marketing/Advertising Production Coordinator Office Of Publications/FASEB AdNet City, STATE,
  • Coordinated all FASEB AdNet print & online advertising production (32 print & 30 online publications) for all publishing clients' (approx. 10) advertising efforts.
  • Served as an immediate contact and liaison for AdNet with various journal managers, clients, advertisers, vendors, and printers.
  • Created all ad layout sheets, line ad sections, and typeset classified display ads.
  • Posted/removed online ads (banners, inline links, eTOC ads), prepared hit reports, and web stats.
  • Handled the sales and full production for the recruitment ad sales program.
  • Prepared monthly reports on ad sales and recruitment pages.
  • Input and generated monthly billing sheets and oversaw AdNet invoicing and past due collections.
  • Managed AdNet database including record maintenance, database reports, promotional mailings, etc.
  • Collaborated with Director of Publications on editing new business proposals and client reports.
  • Worked with Director on preparation and final editing of the FASEB Annual Report.
  • Procured The FASEB Journal exhibit items (travel accommodations, booth space, equipment and logistics, etc.).
10/2000 to 07/2002
Marketing/Advertising Assistant Office Of Publications/FASEB AdNet City, STATE,
  • Administered FASEB AdNet production and billing efforts for all publishing clients' advertising.
  • Prepared ad layouts, billing sheets and invoices as well as followed up on past due accounts.
  • Supported AdNet sales efforts through database management.
  • Assisted Manager with new business proposals and client reports.
Expected in June 2000
Bachelor of Arts: Communication
University of Maryland - College Park, MD
Also Studied Spanish
Maintained Dean's List Honor Roll
Expected in 2010
Master of Science: Program Management and Marketing
University of Maryland University College - College Park, MD
  • Branding, marketing, and overall image management expertise.
  • Google advertising/ad word management experience.
  • Advertising management expertise: including program development, staff management, media and creative planning, as well as database and analytics measurement.
  • Database and software experience: SpaceMaster ad database, Personify AMS database, Microsoft Office Suite, BlueHornet email automation software as well as Constant Contact.
  • Design and layout experience: messaging, layout, editing/proofing.
  • Marketing/branding proficiency: developing/maintaining branding guidelines, running marketing/advertising campaigns including direct mail, email/HTML, online/Google ads.
  • Traditional and new media (social media) program management: press releases, Facebook, Twitter, LinkedIn, You Tube, etc.  
  • Strong diplomacy and communication skills: presentations, proposals, reporting, etc.

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